Posts Tagged ‘SPJ’


Branding Your Unique Perspective

Trishna Patel

Photo by: @Sifuentes (Instagram)

When I saw the editor’s reply to my pitch, I could feel a tiny knot form in my stomach. The anticipation, however, was short-lived. Another “No, thank you.”

But I’d expected this. Not because searching for an old winemaker in Saint Emilion or retracing my father’s ancestry in Dar Es Salaam wouldn’t make for an incredible story, but because my experiences didn’t fit the “editorial mold”.

Traditionally, travel articles published in major publications serve as a step-by-step guide, oftentimes providing the reader with a fool-proof, risk-free experience. In other words, a reader must be able to retrace your exact steps and (if they so chose) mirror your recommended itinerary.

But therein lied the problem, or perhaps the opportunity I was searching for. My adventures have always been fueled by my desire to immerse myself in different cultures and get hopelessly lost in translation. The uncertainty of mustering up the courage to share a drink with locals or wandering off the beaten path is what inspires me as a journalist.

French Adventure Trishna Patel

Photo by: @trishlist (Instagram)

In sharing my travels, I found that people wanted to hear less about the names of hotels and restaurants but actually craved stories about the colorful personalities and surprises I’d encountered along the way.

I’d connected with an audience that had an appetite for aspirational content; stories and photographs that would not ostracize people because they were unique to one person; but would entertain, inspire, and resonate with others, particularly women.

My perspective had value.

Truly believing those four words was a turning point for me. I realized that what I said, how I said it, and why, mattered more than a byline; that I could also inform and engage with fellow-travelers independent from a publication.

Writers often ask how I got started in freelance travel writing. Though, there’s no one way to do it, here are 3 general takeaways based on my experience:

  1. Develop a unique narrative: Social media branding is to editorial as entrepreneurship is to society. It is the great equalizer. You’re not the Creative Director at Conde Nast? Or a travel editor at National Geographic? That’s okay. What matters is committing to your own discernible identity, voice, and aesthetic.
  2. Refine and repeat: The best in this business aren’t those who travel the most, but those that are original in their storytelling. Believe it or not, I was assigned a project simply because of my disdain for avocado toast (and the hipster sham that it is).

Own your authentic point of view, whatever that may be, and share it with the world. Be consistent, take notice of what’s working and who’s responding. Then do it again. And again.

  1. Never blow out anyone’s candle to make yours brighter.”Early on in my career, I was given an opportunity that I believe would’ve changed my life, only to have it taken away by an editor. The politics behind the situation left me feeling helpless and I began to compare myself with other colleagues, most of whom were women that I cared for and respected.

I quickly learned that drawing comparisons is unproductive, unattractive and irrelevant, especially given the capricious nature of our industry. Social media may make it easier to have “FOMO” but it’s also created an infinite space to share what makes each of us extraordinary.

So let go of what you can’t control, work hard, and find what lights your candle because there’s room for all of us to shine.

Trishna Patel is a cultural curator and photographer specializing in travel and the human experience. A former Los Angeles Times video journalist, she now works as a branding expert– writing and crafting social narratives for some of the travel industry’s biggest brands. She is also the Founder of @She_Only_Lives_Once, a travel brand empowering women to explore solo in pursuit of adventure and self-discovery.S.O.L.O.’s contributor program, combined with her personal blog, The Trishlist and both their social platforms, connects a network of 20K+ travelers, storytellers, and tourism insiders from around the world. Keep up with Trishna’s latest exploits on Instagram @trishlist and @she_only_lives_once.

If you or someone you know would like to share your narrative, please fill out the following form and a member of the International Community will contact the nominee. 

Press freedom orgs react to massacre of journalists in Paris

The Society of Professional Journalists International Community joins the worldwide outcry against the murder of 12 journalists in Paris Tuesday.

Masked gunmen entered the offices of the French weekly satirical newspaper Charlie Hebdo the morning of Jan. 7, opening fire with semiautomatic weapons on staff, including prominent editors and cartoonists of the publication, according to a New York Times article.

Media outlets report the attack came from Muslim extremists as a result of the paper’s satirical depictions of Prophet Muhammad.

“Extremists feel emboldened to attack and kill journalists anywhere in the world for lampooning religion or reporting on political and governmental activities,” said SPJ President Dana Neuts. “Such outrageous attempts to silence journalists will not be tolerated or successful.” (Read full SPJ statement here)

French President Francois Hollande described the attack as an act of terrorism and vowed to protect freedom of speech in the nation.

“No barbaric act will ever extinguish freedom of the press,” Hollande said in a statement on his official Facebook page. “We are a country which will unite and stand together.”

The Committee to Protect Journalists described the shooting as “the worst attack on the media since the 2009 Maguindanao massacre in the Philippines,” where 57 people, most of them journalists, were killed by gunmen while en route to cover a local election.

“An attack of this nature in Paris shows that threats against freedom of expression are global, no region is safe from it,” CPJ posted on twitter, while also changing its profile picture to a black background with the words “Je Suis Charlie” (I am Charlie) printed across.

Since 2011, the offices of Charlie Hebdo have been under police protection after the paper was fire-bombed shortly after publishing a cartoon depicting Prophet Muhammad, according to the French-based agency Reporters Without Borders (Reporters Sans Frontiers).

“This terrorist attack marks a black day in the history of France,” said Reporters Without Borders Secretary General Christophe Deloire, who was at the scene of the shooting.

SPJ member Jennifer Karchmer, who lives in Montpellier, France, and happens to be visiting a fellow journalist in Paris, shared her account of the day’s events:

“We’ve learned the city is under high alert but are considering attending a public demonstration being held at Place de la Republique,” Karchmer said. “We are watching CNN international news and monitoring social media.

“I am in touch with friends in the south of France where I live in Montpellier and they are attending demonstrations to condemn the attacks. The entire country is worried, shocked and responding. The French do not miss a beat. A list of cities with planned demonstrations was published soon after the attacks.”

Karchmer, who has worked as a correspondent for Reporters Without Borders, said today’s shootings are “an egregious attack on freedom of speech and freedom of information.”

“Working in France would seem a safe place to publish and print, yet after today, we realize we are living under new pressures to censor information,” she said.

More comments on the attack from press freedom organizations around the world:

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