The World is Watching This Election Day, Report Ethically and Responsibly

"I Voted"

It’s almost here, Election Day 2016.

It seems like journalists and news organizations have been covering this race for years. That’s probably because some have. The length, combined with the twists and turns throughout, have made this is a long and tiresome race to cover as a journalist.

Maybe, like me, you have found yourself getting very cynical about the whole process. Maybe you have found yourself becoming less and less interested in the local issues on your ballot.

Well, let’s all snap out of it.

Last week, while speaking to a group of Society of Professional Journalists members at San Diego State University, I was reminded that covering an election, an event at the core of our democracy, is special. The students, covering their first U.S. Presidential election, were excited, eagerly sharing with me their plans for election night, November 8.

After my conversation with them I was a little annoyed with myself for not feeling the same way. I was also reminded how important our, journalists, coverage of this and every election is for the public, our future and our democracy.

So, yes, some of us have been following candidates across the country, working countless hours, for more than a year. Yes, some of us have been treated poorly and disrespectfully while just trying to do our jobs. And yes, we all have been told the “media” is biased and is rigging the election.

But, despite all of this, our work, our information, our actions, are helping the public make informed decisions about the future of our country. For that we should all be proud.

So, this is a reminder, to stand tall and continue to serve this country like journalists know best: ethically, responsibly, accurately and fairly.

The world is truly watching, let’s show them what professional journalists can do. And if you have not heard it yet: Thank you.

For tips on how to cover the election responsibly, click here and also review the SPJ Code of Ethics.

Lynn Walsh is the National President for the Society of Professional Journalists. In her day job she leads the NBC 7 Investigates team in San Diego, California. She loves holding the powerful accountable and spends more time than she would like fighting for public information. Connect with her on Twitter, @LWalsh. 


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