A membership strategy plan in the works

The Society of Professional Journalists will begin working on a membership strategy plan at the SPJ Executive Committee meeting next month in Arizona.

But you can play a part and help us now – look for a short survey in your email in the next day or so from SPJ, asking your thoughts and opinions about your membership. (Update: The survey was emailed to members on 12/18/15. Here is the link).

The survey comes from Tim Daniel, a facilitator we will be using in the strategy development process. The SPJ board approved retaining Tim and holding a session with SPJ leaders and members in Scottsdale in January.

Tim most recently worked with RTDNA on their strategic planning; NAB is a past client of his, as are a number of media-related businesses and groups.

The strategy session will involve the members of the Executive Committee (me, Lynn Walsh, Rebecca Baker, Dana Neuts, Sue Kopen-Katcef, Joe Radske and Bill McCloskey), along with Robyn Sekula, chair of the Membership Committee, and April Bethea, chair of the Diversity Committee. We also invited two people from next door in California, Monica Dattage, who is one of this year’s student reps on the board, and Sam Stewart, an SPJ Diversity Fellow.

Two other leaders who live in Arizona will be there – Robert Leger, president of the Sigma Delta Chi Foundation board, and SPJ Past-President Dave Cuillier. Several members of the SPJ professional staff from HQ also will attend (Joe Skeel, Chris Vachon, Jennifer Royer, Tara Puckey and Linda Hall).

This society has not looked at the question of membership systematically and strategically in at least 10 years, so this process is long overdue. We hope to develop a comprehensive approach to share with the full board at its meeting in April as we work toward an action plan. We’ll be reporting the results of the strategy session after its conclusion.

In the meantime, efforts have been under way to bring back former SPJ members. I asked Robyn and her committee to take a look at membership marketing as I took office. She and Tara have been busy – they developed a series of four different email messages/letters, segmented by demographics. Last week, they reached out to more than 8,000 past members, asking them to renew their ties to SPJ. Robyn reports that the initial response has been good – we’ll report more as we get more results.

So, again, please take the time to fill out the short survey and help us do all we can to work on this vital issue! Thank you.


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