I love SPJ.

I love it for an ugly reason: I crave money. And my cravings aren’t cheap.

Over the last dozen years, I’ve blown $70,000 of SPJ’s cash, much of it on weird journalism programs…

• I’ve won SPJ grants to teach ethics with poker, interviewing with zombies, deadlines with Scrabble, and the First Amendment with free food and fake violence.
• I’ve spent SPJ money in a mosque, a funeral home, a homeless shelter, and a beach motel.
• I’ve paid college journalists to violate SPJ’s Code of Ethics and publish a newspaper without computers.

These programs have one thing in common: None are lectures or panel discussions. You actually do something, instead of just listening to someone.

I’m feeling especially amorous right now. SPJ recently funded three new participatory programs, all from different parts of the same organization. Click the ugly logos below to learn more or sign up…

Paper Money

The bullet: A nationally renowned advertising expert will visit up to 10 struggling college newspapers. Apply now through June 25 for free hands-dirty instruction this fall.

The battle: Why would the nation’s largest journalism organization fund sales training? Because SPJ knows without paid ads, there’s no free press. This country already has enough news deserts. We don’t need them spreading to college campuses.

The bill: $2,500 from the SPJ Foundation, with matching money from Flytedesk, a college media ad agency.

PRESS the Flesh

The bullet: This fall, SPJ past president (and current ethics chair) Lynn Walsh leads college journalists to Capitol Hill, where they’ll lobby Congress on free-press issues – with the help of a professional DC lobbying firm.

The battle: SPJ and other free-press advocates have had dismal luck lobbying lawmakers. (Federal shield law, anyone?) So we’ve hired grizzled lobbyists to train fresh-faced young people. Maybe our luck will change.

The bill: $1,500 from SPJ’s Legal Defense Fund, with in-kind support from ACP, CMA, FIRE, and SPLC – the first time all these groups have worked together.

News Swap

The bullet: Readers and sources take over a college newspaper, publishing their own special summer issue. They’ll become the editors – and the editors will become their reporters.

The battle: Media literacy is crucial but dull. What if we can teach about a free press by giving one away? If this debut works, we’ll spread the concept nationwide. (Last time that happened, it was called Muslimedia, and the SPJ Foundation paid us to host it in California, Illinois, Iowa, New York, and Oklahoma.)

The bill: $500 from SPJ Florida and $600 from SPJ Region 3.

Don’t listen!

Confucius didn’t really say this, but someone smart did…

I hear and I forget. I see and I remember. I do and I understand.

That should be posted on the website of every journalism school and media organization, like the warning labels on opioid bottles: “May cause addiction.”

Done right, journalism should be habit-forming. Alas…

J-schools and groups like SPJ teach pithy reporting and riveting writing, because we know our readers and viewers are busy people – yet we do so through boring lectures and meandering panel discussions.

Journalists do shit for a living. Why must they listen to so much shit in school? What if journalism was taught like it’s made? What would that look like?

It might look like these programs I’ve just described. That’s why I love SPJ. It spends money so you can learn by getting off your ass, instead of sitting on it.

If you’re curious about any of these programs, want to help, or simply want to steal the idea(s) for yourself while getting free money, hit me up.

Journalism is like crystal meth: If you want repeat customers, hook ’em young.

That’s happening right now in Vero Beach, Florida.

A retiree named Thomas Hardy runs an after-school program called the Glendale Young Authors’ Club. Hardy launched it with a half-dozen fourth- and fifth-graders and the enthusiastic support of the principal at Glendale Elementary School.

Weirdly and nobly, Hardy isn’t a journalist. He owned a software company before retiring to sleepy Vero Beach (population: 20,000). This Atlantic coastal town is 90 minutes north of Trump’s Mar-A-Lago and two hours south of NASA’s Kennedy Space Center.

When the local newspaper shriveled up and died, Hardy launched his own novice effort, called Vero Communique. But he knew enough to join SPJ and write on the about page, “We endorse the Code of Ethics of the Society of Professional Journalists” and link to it. (Personal aside: I wish some pro news outlets cared as much about the code as Hardy does.)

Hardy didn’t stop there, concluding the best way to keep journalism from perishing is to teach young people why it’s so damned important. When he launched the after-school program, he contacted SPJ looking for help.

SPJ Florida paid for a visit from Wesley Wright, a former higher-ed reporter for the Virginia Gazette who later covered education for Chalkbeat in Denver before heading back to college, where he’s pursuing a master’s in education policy – because he wants to change education in this country, not just cover it.

Below is Wright’s report. My personal hope is that SPJ can help Hardy and Wright duplicate this program elsewhere. If you’re similarly interested, email me.

Publish or perish

by Wesley Wright

Media literacy has become as important as ever in the digital age, where so many companies and interests are competing for consumers’ eyes.

One Vero Beach man is using his own money (along with $700 in donations) to give elementary schoolers in Indian River a head start on how to become informed about issues they see in the world and in their community.

Thomas Hardy has spent four hours each week in helping preside over the Glendale Youth Authors’ Magazine. Since October, Hardy has walked the children through everything from reputed reporters of yesteryear to the way in which reporters approach an interview.

“What I’m concerned with is helping the kids learn how to be informed and inquisitive,” he said. “It’s this day and time, learning how to be research subjects on your own is especially key, and it is a skill they will use for the rest of their lives.”

County school board member Tiffany Justice was one of several who hope Hardy give the basic tenets of his program over to a larger organization, like the Boys and Girls Club or Gifford Youth Action Center.

Many more students may be interested in a program like this, she said, but lack of transportation to Glendale or Internet access at home could mean some students forego the opportunity.

“What you’re looking for is an organization that has more resources,” she said. “Not only would you not have to do all the work, you’d also be opening this type of program up to children who otherwise might not access to it.”

Fourth-grade math and science teacher Zac Trahan allows Hardy to use his classroom for the purposes of the magazine.

“It has helped their writing for sure,” he said. “What it really has done is compel them to take the rest of their subjects that much more seriously, and it has made them curious.”

“We enjoy it, ” said Emma Cahill, who has been in the program since it began. (That’s her sitting at the computer in the photo atop this post.) Their next issue, she said, will be centered around the reasons that local beaches closed during to the rampant growth of red tide recently.

Justice, the school board member, applauded Hardy for his initiative in starting the program, which she called astute way of getting children to think critically about the world as their place in it.

Two of the six students currently involved in the program enter sixth grade next year. Hardy hopes he can drum up enough interest in the program to keep it afloat for years to come.

“There is a wealth of retired reporters here and others who would love to help you,” Justice said.

The racist won.

Well, to be precise, everyone but the racist won.

White supremacist Richard Spencer will speak at the University of Florida, says First Amendment attorney Gary Edinger. As I wrote three days ago, that was in doubt and almost in court.

Edinger represents Carmen Padgett, who’s essentially Spencer’s agent. Last night, Edinger sent me a statement he’s released publicly…

It appears that a resolution can be reached and that litigation will not be necessary. Mr. Padgett has received assurances that Mr. Spencer’s speaking engagement will go forward on a different date, but most likely in the same venue: the Phillips Center for the Performing Arts on campus. We have not yet established a new date or terms for the speech.

Edinger blames Hurricane Irma for “the slow pace of our discussions.” But he’s meeting with UF officials by phone this morning “at which time we hope to announce firm details.”

A hurricane and a racist. Not your typical news day.

So…

• Richard Spencer and his agent won’t extract a cash settlement from another public university, as they did from Auburn in May.
• Sometime soon, Spencer will speak on a college campus where he’s not wanted.
• He’ll be met by protesters expressing their Constitutional rights.

The system works. Too bad we can’t negotiate with hurricanes the same way.

I stand with this racist.

If you’re a patriotic American, so should you.

Meet Richard Spencer, one of the nation’s best known white supremacists. Actually, he’s most famous for getting the crap kicked out of him.

In Charlottesville last month, the 29-year-old Montanan got pepper-sprayed — and then taunted by the likes of the Washingtonian, which ran this headline: “Stop What You’re Doing and Enjoy These Photos of Richard Spencer Crying.”

Back in January, Spencer got punched in the face at an Inauguration Day rally in DC. Maybe you saw it…

…because it has more than 3 million views and inspired dozens of mocking memes.

Now Spencer wants to speak at the University of Florida, my alma mater. (Is it still my alma mater if I got expelled?) After three weeks of trying, he still hasn’t secured a date. So there might be a lawsuit.

It’s like this…

• A 23-year-old Georgia State University student named Cameron Padgett is acting as Spencer’s agent, booking him on a national college speaking tour.
• In the aftermath of Charlottesville, the University of Florida denied Padgett’s request to bring Spencer to campus, citing “serious concerns for safety.”
• Padgett hired Gary Edinger, a Gainesville First Amendment attorney, to either secure Sept. 12 as a speaking engagement or sue the school.

Padgett has sued before and won. In May, Auburn settled for $29,000 after the public university tried to deny Spencer’s appearance there.

If he sues again, I’ll help.

And I’ll ask for SPJ’s help, too.

Padgett signed a “facility rental contract” for Spencer to speak at the Phillips Center, pictured above. I can’t imagine a racist filling all those seats, but I suspect that’s not the goal.

I beleve Padgett wants to get denied. Why? The math…

1. If Spencer speaks without getting hassled, he won’t draw 20 people. His real audience isn’t his meager supporters, it’s his copious opponents.
2. Padgett’s contract with the University of Florida will cost him $6,000 for rent and security. When Auburn refused and later relented, Padgett was paid nearly $30,000.

…which means he could easily be more profiteer than white supremacist.

Thus, helping Padgett get permission for Spencer to speak on campus isn’t just morally correct, it bleeds both crowds and cash from two assholes.

We all have the right to be wrong.

When Ann Coulter and Milo Yiannopoulos were similarly denied campus speaking engagements earlier this year, I was stunned by SPJ’s silence.

Journalists know better than most: If the government can mute free speech because of “safety concerns,” two things surely follow…

1. Protesters will realize threats of violence – or actual violence – are the best way to silence their opponents. Mob rule will overwhelm democratic debate.
2. Governments will be tempted to cite “public safety” when they just don’t want to deal with the public – or the press.

Alas, I couldn’t do much about Coulter and Yiannopoulos. SPJ’s arcane rules dictate I represent only Region 3 – Alabama, Florida, Georgia, and South Carolina.

Well, Spencer is in my territory now. And this weekend is SPJ’s annual convention. So I’ve contacted Padgett’s attorney, and I’ve submitted the resolution below, which attendees at the convention will vote on.

I’ve also asked SPJ’s Florida chapter to set aside money from its Legal Defense Fund – and notify the University of Florida that Spencer has at least one ally who’s not an asshole.

RESOLUTION: Supporting free speech even when it’s offensive – because the alternative is so much worse

Submitted by: Region 3 director Michael Koretzky

WHEREAS one of SPJ’s six missions is, “The Society must maintain constant vigilance in protection of First Amendment guarantees of freedom of speech and of the press;”

WHEREAS in 2003, SPJ’s Quill magazine declared, “All free-speech cases affect journalism;”

WHEREAS in 1998, SPJ called a Constitutional amendment banning flag-burning “a threat to freedom of speech;”

WHEREAS in 2010, SPJ decried a California law restricting violent video games by saying, “the Court should not eliminate First Amendment protection for violent speech” because of “the negative implications of a violent speech exception for journalists;”

WHEREAS white supremacist Richard Spencer speaking at the University of Florida, a public institution, is no more or less egregious than the cases stated above;

WHEREAS SPJ knows that once free speech is restricted for one group, journalists aren’t far behind;

WHEREAS SPJ also knows when “safety concerns” are allowed to routinely squelch offensive speech, it’s not long before those same concerns will be used to prevent publication of information that offends those in power;

THEREFORE BE IT RESOLVED that SPJ urges the University of Florida and all public institutions of higher learning to uphold their Constitutional responsibilities and educational missions, no matter how unpleasant that might be – whether it’s hosting Richard Cross, Ann Coulter, Milo Yiannopoulos, or whatever asshole comes next.

Is this magazine cover sexist?

When I was first asked that question Saturday, I said, No, but it’s stupid.

The cover story in SPJ’s bimonthly magazine is about journalism training, and the cover photo is a lame stock image chosen by a lazy editor – who quit his job a few weeks ago and obviously didn’t give a damn.

Then I saw this…

@spj_tweets I am FURIOUS. With all the "locker room talk" and sexism in tech discussion, you think THIS is an appropriate cover?? pic.twitter.com/p2Jkm5akJf

— Marie C. Baca (@mariecbaca) August 12, 2017

…and I thought, Sure, it sucks, but “not appropriate”?

Then SPJ member Marie Baca wrote this, in which she said…

I have a feeling that some of you think I am blowing this out of proportion, but I also have a feeling that some of you know that I’m not. Maybe some of you have had some of the same experiences that I’ve had in the journalism industry. You know, the ones that aren’t something worth filing a sexual harassment or discrimination lawsuit over, but the ones that very quietly tell you that you maybe you don’t deserve the same respect or opportunities as your older, whiter, male-r colleagues.

…and I thought, Damn, but does SPJ really look that bad?

Over the weekend, my fellow SPJ board members emailed (too) casually about this. Without asking us, SPJ posted this reply…

pic.twitter.com/6VnCz77hrp

— Society of Pro Journ (@spj_tweets) August 12, 2017

…and I thought, That’s not the way to handle this – no ifs, ands, or buts.

This is what irks me most about SPJ. We run from the Big Questions. We don’t like to admit we’re wrong, which means we never learn.

I admit it right now: I was wrong, but I’m glad I was. I learned something this weekend. When was the last weekend you learned anything?

I learn best when I say yeah, but and the reply kicks my ass. I emailed Baca yesterday, copped to changing my mind, and asked her some questions. Her answers were enlightening and depressing.

Asked and answered

I’ve edited Baca’s comments because they were long – but not boring or rambling. 

Q. How would you rate SPJ’s handling of this? 

I would characterize SPJ’s handling of this issue as “horrendous.”

Any organization that represents an industry like journalism, one that has a long history of discrimination, has the duty to treat accusations of sexism with great seriousness. It was clear from the initial response I received from the SPJ Twitter account – a non-apology if I’ve ever seen one – that this was not going to happen.

Q. How could we do better next time? (Because I won’t be surprised if there’s a next time.)

Before SPJ said anything, on social media or otherwise, the following things should have happened:

• Interviews should have been conducted with the people involved with the cover photo decision as well as the two people who complained.

• The directors in charge of diversity as well as the ethics panel should have been asked to review the complaint and the comments from Quill staff against SPJ discrimination policies and issued a recommendation.

• The board should have discussed the issue in light of the aforementioned information and recommendations.

Then, and only then, should any sort of statement be offered on behalf of SPJ.

Q. Has anyone personally reached out to you yet?

I just got off the phone with president Lynn Walsh, and it is difficult to describe the enormity of my disappointment in our conversation.

Lynn seemed both irritated and defensive. She acknowledged the photo was irrelevant for a journalism publication, but said she did not find it sexist or inappropriate.

She insisted that SPJ had already issued an appropriate response via Twitter and said the organization did not plan to investigate the issue further or issue any statement on behalf of the organization.

Q. Some SPJers think this is no big deal. What would you tell them?

To those who say this is no big deal, I say this:

Why have I received hundreds of social media comments from both male and female journalists expressing their disgust at the photo?

Why did it spur a discussion among my colleagues about the countless instances of sexism they’ve experienced over the years in all sorts of different journalism organizations?

Why was the knee-jerk reaction of the SPJ to defend the photo as opposed to taking more than a few hours to discuss the complaint?

And finally, why are we as journalists willing to call out others in positions of authority on their overt and less-overt acts of discrimination, but so unwilling to turn the looking glass on ourselves?

The real damage

Honestly, I think Baca is angry out of proportion. At this point – and I could be wrong again – I’d conclude: The photo is sexist, but it’s a misdemeanor, not a high crime. 

Still, I wonder how much of Baca’s outrage is due to SPJ’s terse and timid response. It reminds me of the old journalism expression, “It’s not the crime, it’s the coverup.”

It’s not the sexism, it’s the silence.

You know what the real tragedy is? Excellent journalists like Marie Baca won’t ever run for SPJ’s board of directors. And she is excellent. I looked her up.

Baca is versatile enough to report deeply about “forced pooling” in shale drilling for ProPublica and then turn around and write this for The Wall Street Journal: “Near Lake Tahoe There’s a Bear So Tough, Bullets Bounce Off His Head.”

She’s the kind of journalist we need running SPJ. But I wonder if she’ll even renew her SPJ membership when the next bill arrives.

The real problem

Without violating any confidences, I can tell you this…

Some of my fellow board members don’t think this even deserves a discussion. There was a lot of, “I would hate to see this incident detract from the important work we have to do.”

Thing is, we don’t have a lot of work more important than this. SPJ’s board tends to obsess over “chapter financial report requirements” and “election of unaffiliated delegates” – which actually means little to SPJ, even less to me, and nothing to you.

Meanwhile, Baca and dozens of other journalists are publicly questioning a public SPJ decision. Even if you don’t mind the cover image, you can acknowledge an image problem.

It’s not going away either, because Baca isn’t backing down…

I will continue to demand that SPJ investigate the cover photo situation, acknowledge the sexism inherent therein, come up with a plan to prevent this from happening in the future, and issue a public statement describing all of these things.

Want to know the weirdest part? Six men sit on SPJ’s board of directors – along with 14 women, which includes the current president and the next one.

So if Baca isn’t fighting The Man. She’s fighting The Woman.

SPJ Diversity chair Dori Zinn, a friend of mine, opined last night. Read her here. I kind of doubt SPJ will tweet about either of our posts today.

It’s the story that never dies…

College journalists are notoriously poor interviewers. So for the past three years, SPJ has trained them to chat up their sources by quizzing corpses. This free program is called Zombie Stories, and it can easily spread to your city.

It works like this…

Students don free white Zombie Stories T-shirts and venture outside to interview professionally made-up zombies – each carrying a bottle of fake (?) blood. If students ask stupid questions, they get doused. Once their shirts are all red, they’re dead. But if they pose solid questions (see below) they win cash and prizes.

It happened again one week ago…

On the Saturday night before Halloween, Zombie Stories visited Atlanta – on the exact spot where a key scene from the first episode of The Walking Dead was filmed. It’s an alleyway near a pub called, appropriately enough for journalists, Sidebar – where SPJ once hosted another participatory event called Putting the ME in Social Media.

SPJer Amanda Rabines flew up from Miami on her own dime to become a zombie. Here’s her dead-eye view of the creepy evening…

By Amanda Rabines…

It’s the time of the year when I drive past Halloween-decorated houses admiringly, and finally dish out the darkest clothes in my wardrobe in accordance to “fashion laws.”

For this year’s CMA Fall National Media Convention, I embraced that darker side with more black and less life. I turned into a zombie for the sake of journalism, and it wasn’t my first time.

This is the second year I participate in Zombie Stories, an event organized by SPJ Region 3. It’s a workshop to die for, if you want to be punny.

The premise is that journalism students are given an exclusive interview with the undead, and as SPJ Region 3 Director Michael Koretzky says, “If you can interview a zombie you can interview anyone.”

So Gorehound Productions’ Lucas Godfrey painted me an unhealthy looking green and splattered some fake blood on my face to make me interview-ready.

This year’s Zombie Stories took place in a familiar setting to anyone who watches AMC’s The Walking Dead.

I along with seven other zombies shuffled and stumbled our way through downtown Atlanta, to the scene where Rick Grimes first sees the horror of the zombie apocalypse, fresh from a coma, too…

…or, at least, that’s what Bryce McNeil, assistant director for student media at Georgia State University, told us (because I’ve never actually watched the show).

Zombie Stories took place in an alley next to the Sidebar, and I did my best to stay in character by growling and getting uncomfortably close to the students who came to interview me.

If a student asked me a question resembling the boring cliché “what’s it like to be a zombie,” we poured fake blood on their T-shirts. At the end of the event, nearly everyone had some traces of blood.

But after a three-day journalism convention, these students were very quipped with their questions. I was impressed, to say the least.

Here are some of the questions and answers that stood out…

Jarred Todd / Georgia State University Perimeter College

Q. What influences your decision into what horde to join?
A. The freshness of their style, or the freshness of those they kill.

Q. Which body part do you go for first when you corner your victims?
A. The neck. My wife was a little fast, but I got her.

Zoe Debo / Hudson Valley Community College

Q. Can Zombies procreate?
A. The females will kill the males and vomit into their skulls, to procreate. We can reproduce in a couple of hours.

Q. How long can you go before eating flesh again?
A. Usually can go for a couple of days on a brain.

Kayla Ebner / Roger Williams University

Q. Which presidential candidate would you rather eat? Who do you think would taste best?
A. Trump.

On our way back to our hotels I flipped the switch and interviewed some of the winners – like Kayla Ebner from Rhode Island.

She said she wanted to get political because that’s what seems to be on everyone’s mind, especially with elections around the corner.

“I really wanted to bring in the election because it’s big right now, it’s a relevant thing, and I wanted to put a funny spin on it because we’re interviewing zombies, and that’s not a regular thing,” Ebner said.

Zoe Debo was asking some hardball questions, focusing on getting information necessary to understand more about zombies.

“I went in there with a motive. I wanted to give humans the most information about the zombies that they could get,” Debo said, after reflecting on what she learned. “Having blood poured on your face really helps to remind you and drill into your head that you really need to ask for their names and you can’t forget their names.”

Some of the other zombies had plans to hangout with the journalists after Zombie Stories.

I’d like to think the stories we shared painted a better pictures of zombies in general. That even the ghouls that arise in late October have a story to share, and if done correctly, can amount to better relationships overall.

Atlanta zombie photos by Kayla Ebner, Roger Williams University

Want to interview this guy?

You can argue Bob Woodward is the nation’s most famous reporter – the pinnacle of shoe-leather journalism in an era of celebrity dilettantes who pursue their brands more than stories.

If you believe everything old becomes new again – kind of like comic-book heroes and crystal meth – then maybe old-fashioned journalism will make a comeback. We’ll find out in October in Washington, DC, when Woodward is a keynote speaker at the nation’s largest college media convention.

Woodward will be interviewed by five students whose parents were still in school when he made his name covering Watergate.

It’s a risky move for the Associated Collegiate Press, which organized this convention. If you’ve ever watched a White House or NFL press conference, you realize just how many dumb questions pro journalists ask.

But ACP executive director Laura Widmer is undaunted.

“At ACP in D.C., we don’t just want to teach journalism, we want our students to experience journalism,” Widmer says. “What a great opportunity for a college journalist to be onstage and interview one of the most famous reporters of our time. That’s an experience they won’t soon forget.”

To land this gig, students need to apply just like they would any other job. SPJ will help review the resumes, clips, and cover letters. If you’re interested or know someone who might be, click the photo below for more details. Got questions not answered here or there? Email me.

* No SPJ membership required. We’re cool like that.

The world just got a little smaller.

And not in a good way.

According to Adweek, CNN’s entire international desk – based in Atlanta – is closing, and more than two dozen employees will “have to reapply for their jobs.”

My first thought was, “Less journalism in the world.”

But assistant Region 3  director Sharon Dunten, who lives outside Atlanta, thought, “Less journalists in my city.”

Here’s her report…

Welcome to the Best Former Journalists Club.

Welcome to the Best Former Journalists Club. As a member, you are Pulitzer Prize winners, beloved columnists, middle-age TV anchors renown for their news styles, or maybe a copy editor who is celebrating her 62^thbirthday. A member may be a producer who has given 60 hours a week for decades to make sure their station gets the “breaking news” first.

Your day starts out like any other day … editing copy and growling about the strict AP style rules you live by as a professional. Or maybe you are the producer who fights off the daily urban traffic jams to arrive just in time to address the evening broadcast lineup. Just another day of the news. Another day of working in the industry that you love.

You know many journalists who have lost their jobs during the bloodbath of downsizing newsrooms as the Great Recession swept through the country. You take a deep breath and count yourself lucky.

But then the “layoff “alarm arrives early and quickly through texts, emails or phone calls. Sorry, your luck has run out. You are one of many facing the guillotine today. You are losing your job — maybe, sort of.

On Monday, Feb. 8, CNN International announced a layoff for most of its employees in Atlanta. Downsizing is mentioned and Oh! “you can re-apply for your job.” What does that exactly mean? And will moving to a different continent be part of the re-hire? You know journalism is changing, and job loss is a part of it. But working for CNN in Atlanta was always seen a plum job; a milestone in your career to work for the first 24/7 news network. Thank you Ted Turner! But Ted doesn’t own CNN anymore. Time Warner does. And along with the CNN International staff, Atlanta bleeds with you.

The lit CNN sign looks smaller as its red neon light twists through the CNN logo on the top floor of the the CNN Center building. Its huge CNN monument on the sidewalk stands predominantly for another time when news was produced to serve the viewers and not only its stakeholders. The center now sits in the shadow of the new mammoth Mercedes-Benz Stadium where the Atlanta Falcons will call home. The news institution that helped build Atlanta into a mega city is fading away in the new Atlanta skyline along with hundreds of CNN Atlanta employees.

This guy has a great idea.

Michael Pitts is a Republican state representative in South Carolina. Yesterday, he introduced a bill called the South Carolina Responsible Journalism Registry Law.

Pitts wants the state to license journalists – and if they fail his standards and flout his law, they can spend up to 30 days in jail.

In the past 24 hours, Pitts has been mocked by the left (Mother Jones) and doubted by the right (The Daily Caller). After all, it’s odd for a small-government Republican to expand government into the newsroom.

But I see promise in Pitts’ proposal. Sure, there are problems, but there’s also opportunity…

PROVISION: Before working as a journalist for a media outlet in this State, a person shall provide a criminal record background check to the media outlet to determine journalistic competence.

PROBLEM: Because Rush Limbaugh was booked on drug charges in 2006 and cut a deal with prosecutors, his popular radio show would be banned in South Carolina. Like him or hate him, Limbaugh shouldn’t be censored. Pitts’ conservative constituency would surely agree.

And yes, Limbaugh is a journalist under Pitts’ broad definition: “‘Journalist’ means a person who in his professional capacity collects, writes, or distributes news or other current information for a media outlet, including an employee or an independent contractor.”

PROVISION: A person is not competent to be a journalist if…the person has demonstrated a reckless disregard of the basic codes and canons of professional journalism associations, including a disregard of truth, accuracy, objectivity, impartiality, fairness, and public accountability.

PROBLEM: Who decides? Pitts’ bill doesn’t say, and it can’t be him – because he’s already been caught in a “disregard of truth” and a lack of “public accountability.”

In September, The Pulitzer Prize-winning Post and Courier reported that Pitts spent “nearly $6,000 jetting to Alaska, Oregon, South Dakota and Montana to hobnob with ‘sportsmen legislators.’

“Pitts said the summits were ‘mostly business’ concerning hunting and fishing laws and initiatives. But photos from these events show Pitts and others proudly posing with freshly killed pheasants and other game.”

While that’s not illegal, it’s surely unethical. And weirdly, Pitts serves on the House Ethics Committee. It must be easier to legislate ethics for others than to practice them yourself.

PROVISION: A person who works as a journalist without registering…for a first offense, must be fined not more than twenty-five dollars; for a second offense, is guilty of a misdemeanor and must be fined not more than one hundred dollars or imprisoned not more than fifteen days, or both; and for a third or subsequent offense, is guilty of a misdemeanor and must be fined not more than five hundred dollars or imprisoned not more than thirty days, or both.

OPPORTUNITY: SPJ can boost its membership.

As the SPJ board member representing the southeast United States, I’ll offer South Carolinians this perk: If you can’t get licensed because you’ve behaved no better than the sponsor of this bill, I’ll match you with an SPJ member who lives outside your state.

You’ll write under that SPJer’s byline, and I’ll keep records attesting that the stories are really yours. When you apply for other jobs – hopefully in other states – you can show off your best work, and I’ll back you up.

Even if you earn the Registry Office’s blessing, you might not want to pay the “application fee,” which has yet to be announced but will be “an amount determined by the office.” You, too, can use the SPJ Byline Exchange Service and save.

But to use this free service, you must join SPJ. Since SPJ membership costs only $75, that’s cheaper than a second violation and might cost less than the application fee.

Finally, I’ll offer to pay the $25 first-offense fine for any unlicensed South Carolina journalists who report on their failed attempt to get licensed and thus get fined. I love it when stories eat their own tails.

Alas, the South Carolina Responsible Journalism Registry Law has zero chance of passing – even Pitts admitted as much to (unlicensed) reporters. Too bad. I was hoping he’d register public information officers next.