Tips on Writing a Digital Story

With society becoming more digitalized, journalists  too must adapt to the changes, along with how create a story in the digital age.

With society becoming more digitalized, journalists too must adapt to the changes, along with how create a story in the digital age.

“The social media aspect was something that was just not there five years ago,” said Nick Komjati a student studying to become a sports reporter at the EW Scripps School of Journalism, which is a part of Ohio University in Athens, Ohio.

With print newspaper readership and sales declining at a rapid pace, and social media consumption skyrocketing, students and professional journalists alike are now learning how to write, film and produce stories in the newly digitalized format.

Brett Atwood, the director of integrated communication at Washington State University, posted a lecture titled “Multimedia Reporting”. Here are some of the main points of the lecture and how some big tech companies are helping journalists with this change.

Before discussing how to write a digital story, it’s important to understand what web journalism is, and how it differs from print journalism. “Web Journalism” consists of breaking news, links of credible sources, along with social media integration and reader interactivity.

Unlike print journalism, journalists have many more freedoms, in terms of writing and crafting a story in the digitalized format. Some of these differences include stories that are read or presented in a non-linear fashion and the writer has unlimited space to write the story. With the unlimited space, reporters can now break up longer stories into chunks and during breaking news situations, stories can now be updated quickly, with the latest information. Also, reporters now have the option to embed polls and slideshows, along with audio and video pieces that are relevant to their story, to help readers better comprehend what they’re reading.

So how can you write a the perfect digital story that’s both appealing and informative?


Links can be a very important factor in your story as it can show readers where you got your information, whether that be a report or a study from another site, but there are a few components you need to remember when utilizing links within your story. First, don’t overdo it on links, for it can possibly completely redirect readers from your story and the site on which it was published. By doing so, you will not only lose readership on your story, but your publisher’s site will lose its revenue from ads. Also, use only quality links and beware of the integrity of the site you’re linking to for it may contain hidden spyware or illegal content, even if it pertains to your story.


As in any story, the headline is more critical than ever. It can help determine how or if your story gets indexed on keyword searches on Google or any other internet browser. It also serves as a tease to persuade the reader to continue to read your story.

Social Media

Just like many other businesses utilizing social media to help promote their brand or their services, social media is critical for discovery and distribution of your reporting. It can also be used to help research topics and roundup sources. With social media sites being the number one source for breaking news sources, it helps draw people to view your story.

Huge tech giants are also helping aid journalist in enhancing their online stories. Services such as Google News Lab, Facebook Media and Twitter for News all alow you to embed widgets and add ons to your reporting to help with the apperance and user interactivty in your story.

Enhancing a Digital Story Even More

By embedding photo galleries and slideshows into your stories, it helps give your readers a clearer picture into what’s occurring in your story. Soundslides and Slideshare are both great and user-friendly software with which to start.

Cutline Captions

When using photographs in a story it’s always important to remember to include a cutline caption in every photograph used, so the reader can understand why that particular photo is significant to the story. When labeling a photograph it’s helpful to remember the who, what, when, where, why and how the photo was taken.

With technology constantly changing and evolving, Atwood says online journalists need to know how to write, shoot and record. “Be prepared to do it all, including audio, video editing and maybe even some light coding,” he said.

Watch Bred Atwood’s full Multimedia lecture here:

Examples of interactive articles:

Follow me on Twitter: @jonathanhmayes

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