Can Apple take a bite out of Facebook?

Apple CEO Tim Cook, as seen in 2009, is leading competition against Facebook for new content consumption. (Photo: igrec/Flickr under CC)

Apple CEO Tim Cook, as seen in 2009, is leading competition against Facebook for new content consumption. (Photo: igrec/Flickr under CC)

At its Worldwide Developers Conference in San Francisco today, Apple unveiled a new app for content from various publishers and news organizations. The app, which is to launch with iOS 9 when it launches later in the year, is to replace its newsstand app, which, according to a report from Mashable, did not fare well with users.

Yet, the most significant takeaway from the app was the method publishers have for content, as it is similar to Facebook’s Instant Articles initiative, introduced last month. Publishers are able to advertise on the app and keep the profits from the ads, while posting new content on Apple’s server. Initial organizations taking part include ESPN, The Guardian and The New York Times, and, according to a report from The Guardian, can be tailored to your location.

While it is still early days for both Apple’s news app, and indeed Facebook’s Instant Articles, as a report from Business Insider noted by the Nieman Lab indicates, as new tests begin on the initiative, one thing is clear. The competition is on for content and to host it in many new ways as possible. This has stretched beyond social media, and has become a new way to compete for content, giving new initiative for publishers.

Whether Apple can take a bite out of Facebook’s content plans remains to be seen, but today’s announcement makes one thing clear. Apple is ready to take on the social network, and it’s not going down without a fight.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is a contributing blogger for Net Worked, and serves as Community Coordinator for SPJ. Veeneman also is Deputy Editor, Media Editor and a writer for Kettle Magazine, an online publication in the UK. Veeneman also contributes to The News Hub web site. You can interact with Veeneman on Twitter here.

The views expressed in this blog post are that of the author’s unless otherwise indicated, and do not necessarily reflect the views of the SPJ Digital executive, the board and staff of the Society of Professional Journalists, or its members.

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