SPJ Spring Conference – Revised Agenda

Friday, March 30, 2012
5:30 – 6:30 p.m.
VIP SPJ-Members Only Reception
Go Inside the Amanda Knox Case with Candace Dempsey, author of “Murder in Italy”
[Garfield Bookstore, Bistro (lobby level), 208 Garfield, Tacoma, WA]

6:30 – 8:00 p.m.
Opening Night Reception
Meet, Greet and Network with Student and Professional Journalists
[Garfield Bookstore, Commons (upper level), 208 Garfield, Tacoma, WA]

Saturday, March 31, 2012

8:00 – 8:30 a.m.
[PLU Campus, University Center, Lobby Level]
Continental Breakfast including fresh fruit, coffee and tea will be served.

8:30 – 11:00 a.m.
Résumé & Clip Critiques (pre-scheduled) – Schedule is available at the Registration Desk.
[The Mast Office, Lower Level]

8:30 – 9:55 a.m.
Super Session including Welcome & Occupy Panel
Welcome by Dana Neuts, SPJ and Cliff Rowe, PLU Occupy Panel:  John Ensslin, SPJ president; Josh Wolf (Occupy Oakland); Josh Trujillo (Occupy Seattle); Hannah Hoffman (Occupy Portland); moderated by Ian Marquand, SPJ, Montana Pro Chapter President. [Regency Room, Lobby Level]

10:00 – 10:55 a.m.  (Concurrent Sessions)
How to Build What’s Next for News:  Entrepreneurial Journalism
Author Mark Briggs will discuss the intersection of journalism and entrepreneurship. It’s about the new business models for news and the startups and new projects that are flourishing around us, giving us a preview of what’s next for news. [Regency, Lobby Level]

Getting Ready for the Real World
Journalist Pia Hallenberg discusses how to prepare for your first journalism job, sharing insights into what you need to know to survive and thrive in today’s journalism world. [UC133, Lower Level]

11:00 – 11:55 a.m.  (Concurrent Sessions)
Finding a Job in the 21st Century:  What You Need to Know
Lisa Voso of The Voso Impact discusses résumé formats, video interviews, online portfolios, face-to-face communication, interview techniques and more. [Regency, Lobby Level]

Free, Cheap & Cool:  Online Tools to Enhance Your Site
Andy Perdue, Tri-City Herald, shares cool tools to draw and retain visitors to your site. [UC133, Lower Level]

12:00 – 1:15 p.m.
Mark of Excellence Awards Luncheon
Emceed by PLU student Jack Sorensen, Josh Wolf will give the keynote address followed by the regional Mark of Excellence Awards presentations by Dana Neuts and John Ensslin. [Scandinavian Cultural Center, Lower Level]

1:30 – 2:25 p.m.  (Concurrent Sessions)
The Eyes Have It:  Using Nonverbal Communication in Journalism
Retired professor Nils Rosdahl, North Idaho College [Regency, Lobby Level]

Conflict Sensitive Reporting
In this panel discussion, we’ll discuss how to properly report stories while being sensitive to newsmakers, victims and readers and staying true to the SPJ Code of Ethics “do no harm.” Cliff Rowe, PLU; author Candace Dempsey; and Paula Horton, Tri-City Herald. Moderated by Clay Holtzman, SPJ Western Washington Pro Chapter President. [UC133, Lower Level]

2:30 – 3:25 p.m.  (Concurrent Sessions)
Successfully Negotiate the Roles between Business & Journalistic Roles in Small News Organizations
Cliff Rowe, PLU; Rebecca Lovell, GeekWire; Brent Champaco, Patch.com; and Jill Russell, Fisher Communications.
[Regency, Lobby Level]

What I Wish I’d Learned in J School
Video journalist Josh Wolf initiates a Q&A session to field students’ most frequently asked questions about transitioning from journalism school to working in the journalism industry. [UC133, Lower Level]

3:30 – 4:25 p.m.  (Concurrent Sessions)
Freelancing at Different Stages of Your Career
Freelancers Barbara Clements (PLU) and Breanne Coats (Business Examiner) and Laurie Williams, executive editor of the Tri-City Herald. Moderated by freelancer Dana Neuts. [Regency, Lobby Level]

Journalism Ethics in the 21st Century
Mark Morris, photo editor, Sacramento Bee [UC133, Lower Level]

4:30 – 5:25 p.m.  (Concurrent Sessions)
Branding Yourself as a Journalist
Pia Hallenberg of The Spokesman-Review will offer tips and ideas for using social media to brand yourself as a journalist. [Regency, Lobby Level]

Covering Health Care:  Untold Stories, Untapped Resources
Health care reporting doesn’t have to be limited to stories about new procedures or health insurance. Good stories await you within federal and state agencies – even the private sector – if you know where to look. Ian Marquand, Executive Director of the Montana Board of Medical Examiners and health reporter Sharon Salyer The (Everett Daily) Herald. [UC133, Lower Level]

5:30 – 6:00 p.m.
SPJ Regional Business Meeting – Region 10
Required attendance for representatives of SPJ pro chapters. Optional for all others. Facilitated by regional director Dana Neuts.
[Room 201, Lobby Level]



Defending the First Amendment and promoting open government are more crucial now than ever. Join SPJ's fight for the public’s right to know — either as an SPJ Supporter or a professional, student or retired journalist.


Twitter Facebook Google Plus RSS Instagram Pinterest Pinterest LinkedIn

© Society of Professional Journalists. All rights reserved. Legal

Society of Professional Journalists
Eugene S. Pulliam National Journalism Center, 3909 N. Meridian St., Indianapolis, IN 46208
317/927-8000 | Fax: 317/920-4789 | Contact SPJ Headquarters | Employment Opportunities | Advertise with SPJ