Posts Tagged ‘stltoday.com’


How to stay productive even when you’re not working

Busy freelancers out there ― and you know who you are ― have the blessing of bounty on their plates with one or more projects stacked atop each other. But some of these time-challenged souls are pounding the keyboard one minute, interviewing and conducting research another minute, and plumbing the market for more work in between. A moment lost is a dollar lost, the thinking goes.

After a while though, this routine takes a toll and the constant churn can make one yearn to do something else ― anything else. Giving in to this feeling, however, may instill discomfiture, perhaps panic, if it’s believed that slowing down even a little could possibly reduce the steady stream of income to only trickle.

There are ways though to break the routine and still remain productive, because in truth there’s more to freelancing than incessant work. The key is to vary one’s routine during busy periods as well as slow ones in ways that actually are be beneficial to the creative and productive processes. At least three pursuits allow this to happen:

Taking classes ― No, this probably isn’t the first thing on a writer’s list of diversions; education and training require time and money. Still, acquiring a skill or honing a current one opens the mind to new ideas and possibilities and may also pave a path to new clients. As the freelance marketplace crowds with former newspaper journalists, the choices available to prospective clients varies and finer distinctions such as skill sets can become determining factors in which freelancers are hired and which are left hunting. Learning something new at every opportunity, whether in classes, seminars or online training ― particularly about the latest Web-based technologies ― can keep the mind and the client sheet fresh.

Social networking ― And no, in this case, we’re not talking about Twitter or Facebook; we’re talking about good, old-fashioned face-to-face networking. Sure, there’s the networking one does to find work, but there’s also the networking necessary to keep it coming. It’s this second kind that can be easy, laid back, with the investment of occasional lunches or dinners to show clients and valued sources they’re more than just tools of a freelancer’s trade. The result can be not just a better working relationship, but also more ideas for later stories.

Personal projects ― Here again, the question of time and money are bound to surface. Nevertheless, spending a little of both on projects not already on the assignment calendar, whether they’re hobbies, community services or pro bono efforts, can be restorative and salubrious, and they can enhance one’s portfolio.

A little diversity in routine, just like a little diversity on a résumé, affords more than a change of pace. Consider each non-work-related undertaking to be the buff and polish that a working life needs to maintain its shine.

David Sheets is a sports content editor at the St. Louis Post-Dispatch and STLtoday.com, and president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at dsheets@post-dispatch.com, on Twitter at @DKSheets, or on Facebook and LinkedIn.

7 tips on how to spot a freelancing scam

As print publications retrench and online publications expand, both are trying to figure out what to do about generating fresh content at minimal expense. And with staffing costs rising, it makes sense for both to hire freelancers.

But apart from the reputable publications vying for their services are numerous shady operators trying to take advantage of a freelancer’s eagerness and talent.

It used to be that the quality publications were easy to spot — they had highly regarded, established reputations and stately brick-and-mortar addresses to house them. Plus, they carefully mined the freelance market for only the best contributions and set the bar for newcomers trying to put their names in print.

These days, all it takes is a computer and a Web connection to feign legitimacy.

So, when shopping the market for possible publishers, be wary of potential charlatans preying on a freelancer’s good faith. Here are a few things to watch out for:

Too little detail in ads — Sales pitches that are devoid of information, or those that merely highlight links to job-bidding sites instead of company websites, probably are trying to lure freelancers into something other than a job. Do a little homework on a potential employer before entertaining ideas of becoming a prospective employee.

Payment in advance — Some sites promise long lists of job offers or professional contacts and preferential treatment for a freelancer’s work in exchange for a monthly or annual fee. Don’t bite. Nobody should have to pay just to be considered for employment.

Specific requests for original work — Legitimate publications may ask writers to contribute general samples of their writing to better judge a contributor’s style and readability. But those that get specific regarding subject, format, keywords and source links may be only mining the marketplace for free content. A way around this: Suggest writing two or three paragraphs, or just the lead, to demonstrate an approach to a story. If they back away, do the same.

Exaggerated promises — Sure, the job may be a great opportunity for budding writers, with the promise of big pay later. Or the ad is hiding a larger truth: that the job really means working long hours for nothing in return. Avoid writing for free; the promised payout of regular assignments later as sole compensation now rarely works to the contributor’s advantage. Freelancers never should sell themselves or their talent short, because promises don’t pay the bills. Furthermore, jobs that sound too good to be true probably are.

A flood of ads — Requests for content that turn up everywhere, and repeatedly, suggest the purveyor is desperate and prefers volume over quality work. Steer clear of anyone trying too hard to attract attention.

Website sign-ups — Sites that insist on registration just to be considered for a job could be doing that to drive up their number of original visitors, especially if they are sites that also have forums encouraging reader comments. Not all sites utilizing this approach are untrustworthy, but exercise caution if they place a premium on comments and lengthy profile information, as they may only do that to bombard visitors with spam.

Grammar and spelling errors — What publisher that promises great things in exchange for quality content lacks similar quality in its sales pitches? Probably not the kind of publisher that’s worth a self-respecting freelancer’s time.

David Sheets is a sports editor at the St. Louis Post-Dispatch and STLtoday.com, and president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at dsheets@post-dispatch.com, on Twitter at @DKSheets, or on Facebook and LinkedIn.

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