Posts Tagged ‘David Cameron’


The social audience

Social media has the potential to help news organizations engage with younger audiences. (Photo: Pixabay)

Social media has the potential to help news organizations engage with younger audiences. (Photo: Pixabay)

Recently, Dr. Talia Stroud, the director of the Engaging News Project based at the University of Texas at Austin, wrote about a study looking at the role of gender and age in consuming news in the social media and mobile age.

In that post, examining the Mobile-First News report from the Miami based Knight Foundation and the ratings agency Nielsen, Stroud wrote about how women and younger audiences are more likely to engage with news on social media and mobile devices. Stroud added that she hoped this study would start a conversation within news organizations on how these audiences can be catered to, especially through social media.

Indeed, in this evolving age for journalism, there are opportunities for news organizations to make a difference, to enhance their journalism, to help audiences understand the world around them in new ways, especially when it comes to younger audiences.

Some organizations are already at the helm. In the UK, the BBC has a service called Newsbeat, telling the news from a younger audience standpoint, by offering explanation pieces on key events, especially during the UK’s most recent vote on its membership in the European Union.

It also provided unique analysis of the political fallout that followed, from the resignation of Prime Minister David Cameron and the Conservative Party to the concerns surrounding Jeremy Corbyn, the leader of the opposition Labour Party.

Newsbeat airs two 15 minute editions, Monday to Friday, on the broadcaster’s pop music service Radio 1, and has presences on Facebook, Twitter, Instagram, Snapchat (search for bbc_newsbeat), as well as an app, accessible through its web site. Stories are also sometimes available as links from the main BBC News web site.

In the US, BuzzFeed has utilized video to encourage younger audiences to vote, recently uploading this video to its Facebook page featuring President Obama. BuzzFeed also produces news content on its web site as well as a News app.

Even though younger audiences are being exposed to media through multiple platforms and screens, there is potential for news organizations to make a difference, to help audiences understand issues in new ways. While the BBC and BuzzFeed are two notable examples of what is out there, there is much more that can be done to help younger audiences be informed news consumers.

Social media platforms and news organizations can work together to make that happen. Young people want to be informed, and in order for that to happen, more news organizations must look outside the box for that to happen, in spite of challenges that come.

For them, the ball is firmly in the news organizations’ court.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is SPJ’s Community Coordinator and is a contributing blogger to Net Worked on social media’s role in the future of journalism. 

Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital community, the board and staff of the Society of Professional Journalists, or its members.

The art of live tweeting

As Twitter prepares to celebrate its tenth birthday, its influence on journalism is significant. As part of a series leading up to its tenth birthday, SPJ Digital is looking at Twitter’s influence, as well as best practices and advice.

Here, SPJ’s Alex Veeneman revisits Britain’s general election to highlight the best practices of live tweeting and credible reporting on the platform.

British Prime Minister David Cameron won a majority in Britain's general election, something that drew a lot of attention on Twitter. (Photo: russavia/Wikimedia Commons)

British Prime Minister David Cameron won a majority in Britain’s recent general election, something that drew a lot of attention on Twitter.
(Photo: russavia/Wikimedia Commons)

May 7, 2015. As the clock struck 5pm on the East Coast, over in the UK, polls closed in the general election, and a predicted exit poll result no one had predicted appeared. David Cameron, whose Conservatives shared a coalition government with the Liberal Democrat party for the last five years, was set to receive almost a majority of seats in the House of Commons.

At 7pm ET, as the ballots continued to be counted and results came in through constituencies up and down the UK, my colleague, Current Affairs Editor Kirstie Keate, and I took to Twitter for Kettle Magazine to live tweet election results, as well as examine the implications the results would have on voters, as well as British politics itself.

Live tweeting during a developing story or breaking news event consists of the delicate balance of engaging audiences but also informing and adding something of value, something that they can’t get with another platform. In the digital age, the balance of curating a story on Twitter whilst reporting for another platform is something that is trying to be perfected.

That being said, here are some things to consider when live tweeting, and to allow your coverage to stand out:

Monitor sources: In breaking or developing stories, reporting accurate information is crucial. Monitor sources to see the root of information. Try to confirm it, and report on Twitter citing the sources. An honest reporter is a forthright reporter.

Plan ahead: Have conversations with the team you’re working with before the night of a live tweeting to develop ideas. What stands out? What can help create value? Bounce ideas off of each other. Not everything has to be set before the coverage develops — you can even bounce ideas while you’re in coverage mode. Kirstie and I had conversations before election night and spoke during, exchanging ideas and discussing angles. Again, not everything has to be set, but its better to have an idea and be ready to adapt that idea for what is ahead.

Alex Veeneman of Kettle Magazine says live tweeting says honesty with your audience on Twitter will keep them coming back. (Photo via Twitter)

Alex Veeneman of Kettle Magazine says honesty with your audience on Twitter will keep them coming back. (Photo via Twitter)

Look at key story elements: Consider key points in a story to evaluate and follow up on. For example, in our general election coverage, Nick Clegg and the Liberal Democrats struggled with the issue of university tuition fees, something they promised to repeal, but instead were raised when they were in a coalition.

As they targeted the student vote, the party’s response to fees was something students considered, so their views on election night helped develop an interesting part of the narrative, and helped audience engagement.

Be careful when you post: When you are live tweeting, you need to consider the importance of what is posted. Is there value in what you are going to post, or are you posting for the sake of posting? Will that post truly help your audience understand the story better? Consider before you compose.

Be honest: You may be working on a different platform, but its still reporting. Be honest with your audience. If you don’t know something, mention the reports and try to confirm it. Report what you know. As I said earlier, an honest reporter is a forthright reporter, and audiences appreciate forthright reporters, for they will come back to you after your coverage is over.

By the time our coverage concluded, a small number of constituencies remained, but it was clear — the political landscape in Britain would be changing. The Conservatives would get their majority in the Commons while the Liberal Democrats lost a majority of their seats. In addition, the Labour Party had to figure out their next steps, and the Scottish National Party made significant gains, becoming a force to be reckoned with.

One other thing was clear as well. We engaged with our audience in new ways, showing how important Twitter is in not just communicating with audiences, but also in reporting a story, showing the power the social network can have in major events. Though no story is alike, these tips hopefully will allow news organizations and reporters to do one common thing — inform, educate and enlighten audiences, no matter where they are.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is SPJ’s Community Coordinator and is a contributing blogger to Net Worked on social media’s role in the future of journalism. 

Outside of SPJ, Veeneman is Long Form Editor and a contributing writer on journalism and media issues for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital community, the board and staff of the Society of Professional Journalists, or its members.

Editor’s note: This piece was amended on March 22, 2016 at 9:13pm CT to correct a caption.

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