Best feature video 2016

Winners and a loser.


There was one clear winner in the category of Excellence in Feature Video/Streaming. And one clear loser.

Since the purpose of the Kunkel Awards is not only to recognize splendid journalism but also to teach it, sometimes it’s instructional to study what sucks. And among the 19 submissions in this category, nothing was more disappointing than Strategic Butt Coverings – Tropes vs Men in Video Games by Crafty Ape from the United Kingdom.

This entry pissed off the judges precisely because they wanted to embrace it. Grumbled one of our three judges…

I liked the idea of Strategic Butt Coverings, but it’s not clear from the beginning that it’s a counterpoint to Anita Sarkeesian’s video – nor that it’s using her audio with contrasting video. That kind of bothers me, so I tossed it.

Ranted another…

Honestly, it would have made my top three – if they made it clear from the beginning that it was a counter-argument to Anita Sarkeesian’s video. It needed a ‘lead and nut’ instead of just assuming the viewer already knew about the contrasting video/audio. I shouldn’t have to get halfway through a video before that’s made apparent. Even some of the video comments noted the confusion. Clarity is important.

“Lead and nut” is the journalistic term for an opening that lures you in, followed by a transition that sets up the rest of the story. “Strategic Butt Coverings” lacked that, as did many entries across all categories.

Trying to fill in a story’s background while also propelling it forward is one of writing’s hardest tasks. The most obvious example of this kind of failure: Superhero movies where the action suddenly stops so the bad guy can describe the genesis of his evil plans.

Fortunately, some folks have figured out how to finesse this. The winner elicited a rare compliment from our most skeptical judge…

Interviews with developers interspersed with gameplay B-roll is going to top a disembodied player’s rant pretty much every time, so that alone sets this one apart. It also has a clearly defined angle that everything consistently backs up. While a couple other entries did, it came down to this one having more style and verve.

So whose style and verve took first place? Check out the unanimous winner – and the split-vote runners-up…


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