Now streaming: The world

They have been common occurrences in our Facebook feeds over the last few weeks — a news organization, journalist or publisher on the social network sends a notification to its fans that its live doing an event or doing a Q&A on a subject.

Whether its The New York Times discussing the future of Apple amid the conclusion of the company’s 13 year growth streak or the BBC World Service interviewing a German historian about the country’s past, live-streaming has become a new way for news organizations to engage audiences in conversations, as well as inform them about particular events.

The adapting of live streaming in social strategies comes as video becomes an integral part of social engagement, either through videos curated through Snapchat’s Discover channels, segments posted on Twitter or even short clips on Facebook and Instagram. Video has become a core part of engaging audiences on social, no matter the event, and live streaming would become an essential component of it.

Indeed, for video, its not just limited to coverage of news events and Q&As. Recently, Twitter announced that it would live stream 10 NFL games over the course of the next season, a move that is likely going to indicate more Twitter based content and video from news organizations and reporters who cover sports, not just for the NFL, but for all sports, including the forthcoming Olympic Games in Rio de Janeiro.

More people are seeing journalism through live streaming, especially on Facebook. (Photo: Pixabay)

More people are seeing journalism through live streaming, especially on Facebook. (Photo: Pixabay)

Additionally, more live streams are likely to come from news organizations, whether its leading up to the final primaries, conventions, and indeed, the general election in November in the US, or towards the forthcoming referendum in the UK on its membership in the European Union, and its geopolitical implications. Live streaming is at the core for the strategy of social platforms, long marketed as hubs for the events that shape the world in real time.

Video continues to be key in engagement on social platforms. As a result, live streaming will be at its core, and those notifications you see on Facebook, and those posts about live coverage on Twitter, won’t be going away anytime soon.

While this remains mutually beneficial for both news organizations and indeed social networks, there is still a significant responsibility for news organizations when it comes to this content. If the content you produce is fair, accurate, impartial, and transparent, it will resonate with your audiences.

As I wrote in the lead up to SPJ’s Ethics Week (held last week), the influence of social media is still felt in today’s journalism, and the rules of ethics still apply, even if its on Facebook, Twitter, Snapchat or a different social platform.

After all, the content you produce for these platforms is not just to help engagement and the social strategy, but to do what all journalism does irrespective of platform — inform, educate and enlighten

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is SPJ’s Community Coordinator and is a contributing blogger to Net Worked on social media’s role in the future of journalism. 

Outside of SPJ, Veeneman is Long Form Editor and a contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital community, the board and staff of the Society of Professional Journalists, or its members.

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