News app: The Apple of journalism’s eye?

An Apple Store in New York. Apple is reported to be introducing paywall content on its News app. (Photo: Anthony22/Wikimedia Commons under CC)

An Apple Store in New York. Apple is reported to be introducing paywall content on its News app. (Photo: Anthony22/Wikimedia Commons/CC)

On the heals of a concerning report to investors on iPhone sales, Apple is said to be introducing subscription content through its News app.

The tech company, which introduced the app last June as part of the new iOS 9 software, is looking to continue its competition with Facebook and its Instant Articles initiative. According to a report from Reuters, the move from the company would allow news organizations to maintain a relationship with readers, as tech companies including Apple and Facebook would be the go-to between them.

As of data compiled last October, there are over 50 publishers that participate in Apple News, and the Reuters reports quotes readership of 40 million readers.

While this has not been officially confirmed by Apple, this will likely continue the ongoing competition for readers by tech companies trying to engage audiences, which includes Instant Articles as well as Moments, the curation feature introduced by Twitter late last year featuring content from news organizations including BuzzFeed and The Washington Post.

Yet, this would be different from what had been seen when initiatives like this had been introduced, as it allows news organizations and publishers the ability to maintain that relationship with audiences on the platform, as well as give them the ability to engage new readers, something organizations have long since advocated for. In addition, it may give cause for new publishers to sign on with Apple and allow their content to be distributed under the frame reported.

We’ll have to wait and see what is confirmed from Apple, but journalism could be the Apple of readers’ and news organizations’ eyes.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is SPJ’s Community Coordinator and is a contributing blogger to Net Worked on social media’s role in the future of journalism. 

Outside of SPJ, Veeneman is Long Form Editor and a contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital community, the board and staff of the Society of Professional Journalists, or its members.

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