Posts Tagged ‘embed’

Is live streaming in Twitter’s future?

Twitter acquired the live video startup Periscope this week, according to reports. (Photo via Wikimedia Commons under CC license)

Twitter has acquired the live video start up Periscope, which could affect Twitter’s video presence and usage by journalists. (Photo via Wikimedia Commons under CC license)

News has emerged this week that Twitter has bought a start up that could expand how journalists use video on social media.

Periscope, a live streaming start up, was bought by the social network for $100 million. The deal closed last month, according to a report from The Wall Street Journal, but news of the deal emerged this week. Periscope is currently in beta mode and has not been released to the public.

The news of the deal comes over a week after Twitter unveiled a feature where video embedded on the platform can be embedded on a web site.

While the details are unclear as to the timing of Periscope’s release, this could be a potential new tool that could affect how journalists and news organizations use video, whether covering an event from the field or engaging audiences directly from the newsroom. This could also see an ability for Twitter to further engage potential usersĀ and could lead to an increase in user growth, a concern that investors have expressed to CEO Dick Costolo and management.

More developments are likely forthcoming, so keep your eyes peeled as Twitter’s latest acquisition may be one to watch as newsrooms look to make the best available resources of their social media strategy.

Alex Veeneman, a Chicago based SPJ member, is chairman and blogger at large of SPJ Digital, and community coordinator for SPJ. Veeneman also serves as Deputy Editor, Media Editor and contributing writer for Kettle Magazine, an online publicationĀ in the UK. You can interact with Veeneman on Twitter here.


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