Posts Tagged ‘social media’


Obsessions over beats

The former building of the Dallas Morning News. The organization is focusing on obsessions rather than beats. (Photo: Antonio Campoy Ederra/Flickr)

It is a piece of guidance which is as established as the institution of journalism itself – as you work your way through school to get a degree, you form a specialism along the way. This specialism would guide much of the work that you would do during the course of your career.

Yet, the evolution of the landscape in the digital age has challenged the convention of that thinking. As social media and the culture of the internet impacts how one consumes news and how one disseminates it, the idea of a specialism or beat can appear rather outdated.

This opaque view, as a result, can also have an impact on work journalists do in the field. That view’s impact can be seen first hand, especially in the case of Sulome Anderson, who for many years was a freelance journalist based in the Middle East. She decided recently to return to the United States, after what she says was one of the worst years in her journalistic career.

“I can’t make a living reporting from the Middle East anymore,” Anderson said in an interview with the Columbia Journalism Review. “I just can’t justify doing this to myself.”

Anderson made this decision as the American news cycle continues to be driven by events surrounding President Trump. Though she says Trump was the not the direct reason why she made the decision to leave the Middle East, it suggests a wider problem.

“Open any American news outlet and it’s just Trump, Trump, Trump,” Anderson said. “When that’s the case, there’s very limited space for news that’s not about him. It’s just intuitive that foreign coverage would suffer. Everybody wants to write for these places, yet there’s a shrinking amount of space for [freelance] work, so we’re all just competing over scraps.”

Political stories, including talks for Britain to leave the EU led by British Prime Minister Theresa May, lead the transatlantic news cycle. (Photo: EU2017EE/Flickr)

Anderson’s story was one that resonated with me deeply, as much of the work I currently do is for audiences outside the US. Indeed, in a news cycle dominated in the US by President Trump, and in the UK with talks between the British government and the European Union on its future as an EU member, it can send the wrong message of what stories audiences might be interested in – and showcase that the subject, rather than the story itself, has precedence. Not only is it wrong, it is also discouraging.

So when a reporter for the Dallas Morning News, who I interviewed this past week for a project for the Freedom of Information Committee, mentioned casually to me the News’ focus on reporters’ obsessions rather than traditional beats, I became curious.

The idea came from Gideon Litchfield, formerly the Global News editor of Quartz. Instead of traditional beats and coverage of regular institutions, the focus would be “an ever-evolving collection of phenomena.”

““Financial markets” is a beat, but “the financial crisis” is a phenomenon,” Litchfield wrote on his blog discussing the thought process behind the move. ““The environment” is a beat, but “climate change” is a phenomenon. “Energy” is a beat, but “the global surge of energy abundance” is a phenomenon. “China” is a beat, but “Chinese investment in Africa” is a phenomenon. We call these phenomena our “obsessions”. These are the kinds of topics Quartz will put in its navigation bar, and as the world changes, so will they.”

Editors at the Morning News got wind of Litchfield’s ideas and found inspiration as they tried to figure out what their future was like in the digital age. These obsessions will not last forever – reporters will pitch one and report on it for roughly six months, according to a report from Poynter which looked broadly as the paper’s overall move to digital.

In this digital age, where the landscape is evolving as quickly as the news stories themselves, it has become clear that the story is more important than the beat. Audiences are looking for information about their world and how what is happening will impact their daily lives, and we as journalists try to help by informing, educating and engaging.

Quartz and the Dallas Morning News have done their part to stand out, and their approach of obsessions over traditional beats maintains the commitment for not only their audiences to be informed, but to allow their journalists to do meaningful work, and to tell stories that can make a difference.

Perhaps it’s time that we take a page from Quartz and the Morning News and adapt the obsessions over beats strategy in other newsrooms. The news is changing, and as the news changes, so should the idea of beats – for in this digital age, it is the story, not the beat itself, that should take precedence.

Alex Veeneman is a freelance journalist in Minneapolis and a member of SPJ’s Ethics and FOI Committees. You can interact with him on Twitter @alex_veeneman.

The views expressed unless otherwise specified are that of the author’s and do not necessarily reflect the views of the Digital Community, the board and staff of the Society of Professional Journalists, or its members.

The same old Facebook

Mark Zuckerberg’s new plans for Facebook have serious implications for journalists and news organizations. (Photo: pestoverde/Flickr)

“Nobody knows exactly what impact it’ll have, but in a lot of ways, it looks like the end of the social news era.”

That is how Jacob Weisberg, the chairman and editor-in-chief of The Slate Group, summed up Facebook’s planned changes to its News Feed last week. In an interview with The New York Times, Weisberg noted that while publishers have had declines to traffic by Facebook, no one was expecting the planned changes.

Facebook chief executive Mark Zuckerberg, in a separate interview with the Times, said this was a way to maximize content with “meaningful interaction,” and saying the social network had studied what posts had stressed or harmed users.

“When people are engaging with people they’re close to, it’s more meaningful, more fulfilling,” said David Ginsberg, Facebook’s Director of Research, speaking to the Times. “It’s good for your well-being.”

The changes come amid continuing criticism regarding the social network’s algorithm, especially with its role in prioritizing inaccurate stories ahead of the 2016 elections. Facebook executives acknowledged to the Times that there would be some anxiety from publishers as to how to reach people.

The relationship between journalism and Facebook has been, at best, complicated. News organizations had looked to the social network in an attempt to expand their reach online, through articles or video content, to the social network’s over 2 billion users. In the short span of a few years, Facebook became a media company, and relied on the content as a way to keep users on the site.

There is however, one positive to the relationship between Facebook and journalism – the common thread of public service. Journalists saw Facebook as a way to inform, educate and engage audiences in the news of the day, and Facebook managed to accomplish its goal of keeping its users on the site.

Now, with the social network’s plans to share more of what friends and family share, there is great uncertainty as to how significant the impact will be – though it is suspected, according to the Times article, advertising revenue may be impacted, as well as shrinking audiences.

Journalism is a public service, and despite the uncertainty of what is ahead, one thing is for certain – the algorithm reigns supreme, and the public service values embodied by journalists and news organizations won’t be enough for Facebook to change its plans.

Alex Veeneman is a freelance journalist in Minneapolis and a member of SPJ’s Ethics and FOI Committees. You can interact with him on Twitter @alex_veeneman.

The views expressed unless otherwise specified are that of the author’s and do not necessarily reflect the views of the Digital Community, the board and staff of the Society of Professional Journalists, or its members.

Letting our principles lead the way in the time of social media

The alerts pop up in the right-hand corner of my screen in quick succession, each one more heartbreaking than the last.

“Possible attack in Barcelona.”

“In La Rambla and I think a car or van has driven through the pedestrian part.”

I begin tracking the accumulating tweets, reaching out in Spanish and English to scared and confused tourists and locals alike.

“Are you safe? Can you tell me what you saw?” I ask them.

Graphic videos come in without warning, showing motionless, bloodied bodies strewn across the famous boulevard. It’s difficult to imagine something so awful happening in the heart of one of the world’s most beautiful cities, but soon, it becomes clear: this is terrorism.

As a member of my network’s social newsgathering team, safely ensconced in a New York City newsroom, I can only glean the horror from my computer screen, in shaky cell phone videos, or over the phone with witnesses struggling to grasp what has just taken place. I, on the other hand, have seen this many times before.

As smartphones and apps have become so ingrained in our lives, news now breaks almost exclusively on social media. It is a blunt, yet indispensable tool in a network’s newsgathering efforts.

NBC’s Becky Bratu says we must not forget values of humanity when reporting on events through social media.

I am part of a 24/7 team that monitors the fire hose that is global social media for any inkling of an unfolding event – and there have been lots of late. These platforms have given us an ability to cover stories in areas not immediately accessible to a US based news operation.

We no longer need to fire up a satellite truck and camera crew to get to the news. We can watch it almost as it happens. On Facebook or Twitter, the distance between a reporter and her source disappears, but our journalistic ethics, standards, and professionalism shouldn’t.

Our team is trained to move fast, finding witnesses and verifying content from the scene in an event’s immediate aftermath, knowing that we are competing against reporters in newsrooms all across the world.

With shrinking attention spans (and news cycles), I wonder sometimes if these faraway fellow journalists also stop and think about our guiding principles: seeking the truth, being accountable and, perhaps most importantly, minimizing harm.

In the wake of a mass shooting in rural Texas this month, Dallas Morning News reporter Lauren McGaughy wrote that the media that descended upon the small community of Sutherland Springs in such large numbers and with so many satellite trucks in tow, owed the grieving town an apology.

“You’re more than a hashtag,” she said.

“As journalists, our role as observers and investigators in times of tragedy is important. But so is our empathy and our humanity. As a profession, we must have a conversation about how best to chronicle horrors like this. We can do better.”

We should do better. As social platforms have given us access to an infinite amount of sources and stories, regardless of our organizational resources, we must not forget our humanity. We should bring compassion for those struck by tragedy or involved in traumatic events, even as we work from behind a Twitter avatar.

In an effort to establish a set of common principles and in accordance with our company’s practices, a colleague and I developed a social newsgathering ‘boot camp’ with an emphasis on the standards that should be met in our reporting.

Teaching it to dozens of people throughout the company, we highlighted the importance of making sure people are safe before we ask them to tweet at us, as well as the need to protect a source’s personal information. I am hopeful that this small initiative, as well as broader ones led by nonprofit groups such as First Draft, will better equip us to, in their words, “address challenges relating to trust and truth in the digital age.”

As the attack in Barcelona unfolded, I managed to connect on the phone with a life-long resident who had witnessed the carnage up close. I hoped to honor his generosity (and courage) in sharing his first-hand account with our audience, as our mission remains, first and foremost, to inform the public.

Social media gives us a new toolkit in serving this mission, but our principles should lead the way.

Becky Bratu is a reporter based in New York. She has been working with NBC News for more than six years in various roles, most recently as a reporter on the social newsgathering team. She has also written for NBCNews.com on topics ranging from Catholicism to wine investment. She can conduct interviews in five languages, one of them her native Romanian. Bratu holds a Master’s degree from Columbia University’s Graduate School of Journalism. In her spare time,
she has been learning to code. You can interact with her on Twitter here

The views expressed are that of the author’s and do not necessarily reflect the views of the Digital Community, the board and staff of the Society of Professional Journalists, or its members.

A need to collaborate

“Journalism is a team effort.”

That was how Jake Tapper, the chief Washington correspondent for CNN and anchor of The Lead and State of the Union, described the profession as he accepted the John F. Hogan Distinguished Service Award from the RTDNA at the Excellence in Journalism conference Friday night.

CNN’s Jake Tapper said that journalism is a team effort. In order to enhance its future, it must be a team effort. (Photo: nrkbeta/Flickr)

Tapper added that in this journalism climate our standards need to be raised amidst assault from leaders and trolls, and described journalism in this time as the golden age of journalism.

“Being under assault by trolls and foreign governments doesn’t mean we lower our standards,” Tapper said. “It means we raise them.”

As my colleagues gather for the last day of EIJ in Anaheim, Calif., Tapper’s remarks from the night before have resonated with the community and emphasized the need for the vivacity of journalism in this climate.

But Tapper’s remarks have raised, in my mind, a million dollar question. In this age where social media and the internet have influenced how audiences consume journalism, changed our thinking about stories – and where a debate has been raised about clicks versus authenticity, what does this mean for us as individual journalists? What does this mean for our ability to produce quality, ethical journalism?

The Society’s Code of Ethics emphasizes that it is better to be right than be first, and that neither speed nor format excuses inaccuracy. But in this digital age, it is more than just about being right than first – it is the need to promote the need to pursue the truth, and to reinforce to the public why journalism is important.

While it’s an exciting time to be in journalism, the challenges present are ones that no one person can combat by themselves. This is not the time to compete to stand out and be the best. Instead, it’s time to work together as an industry to show the world why journalism is important, and help this marketplace of ideas assist the profession we love, so all of us can be the best.

Journalism enriches the spirit and advances one’s education. We do that through telling stories that inform, engage and educate. Though the mediums will evolve, journalism will remain a constant, and it is down to us as individuals to protect these values and ensure they remain the hallmarks of why journalism is fundamental to democracy – and the only way that can be done is collaboratively, not competitively.

Because after all, journalism, as Tapper put it, is a team effort, and when we’re at our best – the people who matter in journalism, the audience, are too.

Alex Veeneman is a freelance journalist who writes for publications in the US and the UK. He also serves on SPJ’s Ethics Committee. You can interact with him on Twitter @alex_veeneman.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

A need for journalism

This past week, Village Voice, the New York based alternative weekly known for its cultural output, announced that it would cease publication of its print edition.

After that news was announced, a Twitter thread appeared from Andrea Swensson, music journalist and presenter of The Local Show, a program on 89.3 The Current, the music service of Minnesota Public Radio, which showcases Minnesota’s music scene. Swensson was also a music editor for City Pages, an alternative weekly based in Minneapolis.

These particular posts however got my attention.

It got me thinking about the debate that has stemmed as journalism continues to evolve in the digital age – clicks versus authenticity, and our own roles as journalists as it plays out.

We are natural storytellers. We enter this industry in order to inform, engage and educate – that no matter what beat we specialize in or if we broadcast or write for print or online, the work we do will make a difference for the people we serve.

The internet and the culture of social media has challenged us how we think about telling these stories. We wonder if the work we do is truly meaningful, or if its just for the sake of clicks, while the generation of early career journalists wonder if they will be able to make an impact in the field, as questions on journalism’s business model continue to be raised.

Social media has allowed people to consume news, music reviews and all types of journalism quickly. We are the sharing generation – and we share that content in abundance.

Social media platforms like Twitter may have disrupted journalism, but there is always going to be a need for it. (Photo: Pixabay)

Along the way, journalists and news organizations have had to take a step back to figure out how we can do our best work, in the age where how quickly one can get clicks becomes the norm instead of quality, authentic content. There have been positives for the relationship between social media and journalism, but there have also been negatives.

To borrow the legendary Facebook relationship status: It’s complicated.

I don’t claim to know what is going through the mind of Mark Zuckerberg, Jack Dorsey and others when it comes to their whims and intentions about journalism on their platforms. I also don’t know how journalism will look when its digital reinvention is said and done.

But I do know this. Authenticity is important. Authenticity is a necessity. Authenticity is quintessential to journalism’s future.

What makes journalism vibrant is the dedication and passion of others to help people be at their best, whether its about music, politics, business, sports or other forms of culture. No matter what one covers, the ability to be authentic is something that allows journalism to keep going, to know that the work you’re doing has an impact, and to know the profession is, in these times, still a valued part of civic and cultural society.

That’s why people need the written word in print and online, be it in books or a subscription to a newspaper. It is also why radio is still important – and that its worth investing in public radio through a donation.

Authenticity is why The Local Show, and indeed The Current, do so well, and why they are needed – not just for our sake, but for journalism’s. Journalism needs passionate and dedicated storytellers and curators to help support it, because the work people do in this profession matters, and is something not to be taken for granted.

Though we may not know where its going, and the platforms will continue to change, there will always be a need for journalism, and the ability to be authentic is something that will keep it all together.

Alex Veeneman is a freelance journalist who writes for publications in the US and the UK. He also serves on SPJ’s Ethics Committee. You can interact with him on Twitter @alex_veeneman.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

The social question

There is no question that social media has challenged how audiences consume journalism, but it has raised several ethical concerns, notably surrounding the algorithm. But not enough is being done, nor is enough being asked about it.

That was a point Jon Snow, a presenter of Britain’s Channel 4 News, raised this week in Edinburgh, Scotland. Giving the James MacTaggart Memorial Lecture at the Edinburgh International TV Festival, Snow said that few questions have been raised by news organizations about the social network’s reach, despite the positives presented for organizations.

Snow said that two organizations had held such a monopoly over the world’s information – Facebook and Google.

“We are in an age where everyone from Trump downwards is a publisher,” Snow said. “In any given year, more photos and more information is published than in any decades of the 20th century.”

Snow said also that the reach is down to the whim of Facebook chief executive Mark Zuckerberg, and raised concerns about the issue of accuracy versus viral content.

“He says he cares about news, but does he really?” Snow said. “Or does he care about keeping people on Facebook?”

Snow made a final call for action to Facebook to take action.

“Facebook has a moral duty to prioritize veracity over virality,” Snow said. “It is fundamental to our democracy.”

Mark Zuckerberg, Facebook’s CEO. Facebook has faced criticism for a lack of transparency surrounding its algorithm. (Photo: Anthony Quintano/Flickr)

At its F8 conference in California earlier this year, Facebook has acknowledged that it hasn’t been the best in communicating measures on the algorithm. But despite that acknowledgment, more needs to be done.

The Society’s Code of Ethics calls on journalists and media organizations to be accountable and transparent. Though Facebook itself is not by nature a traditional media company, it is the curator of much of the information that is published by other news organizations.

It therefore owes it to journalists, news organizations and audiences, to explain its algorithm in detail, why it does what it does, and the impact it has on the relationship between the social network and news organizations.

Today, it announced what is a small step in that direction, by hiring Liz Spayd, the former public editor of The New York Times. A Facebook spokesperson told the technology news publication Recode that Spayd would “help expand early moves to chronicle what it does related to everything from terrorism to fake news to privacy.”

Considering Spayd’s work as a public editor, as well as with top journalism publications, the insight she will provide will likely help Facebook develop its public face, especially when it comes to its relationship with journalists and news organizations.

The ultimate question is if Zuckerberg will take her suggestions seriously and implement them, and whether the priorities, as Snow put it, will be on news, or keeping people on Facebook.

These are questions that must be asked, and journalists should not be afraid to ask these questions – despite the relationship their employers have with the social network. Journalists would not be doing their job if these questions weren’t asked and ensuring Facebook is held to account. The rule also applies to Twitter, Google and other platforms where information is curated and disseminated.

There have been positives for news organizations when it comes to outreach on social media, whether it comes from exposure to new audiences or new ways to publish and disseminate the news. But the algorithm’s prioritizing of stories that no longer appear to be accurate is discourteous not just to the social networks, but also the profession and practice of journalism itself. It also is discourteous to democracy and to the audiences we serve.

The more these questions are asked, the more this is discussed. So let’s keep asking them – so that we as journalists can set out to do what we do each day, irrespective of platform – seek truth and report it.

Editor’s note: This post was updated at 3:34pm CT to reflect the hiring of Spayd by Facebook.

Alex Veeneman is a freelance journalist who writes for publications in the US and the UK. He also serves on SPJ’s Ethics Committee. You can interact with him on Twitter @alex_veeneman.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

An ethical education

President Trump will not change his behavior towards the media. It is down to us to educate the public about the importance of journalism. (Photo: Gage Skidmore/Flickr)

“I don’t know what to make of the news. But I promise we will cover it with fairness and without fear. We work for America.”

That is how Scott Simon, the longtime NPR correspondent and host of Weekend Edition Saturday, put it on Twitter at the end of a day where the relationship between the media and President Donald Trump was a lead story, coming off of a press conference that had been considered to be combative.

The press conference took place days after the attacks in Charlottesville, Virginia, amidst criticism of conflicting statements on the attacks from The White House.

Hours before that press conference, Trump had retweeted a tweet depicting a CNN journalist being run over by a train. The tweet has since been deleted.

Criticism of the media by Trump is not new, as he has utilized Twitter to criticize the media on multiple occasions. Indeed, as CNN’s Brian Stelter wrote in last night’s Reliable Sources newsletter, Trump was reported to be furious about media coverage of events Monday evening.

It has been clear for sometime that Trump’s behavior towards the media will not change, as my SPJ colleague, Ethics Committee chair Andrew Seaman wrote last month (for the record, I also serve on the Committee). As a result, the focus within the industry must shift towards educating the American people on the importance of journalism and its role in civic life, instead of responding to Trump’s criticism.

This education is necessary, but it is also quintessential in an age where Americans increasingly get their news online and on social media. New data from the Pew Research Center shows that roughly 9 out of 10 Americans get their news online, and social media is at the core of online news consumption.

Changes on attitudes towards the media will not change overnight, and it will take some time as well as many conversations, both internally and externally, to have an impact on the relationship with journalists and their audiences as the digital age.

Yet, SPJ’s Code of Ethics provides some ideas on how journalists can start this education with their audiences now. That said, here are some tips on how to best go about it.

  • Be honest with your audience. Whether it is uncertainty about a piece of information, or making a correction, tell them about it and explain why you did what you did.
  • It’s better to be right than first. Twitter and the web is seen as a race to be the first person with the story, but it isn’t. Take the time to get everything right before you hit publish.
  • Tell them about it. When you’re making a correction or decide to delay running with a story, have a conversation with your audience as to why this is so. An honest journalist is a credible journalist.
  • Cite early and often. Cite any reports from any organizations as you report a story. Corroborate any reports.
  • Verify everything. It’s so nice it’s worth saying twice! As the Code says, neither speed nor format excuses inaccuracy, so take the time to ensure everything is correct in your story. Remember – it is better to be right than first.

We are truth seekers – and in the digital age, the truth is more important than ever. We owe it to ourselves to remember the importance of ethics, to talk about ethics and to not be afraid to do the most important tasks of all as journalists – informing, educating and engaging our audience.

As Simon said, we work for America – and it is for them, and no one else, that we get up each day, sit down, and do what journalists set out to do – seek truth and report it.

Alex Veeneman is a freelance journalist who writes for publications in the US and the UK. He also serves on SPJ’s Ethics Committee. You can interact with him on Twitter @alex_veeneman.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

Fred Rogers’ journalism lesson

When we try to decide what we want to do for a living as a career, a lot of questions come to mind. What are we passionate about? What piques our interest? Is there a profession that calls to us to help us do the most good?

On the weekend where we ponder what it means to be citizens of the United States, I stumbled upon this quote from the writer and public television personality, Fred Rogers.

“Anything that we can do to help foster the intellect and spirit and emotional growth of our fellow human beings, that is our job,” Rogers said. “Those of us who have this particular vision must continue against all odds. Life is for service.”

Journalism is a service based profession. It is a calling. Those who pursue it aren’t interested in fame or fortune. They want to inform, engage and educate, all the while enhancing the public discourse.

It is a profession that is being tested, not simply with new platforms and technology, but also the relationship with the public. Earlier today, President Trump posted a tweet depicting him wrestling an individual that depicted CNN.

My colleague, Andrew Seaman, who chairs SPJ’s Ethics Committee (and which I am also a member of), called on journalists and news organizations in a blog post written earlier Sunday to educate the public about journalism.

“The press needs to teach the public what it does and why it matters,” Seaman wrote. “If the press succeeds, it won’t matter how many times the president publishes the words “fake news” on Twitter. The public will know the truth about responsible journalists and news organizations.”

Facebook and Twitter have become a norm in 21st century journalism. In a matter of seconds, anything you write or say can be disseminated – and while both social networks have provided positive benefits for journalism, it has also provided challenges. At the same time, it also provides opportunities – opportunities to further this education, to convince people why journalism is important.

It can start from explaining reporting decisions on Twitter, explaining to audiences about editorial decisions, or also remembering this important mantra: “It is better to be right than to be first.

But this education cannot be done by one person. In an age where metrics is an influential norm, trust in journalism is important more so than ever, and it is something that no one can compete for. It is something that has to be earned, and working collaboratively can help enhance the public’s understanding of journalism.

Rogers is right. Life is for service, and as life is for service, then journalism is one of the most important professions you can be in.

Education is at the core of what we do. We are storytellers, and we work together to ensure the world remains at its best. If we work together, channeling Rogers’ spirit and that of others, we can ensure that we remain at our best too.

Will you join me?

Alex Veeneman is a freelance journalist who writes for publications in the US and the UK. He also serves on SPJ’s Ethics Committee. You can interact with him on Twitter @alex_veeneman.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

Editor’s note: This post was edited on July 21 at 3:38pm CT to replace content that was from a broken link.

Ethics by algorithm

Facebook needs to be more open about its work to help journalism thrive. (Photo: Pixabay)

Facebook’s annual F8 conference began today in San Jose, California. F8 is a two-day conference designed to examine and look ahead to new features for developers and other parties who want to use the social network as part of their work.

The business of journalism and the business of social media have been synonymous. As I wrote on this blog last month, content is king, and with benefits also came questions, notably that of the algorithm, and how it judges the content that users see. Criticism had been made of Facebook for not being transparent enough about it, and news organizations had raised concerns about the algorithm.

The most recent concerns came from Kurt Gessler, Deputy Editor for Digital News at the Chicago Tribune. In a piece published today on Poynter’s web site, Gessler raised concerns about the algorithm as the Tribune worked to engage its audience on Facebook, noting that a third of the Tribune’s posts were not being surfaced by Facebook, causing a decline in the organic reach of the newspaper. This occurred despite a growth in the number of people who like the Tribune’s Facebook page.

Adam Mosseri, speaking today at F8, acknowledged that Facebook had not been the best in communicating its changes to news organizations and publishers. Mosseri also shared some insight into how the algorithm determines what content goes to users.

Mosseri also said that Facebook was training the algorithm to detect content and flag content, in light of the video that emerged this week from Cleveland where a man allegedly shot an elderly person – something my SPJ colleague, Ethics Committee chair Andrew Seaman, wrote about on Sunday. (Disclosure: I’m a member of SPJ’s Ethics Committee.)

Mosseri said that the social network needed to react more quickly.

Mosseri also said that the social network was considering a new discovery tab that for content audiences might be interested in.

While its uncertain if the Discovery tab will come to fruition, it will likely again cause changes to social strategies for news organizations when it comes to their relationship with Facebook.

Facebook’s role in journalism is unprecedented, and today’s discussions were a step forward in helping understand a couple of important aspects about its role, and what is ahead. However, more needs to be done.

SPJ’s Code of Ethics calls for journalists and news organizations to be accountable and transparent. Though it is not referred to as a media company, Facebook is by nature a media company, and it too should be transparent, whether it comes to issues about its algorithm, its news feed, or new features.

This transparency helps not just journalists who look to Facebook every day as a way to disseminate the news (be it through posts on pages or via Facebook Live), but also audiences who consume news, a reason why Facebook continues to have a significant amount of users.

The business of social media has become a core part of the future of journalism. In order for it to be at its best, it must be open about what it does. While today’s discussions are a step forward, more questions need to be answered and more conversations must be conducted, led by either journalists or Facebook, in order to help journalism thrive as we try to assess its future in the digital age.

We must also do this for journalists’ most important task of all – that irrespective of platform, journalists continue to do what the Code of Ethics encourages from the start – seek truth and report it.

Alex Veeneman, a Chicago based SPJ member, is a member of SPJ’s Ethics Committee and a contributor to the SPJ blog network. 

Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

The social balance

Social media platforms are in a delicate balance when it comes to platforms and engaging users. (Photo: Visual Content/Flickr via Creative Commons)

In the world of social media, content is king, and for journalists, social media has allowed for new ways to not just inform audiences, but also to engage them – creating new dimensions in the relationship between consumer and news organization.

Yet, while there are benefits for journalists and news organizations in this relationship with social media, there also are questions as to the right balance – informing users versus attracting them.

For social media platforms, it is the matter of designing the right platform to curate these stories, and the algorithm that distributes them to users. This includes the most notable, Facebook, who has rolled out updates on stories and photos in an attempt to compete with Snapchat, which has been a notable app because of its ability to engage younger audiences.

For news organizations, it is the matter of staying true to the goals at the core of journalism – informing, engaging and stimulating, while trying not to be too content heavy, leading to people unfollowing them on Twitter or unliking them on Facebook.

It all comes down to the question both social networks and news organizations are facing: “How much is too much?”

As the right way to handle this is debated and put forward, and strategies are tweaked, there must be the consideration of the people who will ultimately be at the receiving end of these strategies – the audience.

When writing about the changes for Facebook, Casey Newton, an editor for the technology news web site The Verge, included a section in his story on the social network’s introduction of Stories, and wider implications.

Among them is this:

“Where should you post your daily story now becomes a daily concern for a certain subset of youngish, social media-savvy people,” Newton wrote. “Facebook says stories belong everywhere that people are talking online, but what if the format is a fad? And what if forcing it on users across its entire family of app leads to a general fatigue with the idea? The company says each of its apps has a distinctive audience, and I believe it. But there’s also plenty of overlap. There’s a risk here that Facebook’s mania for stories will be interpreted as overkill by its users, and the feature will ultimately fade into the background. (This happened with live video!)”

In other words, on the whole, its the delicate balance that social platforms like Facebook have to play in order to attract users but also try not to put them off. Because of the importance of the content, be it a photo or video based story on Instagram, going live on Facebook, or creating a Moment on Twitter, social networks are trying to be distinct in how they can get the most audiences possible – for content can support a platform’s future.

A new platform or new feature brings the potential for more users on the social network, and the opportunity for news organizations to increase their audience on that particular platform. That opportunity also raises the question of prioritizing stories, and what platform gets to be the lucky recipient of the story.

But considerations must be made for why the story is there on that social network in the first place. Are you posting a story on Facebook because people really need to know about it, or are you putting up on Snapchat a customized dancing cat video merely designed to expand your reach and the number of eyeballs on the post?

It is important that audiences are informed and engaged by journalists about the world around them – it is at the core of SPJ’s Code of Ethics’ steadfast value – seek truth and report it. It is also important that social media plays a role in informing and engaging audiences, as it is a reflection of the change in platforms where the news is curated and disseminated.

Yet, when all is said and done, both parties need to consider what is best for their audiences, instead of the opportunity to boost audience figures. After all, it isn’t about quantity, but quality, and that an accurate, fair and quality piece of work benefits everyone – instead of something rushed.

Alex Veeneman, a Chicago based SPJ member, is a member of SPJ’s Ethics Committee and a contributor to the SPJ blog network. 

Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

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