Posts Tagged ‘Tim Daniel’


Membership planning proposal approved (I voted no)

I wrote on Monday — before an electronic meeting of the SPJ national board — about a proposal we were considering for creating a strategy on reversing SPJ’s trend of declining membership. I promised an update after the board voted.

SPJ National President Paul Fletcher proposed spending $8,600 on a brainstorming session in Scottsdale, Ariz., in January at the same time the SPJ Executive Committee meets.

The money would cover travel, lodging and meals for Robyn Davis Sekula, the chairwoman of SPJ’s Membership Committee; April Bethea, the chairwoman of SPJ’s Diversity Committee; and an SPJ member to be determined who does not belong to a chapter.

It also would pay for SPJ Communications Strategist Jennifer Royer and Membership Director Linda Hall to join the session. Other SPJ staffers who typically attend the Executive Committee meeting would already be there.

I was receptive to part of this idea. I can see the value of getting people together to dive into an important topic. SPJ has lost thousands of members in the last several years.

What I did not support, though, was the majority of the $8,600 proposal — $4,450 for fees and expenses for facilitator Tim Daniel.

The board previously was told that Daniel has experience leading other journalism organizations through strategy sessions, but does not have experience in association membership.

I don’t see the logic in hiring someone to run a meeting on a topic everyone else in the room already understands.

I also didn’t understand why we didn’t instead pursue a consultant who specializes in association membership, or even ask for a few quotes. (I’m not sure I would have supported that plan either, but it at least made more sense to me.)

Before and during the meeting, I was told:

• A consultant could come up with a membership plan, which we might adapt. But a strategic plan that we created on our own would go deeper and be more meaningful.

• Participants in a strategy session might come in with preconceived opinions. It’s better to have a neutral outsider in charge.

• A trained facilitator makes sure everyone is heard, not just those who speak the most often or loudest.

I don’t agree with these explanations, so I voted no.

I’m not sure of the final vote, but I think 12 of the 23 board members were in on the call. And I know two people voted no (me and Region 5 Director Deborah Givens). That probably makes the final vote 10-2.

I’m typically tuned in to the final results of any meeting I’m in, but the board’s electronic meetings sometimes make that difficult.

It’s easier to follow along through a computer, with a chat function. When we have these meetings during the workday, I have to participate by phone and that’s less orderly.

When I see a final tally (which is required for the board’s roll-call votes), I’ll post it here.

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