LinkedIn for Freelance Journalists

I just spent 30 minutes on a conference call learning about the various ways journalists can use LinkedIn. The walkthrough included:

Synching your Twitter account with your LinkedIn profile (and advice on what kind of posts are appropriate);
how to use Advanced Search features to find the most appropriate sources for stories;
how to find editors in your zip code, or in hot publishing zip codes like New York or Washington;
how to use the Reference search tab;
how reporters use the Companies tab to get stories and scoops;
how to add skills to your profile, which can help editors find you;
how to post questions on LinkedIn, without giving away your story topics;
How to use the Answers button.

It was a great guided tour, run by LinkedIn’s Krista Canfield (PR people can be our friends). She gave us a bonus at the end: a way to get an Upgraded account on LinkedIn, without paying (see?).
Here’s a tipsheet for press.

Go to LinkedIn’s journalism group for details on the next conference call.


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