#SPJ4all: a recap

Robyn Sekula InstagramSo, that went well!

As it turns out, members have shown you’re passionate about promoting diversity and encouraging all journalists, no matter their race, ethnicity, gender, sexual orientation or anything else, to join us as a member of SPJ. You posted, you encouraged, and you enthusiastically supported and endorsed our idea for a one-day hashtag campaign called #SPJ4all. This was a joint project by the Membership and Diversity Committees, with help and support from SPJ President Dana Neuts and many others.

In case you missed it, we asked our members to post a photo of themselves (a selfie) with the hashtag #SPJ4all – and that’s it. Some posted photos from past Excellence in Journalism conferences, from their local chapters, from their newsrooms – lots of amazing photos. Some took the opportunity to raise awareness. It was amazing and wonderful to see the many faces of our members parading by on my timeline as I checked Twitter and Facebook throughout the day.

If you’d like a recap, SPJ headquarters staff prepared a well-curated Storify on it. You can view that here. Also, Alex Veneeman wrote a piece about it on the Net Worked blog, and Andrew Seaman wrote about it on Code Words, the blog of the SPJ Ethics Committee.

THANK YOU to every single person who posted about it.

A few stats on how we did:

Sospj4all hashtracking graphic2 far as I can tell, 64 people posted a photo publicly on Facebook, Twitter or Instagram and used the hashtag #SPJ4all. This only counts the group board photo that was taken in April once, although it was posted and used a number of times throughout the day (thanks to everyone who posted it).

In total, the hashtag was used 576 times on Twitter, almost entirely on Wednesday. 161 of those were original tweets, and another 393 were re-tweets. Another 22 were message tweets, which are defined as tweets that begin with the @ symbol. Our messages had nearly 1.6 million timeline deliveries (doesn’t mean it was read, just that it was on a timeline at some point). I gathered all of this from hashtracking.com – and how do I know about this site? I learned about it at Excellence in Journalism in a session taught by Jeff Cutler. See, you learn stuff from SPJ.

I’m pretty darn happy with our numbers.

But… I’m not content to stop here, and I don’t think you are, either. I find myself loving the enthusiasm shown by our membership – but wondering what we do next. How do we take this energy and create the diverse SPJ that we all want, that journalism needs – and that better reflects the world we serve? How do we dive deeper?

What do we do NOW?

I’d love to hear your ideas and thoughts on how we capture this energy and use it to propel us forward. If you have thoughts, you are welcome to post those in the comments, or contact me privately at robynds@live.com. I hope to hear from you.

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