Posts Tagged ‘Campaign’


NBC Owes Viewers Explanations About Trump Tape

Photo Illustration of NBC's Mobile Homepage 10/08/16

Photo Illustration of NBC’s Mobile Homepage 10/08/16

A tape released Friday sent the 2016 U.S. presidential election into chaos, and led to prominent Republicans calling for Donald Trump, the party’s nominee, to drop out of the race. The tape should also prompt a serious discussion about the editorial oversight of NBC News.

The tape, which was first published by The Washington Post, exposes a 2005 conversation between Trump and Billy Bush, who was then co-anchor of Access Hollywood – distributed by a subsidiary of NBCUniversal. Bush is now “co-host of the third hour of NBC News’ ‘TODAY,’ according to the show’s website.

Sources at NBC told CNN’s Brian Stelter that Access Hollywood and its news division were working on stories about the 2005 conversation before The Washington Post published its story. Since any news stories about the conversation from NBC would also severely harm one of the network’s stars, it’s important to remain skeptical about those reports.

Even if Stelter’s sources are correct, NBC should realize – at the very least – the cross pollination of talent between its subsidiaries is harming the reputation of the organization’s news division. At most, NBC News’ fundamental journalism mission has been usurped by the larger organization’s bottom line.

As someone who often speaks out when news organizations violated the basic ethical principles of journalism, I often choose not to write about violations involving TODAY or ABC’s Good Morning America. Those shows have a long history of cringe-worthy ethical violations, and cries of foul fall on deaf ears.

Remaining questions about the existence of the 2005 tape  point to more systemic issues at NBC, however. For example, why are NBC News employees colluding with Access Hollywood? Also, does NBC News know of any similar conversations caught on tape for other NBC programs, such as The Apprentice?

There are also legitimate questions surrounding Bush’s future role within NBC News. For example, will he be back Monday on TODAY? I don’t think bringing Bush back before the end of the 2016 election can be viewed as a responsible decision.

People who get their news from NBC deserve answers and explanations to these questions. They also deserve an assurance that NBC News will be independent from other divisions of the parent organization. Until then, I think it’s justifiable to remain skeptical about the editorial oversight of an organization that allows its entertainment and journalism arms to regularly intermingle at the expense of the American people.


Andrew M. Seaman is the chairperson of the Society’s ethics committee.

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