Spending money to brainstorm membership ideas

This afternoon, the SPJ national board is scheduled to hold another virtual meeting (electronic/phone). The topic is membership.

SPJ National President Paul Fletcher has said it’s one of his top priorities to address SPJ’s declining membership. In that vein, he is proposing a retreat for a strategy session.

The retreat would be held in Scottsdale, Ariz., in January at the same time the SPJ Executive Committee meets.

The session would include Robyn Davis Sekula, the chairwoman of SPJ’s Membership Committee, and April Bethea, the chairwoman of SPJ’s Diversity Committee. A, SPJ member to be determined who does not belong to a chapter would also be included.

Two SPJ staff members — Communications Strategist Jennifer Royer and Membership Director Linda Hall — would join the session. SPJ staffers who typically attend the Executive Committee meeting would already be there.

The proposal also includes hiring a facilitator to run the meeting.

The total cost of the proposed strategy session is $8,600. That includes $4,450 for fees and expenses for the facilitator and $4,150 for travel, lodging and meals for the other five people mentioned above.

The board was told that the facilitator has experience leading other journalism organizations through similar strategy sessions, but does not have experience in association membership.

I agree with the idea of holding a session specifically to address membership. But I do not support spending money to have someone lead a meeting for us.

If you have any thoughts on this idea, post them here. I’ll write an update after the board makes a decision.

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