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Social media: Journalism’s hub

Social media and the web have influenced how journalism is disseminated and presented. (Photo: Pixabay)

Social media and the web have influenced how journalism is disseminated and presented. (Photo: Pixabay)

New data from Britain released today has given a new indication as to the role social media has in the world of modern journalism.

The data, released as part of the Digital News Report by the Reuters Institute for the Study of Journalism at the University of Oxford, showed that 73 percent of Americans consume news through the web, including social media, while 46 percent say they consume news exclusively through social (an increase of 6 percent compared to 2015).

The large amount of people consuming news online, and some through social exclusively, is evident in other countries as well. In the UK, 72 percent of people consume news online including on social platforms, while 35 percent say they consume news exclusively through social platforms (a decrease of 1 percent compared to 2015).

Facebook was the top social network for both countries, however there were some key differences in the top 5 social networks. Facebook, YouTube, Twitter, Instagram and LinkedIn were in the top 5 in the US, while Facebook, Twitter, YouTube, WhatsApp and LinkedIn were in the top 5 in the UK.

The trends showcased in this report are indicative of where the industry is heading. Social media platforms like Facebook and Twitter are becoming hubs for content, most notably from Facebook’s Instant Articles initiative. Indeed, as journalism is embraced in a multi-platform age, Twitter has taken advantage of this with its recent decision on its 140 character policy, allowing for a focus on multimedia elements, making photos and videos center alongside text.

As journalism continues to be a commodity within the business of social media, expect more of these projects or ideas to originate moving forward. Whether or not most of these plans come to fruition is uncertain, but one thing is clear — social media has become not just an influence in how audiences consume news, but how it is presented, and is challenging news organizations to think carefully and creatively to ensure successful engagement strategies. It is a win for journalism in the sense of outreach, but also presents questions as to where journalism will go next.

Social media is re-innovating journalism with every new project and platform. The ultimate question is if journalism itself can keep up.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is SPJ’s Community Coordinator and is a contributing blogger to Net Worked on social media’s role in the future of journalism. 

Outside of SPJ, Veeneman is Long Form Editor and a contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital community, the board and staff of the Society of Professional Journalists, or its members.


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