Posts Tagged ‘Jennifer Royer’


Seized funds and communication strategy

The SPJ national board took up two topics — money and communication — during an electronic meeting on Jan. 5:

1 – In September, the board voted to revoke the charters of three SPJ chapters: Mid-Florida Pro, North Central Florida Pro and Inland Northwest Pro.

Shutting down a chapter is extreme, but only comes after years of inactivity, as was the case here. A chapter gets 60 days to come up with a plan for how its money will be disbursed, or the money will be taken and used elsewhere within SPJ or SDX. The bylaws say:

Section Seventeen. Upon the decision to terminate any professional or campus chapter, whether by dissolution, disbandment, revocation pursuant to Section Thirteen of this Article, or otherwise, any remaining chapter funds shall be distributed to another adjoining active Society Chapter then in good standing, the Society, or the Sigma Delta Chi Foundation, as directed by the chapter’s governing body, or, in the absence of action of the local board within 60 days of termination, the national board of directors.

The national board later heard from the Inland Northwest Pro chapter, which wanted another chance. Region 10 Director Ethan Chung supported the request, and the board granted that second chance.

The Mid-Florida Pro chapter, which has not held programs in about four years, did not try to continue. After the 60-day deadline, a chapter representative asked that its remaining money (about $12,000) go to the First Amendment Foundation. But SPJ bylaws say the money must stay within SPJ or SDX.

During our Jan. 5 meeting, SPJ President Lynn Walsh made a motion that the board reconsider its earlier vote on seizing the chapter’s treasury and ceded to the chapter’s wishes. Immediate Past President Paul Fletcher seconded the motion.

Upon proper motion by Walsh and second by Fletcher, the board voted against the motion to “reconsider the September vote and respect the wishes of the Mid-Florida Pro Chapter, instead giving the money to the SDX Foundation or somewhere else within SPJ.”

The vote was 10-8 against the motion.

No: Keem Muhammad, Jane Primerano, Bill McCloskey, Amanda Womac, Michael Koretzky, Ed Otte, Andy Schotz, Leticia Lee Steffen, Ethan Chung, Patti Gallagher Newberry

Yes: Rebecca Tallent, Paul Fletcher, Sue Kopen Katcef, Joe Radske, Michele Day, Lynn Walsh, Matthew Hall, Kari Williams

I voted no because the process the national board used was fair. Chapters get plenty of leeway to resume their activity. They get a few years of probation before their charters are revoked. There is no point having an inactive chapter indefinitely.

The 60-day period for deciding on a place for the money also was fair. The chapter was given numerous opportunities to meet that deadline; it did not.

The bylaws are clear about money staying in SPJ or SDX, and the chapter’s request did not follow that.

I thought the money should have stayed in Florida to help SPJers there. The Florida Pro chapter is excellent and could serve the people who previously were in the Mid-Florida chapter. But there was little interest in my idea. Region 3 Director Michael Koretzky assured me that the Florida Pro chapter doesn’t need the extra money to do programs that serve that region.

*****

2 – Walsh has said she wants to work on a better communication strategy for SPJ. She has created a committee to look at best practices. The committee includes:

  • FOI Committee Chairman Gideon Grudo
  • Ethics Committee Chairman Andrew Seaman
  • Membership Committee Chairwoman Robyn Davis Sekula
  • Region 3 Director Michael Koretzky
  • Communications Strategist Jennifer Royer
  • Michele Boyet, an officer in the Florida Pro chapter.

They will join the SPJ Executive Committee at its meeting in San Diego this month.

The question before the national board on Jan. 5 was a $6,860 budget.

That covers travel, hotel and meals for the six people above. (Executive Committee members have stipends to cover expenses.) The budget also covers $2,250 for (W)right On Communications of Solana Beach, Calif., and North Vancouver, British Columbia, to lead a strategy session.

Walsh said during our electronic meeting that SPJ needs a more specific plan for how and when to speak out, particularly on issues in the news. She said an attempt to create a plan internally has not worked well.

Walsh noted that the national board, a year ago, approved a budget of $8,850 for a strategy session on membership. That also included covering the costs of SPJers who flew in for the meeting and to pay a consultant.

A motion by Walsh to approve the budget for the communication strategy session, seconded by McCloskey, passed 16-2.

Yes: Muhammad, Primerano, Womac, Koretzky, Otte, Steffen, Chung, Gallagher Newberry, Tallent, Fletcher, Kopen Katcef, Radske, Day, Walsh, Hall, Williams

No: McCloskey, Schotz

I voted against this proposal because I am skeptical of hiring consultants to run meetings. I’ve covered many “facilitator” sessions as a reporter and I’m not convinced they are worth the expense. I also don’t buy the argument that an outsider has to be brought in to help a journalism organization learn how to communicate.

For the record, I voted against the budget for the membership consultant, too.

 

Membership planning proposal approved (I voted no)

I wrote on Monday — before an electronic meeting of the SPJ national board — about a proposal we were considering for creating a strategy on reversing SPJ’s trend of declining membership. I promised an update after the board voted.

SPJ National President Paul Fletcher proposed spending $8,600 on a brainstorming session in Scottsdale, Ariz., in January at the same time the SPJ Executive Committee meets.

The money would cover travel, lodging and meals for Robyn Davis Sekula, the chairwoman of SPJ’s Membership Committee; April Bethea, the chairwoman of SPJ’s Diversity Committee; and an SPJ member to be determined who does not belong to a chapter.

It also would pay for SPJ Communications Strategist Jennifer Royer and Membership Director Linda Hall to join the session. Other SPJ staffers who typically attend the Executive Committee meeting would already be there.

I was receptive to part of this idea. I can see the value of getting people together to dive into an important topic. SPJ has lost thousands of members in the last several years.

What I did not support, though, was the majority of the $8,600 proposal — $4,450 for fees and expenses for facilitator Tim Daniel.

The board previously was told that Daniel has experience leading other journalism organizations through strategy sessions, but does not have experience in association membership.

I don’t see the logic in hiring someone to run a meeting on a topic everyone else in the room already understands.

I also didn’t understand why we didn’t instead pursue a consultant who specializes in association membership, or even ask for a few quotes. (I’m not sure I would have supported that plan either, but it at least made more sense to me.)

Before and during the meeting, I was told:

• A consultant could come up with a membership plan, which we might adapt. But a strategic plan that we created on our own would go deeper and be more meaningful.

• Participants in a strategy session might come in with preconceived opinions. It’s better to have a neutral outsider in charge.

• A trained facilitator makes sure everyone is heard, not just those who speak the most often or loudest.

I don’t agree with these explanations, so I voted no.

I’m not sure of the final vote, but I think 12 of the 23 board members were in on the call. And I know two people voted no (me and Region 5 Director Deborah Givens). That probably makes the final vote 10-2.

I’m typically tuned in to the final results of any meeting I’m in, but the board’s electronic meetings sometimes make that difficult.

It’s easier to follow along through a computer, with a chat function. When we have these meetings during the workday, I have to participate by phone and that’s less orderly.

When I see a final tally (which is required for the board’s roll-call votes), I’ll post it here.

Spending money to brainstorm membership ideas

This afternoon, the SPJ national board is scheduled to hold another virtual meeting (electronic/phone). The topic is membership.

SPJ National President Paul Fletcher has said it’s one of his top priorities to address SPJ’s declining membership. In that vein, he is proposing a retreat for a strategy session.

The retreat would be held in Scottsdale, Ariz., in January at the same time the SPJ Executive Committee meets.

The session would include Robyn Davis Sekula, the chairwoman of SPJ’s Membership Committee, and April Bethea, the chairwoman of SPJ’s Diversity Committee. A, SPJ member to be determined who does not belong to a chapter would also be included.

Two SPJ staff members — Communications Strategist Jennifer Royer and Membership Director Linda Hall — would join the session. SPJ staffers who typically attend the Executive Committee meeting would already be there.

The proposal also includes hiring a facilitator to run the meeting.

The total cost of the proposed strategy session is $8,600. That includes $4,450 for fees and expenses for the facilitator and $4,150 for travel, lodging and meals for the other five people mentioned above.

The board was told that the facilitator has experience leading other journalism organizations through similar strategy sessions, but does not have experience in association membership.

I agree with the idea of holding a session specifically to address membership. But I do not support spending money to have someone lead a meeting for us.

If you have any thoughts on this idea, post them here. I’ll write an update after the board makes a decision.

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