Archive for the ‘Executive Committee’ Category

A membership strategy plan in the works

The Society of Professional Journalists will begin working on a membership strategy plan at the SPJ Executive Committee meeting next month in Arizona.

But you can play a part and help us now – look for a short survey in your email in the next day or so from SPJ, asking your thoughts and opinions about your membership. (Update: The survey was emailed to members on 12/18/15. Here is the link).

The survey comes from Tim Daniel, a facilitator we will be using in the strategy development process. The SPJ board approved retaining Tim and holding a session with SPJ leaders and members in Scottsdale in January.

Tim most recently worked with RTDNA on their strategic planning; NAB is a past client of his, as are a number of media-related businesses and groups.

The strategy session will involve the members of the Executive Committee (me, Lynn Walsh, Rebecca Baker, Dana Neuts, Sue Kopen-Katcef, Joe Radske and Bill McCloskey), along with Robyn Sekula, chair of the Membership Committee, and April Bethea, chair of the Diversity Committee. We also invited two people from next door in California, Monica Dattage, who is one of this year’s student reps on the board, and Sam Stewart, an SPJ Diversity Fellow.

Two other leaders who live in Arizona will be there – Robert Leger, president of the Sigma Delta Chi Foundation board, and SPJ Past-President Dave Cuillier. Several members of the SPJ professional staff from HQ also will attend (Joe Skeel, Chris Vachon, Jennifer Royer, Tara Puckey and Linda Hall).

This society has not looked at the question of membership systematically and strategically in at least 10 years, so this process is long overdue. We hope to develop a comprehensive approach to share with the full board at its meeting in April as we work toward an action plan. We’ll be reporting the results of the strategy session after its conclusion.

In the meantime, efforts have been under way to bring back former SPJ members. I asked Robyn and her committee to take a look at membership marketing as I took office. She and Tara have been busy – they developed a series of four different email messages/letters, segmented by demographics. Last week, they reached out to more than 8,000 past members, asking them to renew their ties to SPJ. Robyn reports that the initial response has been good – we’ll report more as we get more results.

So, again, please take the time to fill out the short survey and help us do all we can to work on this vital issue! Thank you.

Executive Committee Meeting Highlights

This week SPJ’s Executive Committee met in Washington, D.C. for its semiannual meeting on Sat., June 27. Here are highlights:

  • The Executive Committee approved minutes from its January 31 meeting in Orlando.
  • I gave updates to the president’s report. Board member Mike Reilley has agreed to lead a group of volunteers to provide staff with guidance for delegate training materials. I am working with the International Community to help with the leadership transition. Also, I met with Sonya Ross of the Associated Press on Friday. We discussed a number of possible partnerships on additional diversity initiatives.
  • SDX President Robert Leger provided us with an update on foundation business.
  • The Executive Committee approved the investment policy for the advocacy fund.
  • President-elect Paul Fletcher gave an update on the non-affiliated member representation task force. The group has had several calls. The next step is to send a survey to SPJ members who are not affiliated with a chapter.
  • Secretary-treasurer Lynn Walsh gave an update on a supporting membership program which would give non-members an opportunity to support SPJ’s mission. She has created a work group who has met by phone once already. She asked us to submit questions on what we’d want to know about such a program if we decide to create this support tier.
  • The Executive Committee approved a policy regarding the hiring and firing of the executive director. The policy will help protect SDX’s interests because the executive director will oversee more of the SDX operations with the shift in education and programming responsibilities from SPJ to SDX.
  • Membership strategist Tara Puckey provided a technology update. She and Billy O’Keefe went to Chicago last week for training. The behind-the-scenes work is still taking place, so changes won’t be outwardly noticeable for a while.
  • Executive Director Joe Skeel gave us an update on strategic partnership updates and how these partnerships impact staff. He gets regular inquiries and requests for proposals on SPJ’s administrative and “back office” support services. Joe also provided us with an update on EIJ18 and possible conference sites. One possible site in Baltimore is already booked for the time period we are considering, but it has offered us a proposal for EIJ19.
  • The Executive Committee entered executive session to select this year’s award winners in the following categories: D. L. Eshelman Outstanding Campus Adviser, Distinguished Teaching, Ethics, Historic Site, Howard S. Dubin Outstanding Pro Members, Julie Galvan Outstanding Graduate, Regional Director of the Year, Sunshine Awards, and the Wells Memorial Key.

If you have any questions about the meeting, please let me know. For copies of reports, meeting materials and a replay of the meeting’s live stream, click here.


SPJ Board Meeting Recap

The SPJ spring board meeting was this past Sat., April 18 in Indianapolis. Each meeting is streamed live, but in case you missed it or don’t want to sit through the 6+ hour recording, here are the highlights:

  • The board approved the Fiscal Year 2016 budget. To executive director Joe Skeel’s credit, SPJ has a sizable surplus. We are operating in the black and expect to continue to do so with sufficient reserves set aside for a rainy day and to spend on worthy projects.
  • The slate of candidates for the next SPJ board cycle was announced. New candidates have until about a week before EIJ15 to announce their candidacy. So far, there are only two contested elections (secretary-treasurer and at-large director). Interested candidates should contact Sonny Albarado, past president of SPJ and this year’s nominations chair, or click here for more info.
  • We are seeking nominations to replace regional director Tony Hernandez (Region 12). He moved out of the region, and we are looking for a replacement, effective June 1. We also thanked Tony for his service to SPJ.
  • SDX President Robert Leger gave an update on the SDX Foundation, including the transition of moving programming responsibilities and funding from SPJ back to SDX.
  • The Ethics Committee, led by Andrew Seaman, is beginning the posting of additional materials to supplement the revised SPJ Code of Ethics that was approved by the delegates at EIJ14. In addition, the Code has been translated into five languages (French, Spanish, German, Chinese and Arabic). Those versions are being proofread and, once approved, they’ll be posted to
  • The board discussed how to handle the proposed Marriage & Conscience Act now in committee in Louisiana. The board will send a letter to the Louisiana legislature citing its concern about the bill which addresses religious and moral beliefs, unlike other religious freedom legislation being considered in other states. Our hope is that the bill will be defeated. If not, SPJ will have to reconsider hosting its 2016 spring board meeting, and SPJ and its partner RTDNA will have to discuss the implications for EIJ16, both scheduled for New Orleans next year. President-elect Paul Fletcher and secretary-treasurer Lynn Walsh will work on the letter to the legislature and share it with the board for input by the end of this month. We will also share it with RTDNA, and they will vote on whether or not they wish to sign the letter as well.
  • The SPJ board gave staff the go-ahead to expand its criteria for the selection of convention cities.
  • I announced two new diversity initiatives: (1) Adding members of other journalism organizations (e.g., AAJA, NAJA, NLGJA, NABJ, NAHJ, etc.) to the Diversity Committee, led by April Bethea, as a pilot project. If this is successful, we hope to expand this to include members of these organizations on other committees to help expand the diversity within our organization. (2) Creating a partnership between the Diversity Committee and Membership Committee to develop diversity-related resources for our members. We’ll first create a list of programming ideas, gathering successful program information from SPJ chapters and regions. We’ll expand to include other resources such as how to identify local chapters of other organizations that we could partner with, and link to other diversity-related resources, such as the NLGJA style guide and the diversity style guide project that is supported by the SDX Foundation.
  • I announced the Membership Committee’s upcoming promotion, #spj4all, a one-day campaign to reiterate our organization’s acceptance of journalists from all backgrounds. The committee, led by Robyn Sekula, will share details soon.
  • Four new chapters were added to SPJ ranks.
  • Secretary-treasurer Lynn Walsh announced SPJ’s new career center, a dramatically improved version of our job bank which includes links to additional resources.
  • At the request of FOI chair and immediate past president Dave Cuillier, the SPJ board approved a $30,000 transfer from our fiscal year end reserves to the Advocacy Fund. The board discussed how money would be spent and what the approval process might be.
  • Regional director Tom Johnson received the board’s endorsement of his “It’s the People’s Data” project.
  • At-large director Bill McCloskey presented a new SPJ Convention Voting Transparency Policy, developed by the By-laws Committee. The policy was approved.
  • Jennifer Royer, communications strategist, and I discussed the proposed guidelines for handling the deaths of prominent journalists and international matters. Each will be handled on a case-by-case basis, and will rely on good judgment.
  • In Becky Tallent’s absence, an update about the release of the Journalism Education Committee’s new book, “Still Captive? History, Law and the Teaching of High School Journalism,” was shared in the board packet and via email.
  • President-elect Paul Fletcher informed the board that 41% of our membership is not affiliated with a chapter, meaning they are not represented by delegates at convention. At my request, Paul has formed a task force to explore the ramifications of this problem and to make recommendations for correcting it.
  • The SPJ board accepted the Executive Committee’s recommendations for 9 of the 10 overall SPJ awards, as outlined in the board packet. Changes will be effective in 2016.
  • The SPJ board discussed the selection of future Wells Key winners. The Executive Committee recommended that the selection group be expanded from the SPJ officers to the full Executive Committee. This recommendation was approved with two amendments – providing the full board with a list of nominees for the current year and the previous nine years (info. to be kept confidential and not shared outside the board), and after the Wells Key is awarded, the Executive Committee will explain to the board why that candidate was selected. These changes will also be effective 2016.
  • We took a photo of the full board for historical purposes and to kick off the #spj4all campaign. #spjlove

The board meeting was packed full of agenda items, and we had good, thoughtful, respectful discussion and debate about these topics and others. In addition, I thanked the board, volunteers and staff for their hard work and continued commitment to SPJ. We’ve accomplished a lot in the seven months I’ve been president, but there is much more to do.

If you have any questions about the meeting, or you’d like to volunteer, I welcome your comments and ideas. You can reach me via email at

Thank you,

Dana Neuts
SPJ President


Executive Committee Mtg. Summary, Jan. 31


Photo by Jack Pagano

On Sat., Jan. 31, SPJ’s Executive Committee met in Orlando, Florida, the site of the 2015 Excellence in Journalism Conference, co-hosted by SPJ, RTDNA and NAHJ.

The executive committee includes president Dana Neuts, immediate past president Dave Cuillier, president-elect Paul Fletcher, secretary-treasurer Lynn Walsh, vice-president ofcampus affairs Sue Kopen Katcef and at-large members Bill McCloskey and Joe Radske. If you missed the live stream, here are highlights from the day-long meeting:

SDX grant requests: Three grant requests were submitted for the executive committee’s review. We voted to approve the requests, which will now go to the SDX grants committee and then to the full SDX board for a vote in April.

International statements: We will handle international journalism incidents on a case-by-case basis.

Online Legal Defense Fund (LDF) auction: The executive committee directed executive director Joe Skeel to explore the possibility of adding an online auction component to our annual silent and live LDF fundraisers. Skeel will report to the full board in April.

Job bank recommendations: The executive committee directed Joe Skeel to contact our job banks vendor to discuss supplementing our current offerings.

Awards and honors: The executive committee discussed recommendations submitted by Lynn Walsh, Sue Kopen Katcef and Andy Schotz for changes to our current awards nomination and selection processes. Some recommendations were accepted; some were not. All recommendations will be submitted to the full board in April for a vote. Any approved changes will be effective for the 2016 awards season. Of note was the discussion of the Wells Key award. The executive committee will recommend to the full board that the entire executive committee select the winner, rather than just the officers.

Membership representation: Paul Fletcher reported that 41 percent of SPJ’s members are not affiliated with a chapter, meaning they do not have delegate representation at convention. I appointed a task force to be chaired by Fletcher to do additional research and to prepare a report for the April board meeting.

Delegate update: Bill McCloskey will work with others to discuss delegate votes at convention and make recommendations to the board at its April meeting for any improvements or changes that should be made.

Tech upgrade: HQ staff is working on data clean-up to prepare for the tech upgrade which will begin after the awards entry season concludes.

Strategic communications update: I gave a report on our progress since hiring Jennifer Royer as our communications strategist last August. We have been able to improve our communications, develop processes and procedures, and become more proactive planning events like Sunshine Week and Ethics Week.

Fellow of the Society: We adjourned to executive session to discuss nominees for the Fellow of the Society award. We will take two more weeks to consider nominees before making a decision.

Joint SPJ & RTDNA meeting: RTDNA chair Amy Tardif and I held a joint meeting of the organizations’ executive meetings to discuss diversity, EIJ programming, partnership opportunities, etc.

For board meeting materials and a link to the meeting video, visit Please contact me if you have any questions. Thank you.

~ Dana Neuts, SPJ President




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