Archive for the ‘programming’ Category


June Board Call: Reg. 3 Conf. Sessions Discussed

Last Friday members of the SPJ board met via Skype to discuss sessions at the Region 3 SPJ conference scheduled for August in Orlando. Earlier in the week, Region 3 director and national SPJ board member Michael Koretzky asked the board to reconsider SPJ’s previous position on use of the national SPJ logo to promote AirPlay, a session at the conference dedicated to addressing concerns of ethics in gaming journalism. Previously, Koretzky had been asked to remove the national logo from the AirPlay site by SPJ’s executive director because this was not an event the national organization was endorsing.

The issue first came about in April during Ethics Week when we learned that a group of gamers, known as GamerGate, began using the #SPJEthicsWeek hashtag. SPJ leadership, including members of the Ethics Committee, and staff agreed to drop the hashtag and proceed with the week’s events. The week continued without incident, but we agreed to not further engage the gaming community and focus on other priorities instead.

Though national SPJ opted not to get involved, Koretzky felt it was important to address concerns of the gaming community by hosting a session called AirPlay at the summer conference where journalism ethics specifically related to gaming journalism could be addressed. As independent entities, SPJ chapters and regions operate autonomously from the national organization, and are free to put on their own events and programming. While SPJ did not want its national logo used in conjunction with the AirPlay session, it allowed the use of the national logo on the Region 3 conference site.

The purpose of last Friday’s call was to vote on use of the national logo on the AirPlay website. Following an overview of previous events, Koretzky explained his position and members of the board asked questions and held a discussion. At the beginning of the call, we had a quorum – enough board members to vote on the issue. However, during the call, a board member dropped off, leaving us without a quorum so we were only able to take an informal call. During the poll, only one board member endorsed use of the national logo on the AirPlay website. All others, including Koretzky, voted against it. Despite the poll results, the board commended Koretzky for taking a risk and being willing to address a potentially controversial issue.

In addition to discussing the AirPlay session, we discussed a drone journalism session also to be held during the summer conference. The program will mirror similar programs held by other chapters and regions.

After a 50-minute call, the SPJ board adjourned.

 

Highlights thru Oct. 1

branding ironThe highlight of last week was, without a doubt, my trip to the Fort Worth to meet with members of the Fort Worth Pro SPJ chapter. They graciously hosted a “meet the president” event where they presented me with my very own branding iron and gave me the opportunity to update them on what’s new in SPJ along with my goals for the year. I also got the chance to visit with Carol Cole-Frowe, one of my favorite freelancers, and Eddye Gallagher, our region 8 director. Eddye and her husband Ed showed us around Fort Worth, including a number of historic sites.

But that was just a small portion of what SPJ accomplished last week. Here are a few other highlights:

Ethics: Posters and bookmarks of the new Ethics Code are ready to download. Hard copies will be back from the printer this week. In addition, members of the Ethics Committee have been doing media interviews, scheduling speaking engagements and preparing the supplemental documents that will sit “behind” the Code on SPJ.org to help explain and clarify some of the Code’s content.

Jennifer Royer, SPJ’s communications strategist, shared her communications plan with the national board to explain how SPJ will communicate the new Code to students, journalists, educators and the public. I did a media interview today with a student from American Journalism Review and will be speaking at Green River Community College on Oct. 4 to discuss the revised Code.

Communities: Carlos Restrepo of the International Journalism Community reached out to new members to ask for their ideas and goals. SPJ Digital held its first Google hangout with its leadership team to plan for the months ahead. SPJ Freelance continues to reach out to potential members. Gen J further explored the idea and benefits to becoming a community.

Journalism Advocacy: SPJ signed onto a letter to the U.S. Forest Service written by the NPPA to protest the need for permits in certain situations where newsgathering and photography may be done in the nation’s wilderness areas. Though the U.S. Forest Service has backed off on some of the original permitting provisions, the new language is vague, putting press freedom in danger. {SPJ.org will post a copy of the letter soon.}

Education: Members of SPJ staff and immediate past president Dave Cuillier attended ONA in Chicago last week to discuss partnerships and funding opportunities and to scout for programming ideas and speakers for future SPJ programming.

Member Engagement: Tuesday Taylor Carlier conducted a Twitter chat with the hashtag #youngjournojobs. She’s preparing a Storify of the event, so stay tuned for that on SPJ.org. Also, Tara Puckey is working with a group of SPJ members in Nebraska who don’t have a chapter. The group will host the region’s spring conference.

Diversity: A member of NAHJ staff reached out to me to see how he could help SPJ expand its base of diverse journalists. I will follow-up to see what types of partnerships we can forge with groups like NAHJ, NAJA, NABJ, NLGJA and others.

I’m sure I’ve missed some highlights. If I did, please email me or post in the comments section. Thanks for your support of SPJ!

~ Dana Neuts, President

Looking back on “20 SPJ ideas” two years later

Two years ago while running for SPJ secretary-treasurer, I proposed an ambitious program called “20 ideas in 20 days.”

It represented my thinking back in 2010 on ways in which we could move SPJ forward.

I was careful to describe them as ideas rather than pledges or promises or a platform, because I know from experience that my ideas don’t always work.

I do believe, however, that it’s important to try and find ways to further the core missions of SPJ.

Recently Andy Schotz invited me to respond to his campaign post in which he listed 10 of the ideas I circulated two years ago in an abbreviated list.

First off, I’m honored that Andy took the time to remember and keep that document.

And I was curious to see how my ideas fared two years later now that I am approaching the end of my term as president.

So, here is a rather long post that recalls those 20 ideas, plus my evaluation on whether they worked.

1.    Quarterly board meetings. Two in person. Two by phone. More democracy, not less. We often end up doing telephone conferences calls during the year anyway, so why not do two that we could schedule in advance. True a conference call with the full board can be awkward at times, however, there are web conference programs available now that could make these sessions more efficient and interactive.

This definitely worked. We held five board meetings this year, two in person, two by conference call and then our first ever virtual board meeting. As a result, the board had a lot more input. Plus our in-person meetings were not as packed with what I call housekeeping matters, leaving us time to talk about larger policy issues.

2.    Use travelling programs such as Tom Hallman’s Narrative Writing Workshops as kindling for starting or reviving chapters. Schedule them in such a way as to help provide the spark to beef up or revive local chapters.  I realize this program is not aimed at membership recruitment. However, there’s nothing that prevents a local chapter from using the event as a catalyst for membership building. In New Mexico, the group that attended Tom’s workshop eventually formed half of the interim board of the newly revived chapter.

This idea worked well in New Mexico, where Tom’s appearance helped us revive the pro chapter. But it was difficult to replicate on the national level.  The funding for programs like Tom’s were not earmarked for membership development.

3.    National speakers’ office. Use the bulk power of SPJ to connect chapters with authors on tour, film previews, ect. If we do this with some regularity, eventually the speakers will come to us looking for venues and trying to connect with local chapters

This idea proved impractical. During the recession, many publishers cut back dramatically on author tours, making this practice harder to tap into

4.    Encourage chapters to use regional conferences as a way to draw in new members by pegging the price of the conference to one year’s membership. This year in Region 9, we made the price of conference registration $99 for non-member pros and $62 for non-member students. As a result, we ended with 47 new members in a single day. That represented an 8 percent increase in the region’s membership numbers. At this point in our history, after losing nearly 2,000 members nationwide, it seems to me wiser for chapters to be member-rich than dollar-rich.

While this idea worked very well in Region 9, it met with resistance elsewhere as many regions preferred, quite reasonably, to focus on posting a profit from their conference rather than gaining additional members.

5.    Shared use of iContact, Constant Contact or a similar bulk e-mail service so that chapters can communicate better. These programs are capable of allowing any chapter to produce crisp, graphically interesting e-mails that will help their message stand out from ordinary text e-mails.

This idea proved impractical.

6.    Fall and Spring membership drives with discounts and premiums. Let’s take a page from the perennially successful campaigns of public television and radio by concentrating our recruitment efforts to a 10-day period twice each year in which we offered premiums such as an SPJ mug or ball cap as a reward for joining during that time frame.

We were able to launch a membership drive this fall, but held it over the span of a month without the gimmicks of premiums.

7.    Set aside a room at the national convention to serve as “Studio SPJ,”a place where members could be asked to tape one-minute interviews stating why they joined and what SPJ means to them. Then post these videos on the website on a rotating basis.

This idea fell by the wayside, but I’d like to reserve the chance to try it at our 2013 convention in Anaheim.

8.    Present an annual award at the national conference for the fastest growing chapters, both pro and student. Honor both those chapters with the highest percentage increase (typically small to medium chapters) and the greatest numerical gain in members (typically the larger chapters.)

This idea also fell by the wayside, although I still believe it has merit.

9.    Appoint a programming czar to help chapters stage programs. Have that person create a programming committee with a representative in each region. This is a crucial step in growing membership since active quality programming goes hand in hand with membership recruitment and retention.

This idea is still a work in progress. I tried doing it through a 12-member committee last year, but that proved unwieldy and ineffective. This year, I’ve volunteered to serve in this national role and incoming President Sonny Albarado has given me the permission to do so. I’ll be working with SPJ staffer Tara Puckey to help bring programming to local chapters.

10.  Task the programming chair to attend the annual BookExpo America in New York City in late May. This event – which draws 500 authors and previews 1,500 books due out in the fall – would be a perfect opportunity for an SPJ representative to make contact with publishers and help line up author events with chapters nationwide.

Also in progress. I hope to attend the Expo this spring.

11.  Line up a journalism-themed movie premiere as SDX or LDF fundraiser. Over the last few years, there have been several popular feature films about journalists: George Clooney’s Murrow-biopic “Good Night and Good Luck” or Angelina Jolie’s “A Mighty Heart” about Daniel and Marianne Pearl. The next time such a movie comes down the pike, let’s approach the film makers about staging a benefit premiere in a city of their choice.

This idea failed, but not for lack of trying. I tried to convince the makers of “The Bang Bang Club,” a film on photojournalists covering the fall of apartheid in South Africa. But we couldn’t reach an agreement. I haven’t given up on this idea either and will keep an eye out for any new journalism movies.

12. Do an online auction in advance of the convention to raise money for LDF. Not only would enable people not attending the convention to bid on items, it would build interest in the live auction and help us increase the proceeds.

This proved impractical, however, I would still like to explore putting up some LDF items up for auction during the year via e-Bay.

13.  Volunteers are the glue that holds SPJ together. Honor their service with a monthly volunteer of the month program. Ask each regional director to nominate one person from their region and highlight that person’s accomplishments.

This idea worked quite well. We not only honored 12 volunteers across the county, two of them went on to win the Howard Dubin award for outstanding SPJ member.

14. Explore finding a service that would enable all regions and local chapters to convert their journalism contests to an online entry system. Currently, regions and chapters are being approached individually by such vendors. By aggregating our buying power, we could get a much more advantageous deal.

This idea morphed into marketing SPJ’s own awards platform, which we were able to sell to a few chapters and journalism organizations. This is still a work in progress.

15. Create An SPJ listening tour. One way for national SPJ leaders to get a feel for the issues affecting the organization is to listen in – when invited – to an occasional chapter board meeting that are conducted by telephone conference call. Just to listen, not to meddle or talk.

This idea worked although I modified it a little bit. I hosted a series of virtual town hall meetings with 11 of our 12 regions and hope to do one final session later this month. While none of these drew large audiences, each once sparked worthwhile conversations that I found quite useful.

16. Candidate’s forum. Instead of forcing national board candidates to dash to 12 regional meetings in an hour at the convention, why not hold a candidate’s forum earlier in the day where people can ask questions of the candidates in a town hall-like forum.

This idea was rendered somewhat moot by the adoption of the one-member, one-vote system this year. However, I was able to do a version of these forums during the above mentioned town hall meetings.

17.  Vox Pop. Use the Democracy function on our WordPress blog software to put an occasional question to the membership. While this method is hardly scientific, it would give SPJ’s leadership a quick take on what members think and show a willingness to listen to the membership.

This idea worked very well. I included polls at the end of several columns I posted on the Freedom of the Prez blog.

18.  Survey new members on what led them to join. In recent years, we’ve done some careful research on why people drop out of SPJ and who they are. But we’ve not devoted as much attention to where our new members are coming from. What specific things convinced them to join. The more we know about this the better we’ll get at recruitment.

This idea worked. I did my own email survey of new members who joined SPJ this spring. The results made it clear that we enjoyed a spike of new members who joined to get the member rate in our Mark of Excellence journalism contest.

19. Sponsor international journalists. Every Spring, the Alfred Friendly Press Fellowship places about 10-12 young journalists from countries with an emerging free press into newsrooms across the United States. What if we made a concerted effort to invite these folks to be our guests at various regional conferences? Many of them practice journalist at considerable more peril than we do. They would learn a lot about SPJ and perhaps make excellent speakers.

This idea worked, albeit in a limited manner. Two international journalists attended a regional conference in San Diego and had a great experience. A decrease in funding with the Friendly Fellowship program made it difficult to arrange more of these opportunities.

20. Hold a half-day summit during the Spring board meeting to help draft a national membership recruitment and retention strategy. Task the membership committee to come up with several proposals to that end and then try to do what we can on the national level to see that those suggestions are carried out.This idea proved impractical. I relied instead on our membership committee to vet and develop strategies for growing the membership.

So by my count, that adds up to

8 ideas that worked, in full or part.

8 ideas that failed or proved impractical.

4 ideas that are still a work in progress.

In baseball, going 8 for 20 would be considered a good stretch.

But I’m actually just as interested in the ideas that failed. Frequently those failures lead to other more successful approaches that we would not have reached if we hadn’t at least tried.

After seeing ‘Will Write For Food’ program, hope for the future of journalism

The newsroom was a pair of converted motel rooms stitched together into a space about the size of a double wide trailer.

The reporters were 23 college journalists who came from universities in Arizona, Georgia, Indiana, Tennessee, New York, Oklahoma, Connecticut and Florida.

Unlike many of their peers who spent Labor Day at a beach or a barbecue, these young journalists spent an intense and often chaotic 36 hours reporting, writing and editing an edition of The Homeless Voice, a monthly newspaper published by the COSAC Shelter in Hollywood, Fla.

They were all there as part of the 4th Annual “Will Write For Food” program, which is co-sponsored by the South Florida chapter of SPJ, a very creative effort that is the brainchild of Region 3 Director Michael Koretzky.

I joined the effort this year as an adviser and to learn about the program. What I witnessed was downright inspirational.

If any of you harbor doubts about the future of journalism, you ought to pay attention to these young journalists and what they were able to accomplish in one crazy, frenetic and sometimes improvisational weekend.

The spirit of the venture can be summed up by an off-handed remark I overheard one student telling another.

“I really like putting myself in awkward situations,” she said.

To me, that quip sums up the place where journalism lives. We do some of our best working through awkward situations.

The participants did so with a great amount of enthusiasm and bravado.

Take Chris Whitten, for example. Whitten is a University of Memphis senior and student editor who at one brief point in his life was homeless.

Most people would want to run as far away as they could from that experience. Whitten decided to go in the opposite direction.

He was determined to spend a night as a homeless person on the streets of Fort Lauderdale. So wearing a set of baggy clothes provided by the shelter, Whitten spent the night reporting the story from first-hand experience.

We all held our breath hoping he wouldn’t get arrested by police enforcing the city’s loitering ordinance. But instead he came back with this remarkable story about a spontaneous act of generosity by a homeless man.

The sheer range of stories these students came up with on the fly was breathtaking.

-One did a story about how violence against the homeless often is a way of life for shelter residents.

-Another wrote an interesting story about how time seems to pass more slowly for shelter residents.

-A photojournalism student gave five disposable cameras to shelter residents to photograph their world and help her write the captions.

-One student asked for a black light so he could see what the shelter floor’s looked like. This led to a somewhat gruesome but interesting story on what it takes to keep a shelter clean.

-And another did a hilarious story mimicking the unusual work-out routine and smoking habits of the shelter director.

Click here to find these stories, photographs and videos on a website that the students created.

Koretzky presides over this gathering with his signature snarky sense of humor and attention to detail.

For example, when one student said she wanted to create a new website for the “Voice” in just 36 hours, Koretzky challenged her by saying it couldn’t be done. She had it up and running within an hour.

Once it was up, Koretzky noticed one of the designers had created a masthead that read, “The Homless Voice.”

“Are you kidding me?” he asked. “You’re killing me!” he said.

“Looks good though,” he added.

Under the watchful gaze of two police officers, shelter staff and several advisors, a few of the students tagged along as shelter employees went out at night on their outreach tour, trying to coax people living on the street into coming into the shelter.

We travelled in a van, two unmarked police cars, an old ambulance and an old black and white police car that the shelter now owns.

For the students, it was an eye-opening experience talking one-to-one with people living under a highway bridge or in a tent in the woods.

There were several discussions on ethics, source credibility, anonymity, reporting technique and story writing. It was akin to a graduate seminar on real-world reporting done in real time.

By 3 a.m. Labor Day morning, I decided to call it a night, but not before telling the students (some of whom were still editing stories and working on the website) how proud I was of them and their efforts.

They give me great hope about the future of our profession.

Do yourself a favor: come to Fort Lauderdale

I’ve been a journalist for 34 years, and the learning curve in the past five years has been just as steep as it was for the first five.

I’ve learned to tweet, blog and use social media to advance my writing and reporting.

I’ve learned how to shoot and edit video. I even spent some time in film school learning about visual grammar and how to tell a story in a minute or two.

I’ve produced my own Internet radio news program. I’ve covered raging floods with my trusty iPad. And I still take notes the old-fashioned way, with pen and notepad.

None of this is remotely a complaint. Learning how to tell old familiar stories in completely new ways has been one of the pure joys of being a reporter in recent years.

I look at the world differently now. While on assignment, I think to myself: I can live-blog this, shoot some raw video, write my story on a park bench and tweet breaking news. It’s terrific fun, and somehow I still get paid for it.

One very tangible reason I still have this job (aside from my sheer incompetence at almost everything else) is the fact that I’ve managed to stay somewhat current with all these changes thanks in no small part to SPJ.

Most newsrooms have had to cut back if not eliminate their budgets for training and continuing education. If you want to take a couple of days off now to attend a seminar or a conference, chances are they will be on your own dime and time.

That’s why I think SPJ is such a solid investment in myself. For $75 a year, I’ve been able to access a ton of training and tools that have enabled me to be a better reporter.

I think back to all those spring conferences I’ve attended in Salt Lake City, Denver, Fort Collins, Colo., Long Island, N.Y., and Tacoma, Wash. There wasn’t one where I didn’t come back to the newsroom the following Monday and start applying something I had learned.

The pace of learning accelerates even more when I think of what I learned at our national conventions in Chicago, Washington, D.C., Atlanta, Las Vegas and New Orleans.

That’s one reason I’m so looking forward to this year’s convention, Sept 20 to 22 at the Harbor Beach Resort in Fort Lauderdale. It’ll be our second year teaming with the Radio Television Digital News Association to present the conference we call Excellence in Journalism. (Information and registration are atexcellenceinjournalism.org.)

First, there’s the hotel itself. It is so unlike any of the earlier convention venues we’ve been to in recent years. You walk out the back door and you’re a short walk from the ocean.

The white-sand beach has sections roped off for a tortoise nesting area. I’m told on a moon-lit night you can go down to the water’s edge and see these magnificent creatures in their natural habitat.

If I were not slated to be at a national board meeting, I would definitely take the hovercraft tour of the Everglades. And I plan a return visit to an outrageously retro Polynesian tiki bar that dates back to the 1950s. (Think “Mad Men” with flame dancers and umbrella drinks.)

But I digress. There’s also some excellent learning opportunities and great speakers.

One of our keynote speakers is Sree Sreenivasan, a Columbia University journalism professor who I heard talk earlier this year at an SPJ event in New York City. He is an expert on using social media to enhance your journalism skills. An hour with him will definitely raise your reporting game.

And not everything is high tech. Another speaker is Rick Bragg, a Pulitzer-winning New York Times reporter and best-selling author. In my book, Rick is one of the best storytellers of our generation. And trust me, even in a digital age, stories still matter. I think they matter more.

Our partnership with RTDNA has made our conventions even more useful. As all forms of media have converged in recent years, people on all sides of our profession have skills that are useful to share.

For example, one breakout session I’m hoping to catch is “Unleash Your Inner Broadcaster,” presented by the Public Radio News Directors. This is a program we would never have been able to assemble without our friends from RTDNA.

Oh, and one of my personal journalism heroes, longtime public radio host Bob Edwards, will be speaking. He’ll also receive our Fellows of the Society award, one of our highest honors. I can’t wait.

This convention also will mark the end of my year as president. This job has been a joy, and I intend to work it hard right up to the last day.

But one thing I’ll enjoy when I turn the presidency over to the very able Sonny Albarado is this: When the 2013 convention in Anaheim rolls around, I expect there will be a lot more time to soak up the learning there.

But you won’t have to wait that long. Stop reading and register today while you can still get the early bird rate (ends Aug. 28). After all, aren’t you and your career worth the investment?

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