Posts Tagged ‘location settings’


Stop ignoring Instagram

BarsChristmas arrived early for Instagram. The photo- and video-sharing service announced this week that it reached a major milestone: 300 million monthly active members.

Not quite the audience of Facebook (over 1.4 billion), or Twitter (500 million tweets daily), but enough that journalists really ought to pay it more attention.

They don’t, or many of them don’t anyway, because Instagram still strikes senior scribes as a young people’s playground decorated with abundant square-shaped images of provocative selfies, tilted shots of half-eaten meals, and too many — way too many — artfully cropped portraits of people’s feet. Moreover, square images are rather confining for news photographers who prefer to see the world through a 4:3 aspect ratio.

After breaking down that huge membership number into digestible bits, one can understand the bias. In 2013, Instagram’s own research showed that 80 percent of users were under age 24, and over half of that group had yet to finish college. Among all teens, 30 percent consider Instagram more important in their social media lives than Facebook or Twitter.

But social media platforms age like the people who use them and, one hopes, mature. Between June 2012 and June 2013, Instagram’s member base doubled despite near saturation of the youth market. Growth in urban areas outpaced that of suburban ones. And the increase in the number of users who make at least $50,000 annually exceeded the increase among those who didn’t.

Besides, 300 million is a very big number — big like an oversized sofa in an undersized apartment. And journalists who just figured out Facebook or who just joined Twitter and cringe at the idea of trying to bend their minds around yet another hulking piece of technology must understand this.

They need to get over it and focus on one important point: By being the social hub for such large number of people who journalists and media owners still struggle to reach, Instagram serves well as a site for tracking the trends, comparing the perspectives, and monitoring the moods of a valuable demographic.

So, try these tips for optimal use of Instagram:

Follow the hashtags — Like Twitter, Instagram makes use of hashtags (words or unspaced phrases with a # prefix) that turn simple terms into searchable metadata. Users can compile lists from tags such as #Ferguson and #Ebola to sift for relevant content. And like Twitter, hashtag results appear in real time, so the newest content appears in the stream first.

Depending on the frequency of posts, new content displaces old content quickly at the top of a feed, and Instagram’s search is not robust. For better searching, try using a service such as Gramfeed.

Explore communities — Large groups of Instagram users sharing similar interests often form communities around those interests, marked by single hashtags. Among the most popular communities are #ThingsOrganizedNeatly, #FollowMeTo, #Silhouettes, and Throwback Thursday (#tbt), which consists of users’ old photos posted on, well, Thursdays. (Note: Hashtags are not case-sensitive, but using upper case to show where the smushed words begin displays social courtesy.)

Check location settings — Instagram has a location service that lets users attach location tags, or geotags, to their photos. This is valuable during breaking news events; users can zoom in on the mapping feature to see who else has shot photos or video nearby and verify their locations.

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