Posts Tagged ‘News’


Journalists Should Be Guided by Fairness and Impartiality in Election’s Final Days

Photo: Diego Cambiaso

Photo: Diego Cambiaso

Social media coverage drives the conversation surrounding the 2016 presidential campaign – whether it’s live-tweeting of a campaign stop or a Facebook Live broadcast of a campaign speech. The presidential election is one of the most significant news stories of the year. Audiences expect quality analysis and insight.

Instead of in newspapers or over the airwaves, stories often start on Twitter and other social media platforms. Yet, the change of venue doesn’t mean the rules for journalists change.

The Society’s Code of Ethics encourages journalists to seek truth and report it, irrespective of platform. Impartiality is the cornerstone of this principle – whether a journalist is reporting a campaign speech or assessing the race thus far. They have to be fair.

Impartiality extends to the curation of the conversation about news, be it on a journalist’s account or on a news organization’s account. Journalists, as private citizens, may have political opinions that differ from one political party or the other, but coverage of the election is not about them or their views. Instead, it’s about the information readers, viewers and listeners need to know before stepping into a voting booth.

The results of the election, from local to federal office, will have implications beyond this night. People are coming to journalists for help understanding what these results mean for them. The audience comes to journalists because they trust them, and that’s a bond not worth breaking.

Protecting that bond also means journalists must be careful about how they interact with different viewpoints. The Code of Ethics says journalists need to promote the civil, open exchange of views – including views that you may find repulsive or disagree with. That also applies when they’re curating a conversation. Don’t demean people for their views.

The same rule should be remembered after election night, too. When  journalists  are covering a speech or other event, they shouldn’t editorialize. The language they use may be interpreted differently by others.

Just state the facts, and remember the six fundamental questions of journalism – who, what, when, where, why and how. Include various and evidence-based viewpoints and provide context to help guide the conversation that follows.

Sound and impartial reporting – whether on social media or traditional media – will keep readers, viewers and listeners coming back for information, including on election night.


Alex Veeneman, a Chicago based SPJ member and founder of the SPJ Digital community, is SPJ’s Community Coordinator and a contributor to its blog network. He is also a member of SPJ’s Ethics Committee.
Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine (www.kettlemag.co.uk), an online publication in the UK. You can interact with Veeneman on Twitter @alex_veeneman.
The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Ethics Committee, the board and staff of the Society of Professional Journalists, or its members.

ONA Unveils Ethics Project

unnamed (1)The Online News Association (ONA) unveiled this week its much-anticipated project that allows people to “Build Your Own Ethics Code.”


ONA’s website features a tool that allows people to add specific “building blocks” to a group of fundamental principles that should apply to all journalists. The build-your-own approach is meant to create unique codes for people and organizations.

The project “recognizes that no single ethics code can reflect the needs of everyone in our widely varied profession,” according to ONA’s website. “We believe the best hope for convincing all journalists to adopt and live by an ethics code is to give them ownership and flexibility in creating one.”

There are obviously differences between the approaches of ONA and the Society, which continues to endorse a single document of abiding principles as its ethical code. However, comparing the two approaches is a futile exercise.

The committee responsible for revising the Society’s Code of Ethics was conscious of the fact that it should represent journalism presented in any media: print, broadcast and digital. From the small newspaper without a Twitter account or website to the Huffington Post, the Society’s Code needs to provide guidance.

To accomplish its goal, the committee avoided language specific to any media. After all, journalism is essentially unchanged since the dawn of time: something happens and people tell each other about that something. Journalists now just tell people about events in different ways.

Also, the Society’s Code “is not a set of rules, rather a guide that encourages all who engage in journalism to take responsibility for the information they provide, regardless of medium,” according to the document.

ONA, on the other hand, took a much different approach by allowing people and organizations to create very specific codes. The project is reminiscent of a common project employed by college journalism professors, who often encourage their students to create personal ethical codes.

The ONA approach also mirrors that of large news organizations that create unique ethical codes. Those organizations include the New York Times, NPR, Reuters and AP.

What’s interesting is that many of the people who worked on ONA’s project also helped last year to revise the Society’s Code. The common origin shows there is room in the world for both codes from ONA and the Society – along with the dozens of codes from other journalism and news organizations.

In general, every person – whether he or she is a journalist or not – has an innate sense of right and wrong that will not be perfectly captured by an ethical code. What’s wonderful is that there are more and more resources to provide people with guidance as they wrestle with the unique challenges of being a journalist.


Andrew M. Seaman is the chair of the Society’s Ethics Committee. He’s also a journalist in New York.

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