Posts Tagged ‘ethics code’

Let’s talk about ethics

We should talk about ethics, not just on the days of Ethics Week, but every day. (Photo: SPJ)

Next Monday (April 24th) begins Ethics Week, an annual event here at SPJ that looks at the role of ethics in journalism, why the Society’s own Code of Ethics is important – and to explore its four key principles – seek truth and report it, minimize harm, and be accountable and transparent.

This year’s observance of Ethics Week comes at an interesting time for journalism – a time where the digital age is challenging the industry and trust between journalists and the public continues to decline. In the conversation we’re having about our future, a vast plethora of subjects have been up for debate, from the future of the business models to how social media platforms are impacting how we curate and disseminate the news.

While ethics too has been a part of this conversation, it plays a particularly distinctive role.

When Lynn Walsh, SPJ’s national president, went to south Florida a few years ago for a panel with video game journalists and bloggers, there was some controversy in the organization’s participation, in light of the events known as Gamergate, consisting of ethical issues in reporting as well as harassment online.

Yet, there was a core reason as to why Walsh said yes to taking part in this – it was all about talking about ethics with the public.

“SPJ needs to share its Code of Ethics with more than traditionally trained journalists,” Walsh wrote in her column in Quill, SPJ’s bimonthly magazine. “This event was a start. It also solidified my belief that SPJ needs to share its Code of Ethics outside of journalism: with the public, bloggers and all people sharing information.”

For Walsh, however, it was more than just about the Ethics Code, as she discussed the usage of anonymous sources. It allowed for a more insightful conversation into the workings of journalism, as change remains at its crux.

“The exchange made me realize how important it is for SPJ to reach out to the public about how and why journalists do their jobs,” Walsh wrote. “We need to explain why we share certain information but choose not to publish other information, how we report on sensitive topics and how we chose stories.”

Reading about Walsh’s reasons reminded me of a theory that was advocated by Laura Davis of the Annenberg School for Journalism and Communication at the University of Southern California. Writing late last year for Nieman Lab, Davis wrote about the need for journalists to show their work – that transparency is a necessity in this evolving digital age.

“Show your work by explaining more of the reporting process to your audience,” Davis wrote. “Be authentic by being more honest about what you know and what you don’t. It’s a small part of all things we can do, but it’s something we can do now — and frankly should have been doing all along.”

This all links back to one of the Ethics Code’s steadfast principles – be accountable and transparent. Journalists should be accountable for their reporting, irrespective of platform. If there is an error, it should be corrected, along with an explanation about why it was corrected, either on Facebook or on your web site. If there is uncertainty surrounding information, speak up, and tell the audience that you’re working to confirm the facts, whether its in a tweet or on the air. If someone asks a question about reporting, it should receive a response.

The platforms may change, but the rules remain the same. No matter your venue, a forthright journalist is a credible journalist. Along the way, it helps the public to better understand how journalists do their jobs. This conversation is a cornerstone of journalism ethics, and though it may appear to be simple, the simplest things are often the most important.

Ethics is at the core of the conversation as we continue to figure out how journalism will work in the digital age. From the conversations between colleagues in outlets, to conversations with my colleagues in SPJ as well as within the Ethics Committee (of which I’m a member), we’re talking about ethics. We’re not going to stop talking about ethics – and neither should you.

So, this Ethics Week (and every week), as we press for ethics, we should talk about ethics. We as journalists will be better for it, and so will the people that matter – our audience.

Editor’s note: Ethics Week is being held from April 24th through the 28th. You can get involved with the conversation on Twitter using the hashtag #pressforethics. If you have a question for the SPJ Ethics Committee, you can call the SPJ Ethics Hotline at 317-927-8000, extension 208, or email your question to 

Alex Veeneman, a Chicago based SPJ member, is a member of SPJ’s Ethics Committee and a contributor to the SPJ blog network. 

Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

The SPJ Ethics Code applies to Twitter too

SPJ's Ethics Week, held next week, is an important time to remember the Code of Ethics, and how they apply to reporting on Twitter. (Photo: SPJ)

Ethics Week is an important time to remember the Code of Ethics, and how they apply to Twitter. (Photo: SPJ)

Next week is Ethics Week here at SPJ, a time to celebrate the Code of Ethics, and to examine and consider its four principle values in journalism — to seek truth and report it, minimize harm, be accountable and transparent, and act independent.

The subject for this year’s Ethics Week is best practices in new technology, including social media. Social media, most notably Twitter, has had significant influence in not just how people consume journalism, but how it can enhance the journalism that we practice. We use Twitter to curate conversations, reach out to sources, but most importantly, report, engaging audiences through 140 character messages, challenging and complementing the traditional means of storytelling.

It is therefore important to consider the four principles of the SPJ Code of Ethics and how they apply to journalism by Twitter.

Seek truth and report it: Twitter is another platform for your journalism, and the rules for fair, impartial reporting apply. Report what you know. If you are reporting while trying to confirm a specific piece of information, tell your audience about the report, credit the report, and say you are working to confirm it. Additionally, for curating conversations, ensure all sides of the conversation are being shared. As my SPJ colleague Lynn Walsh wrote here earlier this year, look for all sides of the conversation as you would for any other story.

Most importantly, accuracy is key. It is more important to be right rather than be the first one with the story. Your audience will thank you for it.

Minimize harm: When it comes to breaking news, including disasters, you should be respectful of your sources as if you were interviewing them face to face. If you are asking for an interview over Twitter, be considerate in the language you use to ask for an interview. If the source declines, move on.

When interviewing, show compassion for those who have been impacted by events, and consider if the information you are being told is important to the story you’re telling. In this case, not everything you’re told is essential, so consider what is necessary to inform while balancing the privacy of a source.

Be accountable and transparent: Honesty is a quintessential part of the relationship between you and your audience. As I wrote here last month, an honest reporter is a forthright reporter, and audiences appreciate forthright reporters, for they’ll trust you and come back to you for information in the future. Do not be afraid to cite — do it early and often. Identify all of the angles. If there is a mistake, own up to it and correct it. Don’t let it wait.

Honesty is the best policy — and it will serve you well. You know what you know, and that is all that you know.

Act independent: Disclose any conflict of interests with your audience, and if you encounter a source on Twitter that pays you for information, refuse it. As mentioned earlier, cite and identify your reports clearly and correctly, and distinguish between what is news and what is advertising.

Most importantly, tell the story the way it is meant to be told, without bias or pressure to influence coverage, irrespective of beat, and reject pressure raised by advertisers, donors, organizations, or others that would impact your story.

Twitter has shaped how we practice journalism today in many ways. We must be able to practice it the way it should be practiced — fairly, impartially, accurately, and ethically, no matter the platform, not just for us, but ultimately the people we work for, our audiences.

Ethics Week is April 24-30. SPJ’s Ethics Committee will have blog posts on the subject over the course of the week on Code Words, the Committee’s blog.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is SPJ’s Community Coordinator and is a contributing blogger to Net Worked on social media’s role in the future of journalism. 

Outside of SPJ, Veeneman is Long Form Editor and a contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital community, the board and staff of the Society of Professional Journalists, or its members.


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