Posts Tagged ‘social media’


A need to collaborate

“Journalism is a team effort.”

That was how Jake Tapper, the chief Washington correspondent for CNN and anchor of The Lead and State of the Union, described the profession as he accepted the John F. Hogan Distinguished Service Award from the RTDNA at the Excellence in Journalism conference Friday night.

CNN’s Jake Tapper said that journalism is a team effort. In order to enhance its future, it must be a team effort. (Photo: nrkbeta/Flickr)

Tapper added that in this journalism climate our standards need to be raised amidst assault from leaders and trolls, and described journalism in this time as the golden age of journalism.

“Being under assault by trolls and foreign governments doesn’t mean we lower our standards,” Tapper said. “It means we raise them.”

As my colleagues gather for the last day of EIJ in Anaheim, Calif., Tapper’s remarks from the night before have resonated with the community and emphasized the need for the vivacity of journalism in this climate.

But Tapper’s remarks have raised, in my mind, a million dollar question. In this age where social media and the internet have influenced how audiences consume journalism, changed our thinking about stories – and where a debate has been raised about clicks versus authenticity, what does this mean for us as individual journalists? What does this mean for our ability to produce quality, ethical journalism?

The Society’s Code of Ethics emphasizes that it is better to be right than be first, and that neither speed nor format excuses inaccuracy. But in this digital age, it is more than just about being right than first – it is the need to promote the need to pursue the truth, and to reinforce to the public why journalism is important.

While it’s an exciting time to be in journalism, the challenges present are ones that no one person can combat by themselves. This is not the time to compete to stand out and be the best. Instead, it’s time to work together as an industry to show the world why journalism is important, and help this marketplace of ideas assist the profession we love, so all of us can be the best.

Journalism enriches the spirit and advances one’s education. We do that through telling stories that inform, engage and educate. Though the mediums will evolve, journalism will remain a constant, and it is down to us as individuals to protect these values and ensure they remain the hallmarks of why journalism is fundamental to democracy – and the only way that can be done is collaboratively, not competitively.

Because after all, journalism, as Tapper put it, is a team effort, and when we’re at our best – the people who matter in journalism, the audience, are too.

Alex Veeneman is a freelance journalist who writes for publications in the US and the UK. He also serves on SPJ’s Ethics Committee. You can interact with him on Twitter @alex_veeneman.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

A need for journalism

This past week, Village Voice, the New York based alternative weekly known for its cultural output, announced that it would cease publication of its print edition.

After that news was announced, a Twitter thread appeared from Andrea Swensson, music journalist and presenter of The Local Show, a program on 89.3 The Current, the music service of Minnesota Public Radio, which showcases Minnesota’s music scene. Swensson was also a music editor for City Pages, an alternative weekly based in Minneapolis.

These particular posts however got my attention.

It got me thinking about the debate that has stemmed as journalism continues to evolve in the digital age – clicks versus authenticity, and our own roles as journalists as it plays out.

We are natural storytellers. We enter this industry in order to inform, engage and educate – that no matter what beat we specialize in or if we broadcast or write for print or online, the work we do will make a difference for the people we serve.

The internet and the culture of social media has challenged us how we think about telling these stories. We wonder if the work we do is truly meaningful, or if its just for the sake of clicks, while the generation of early career journalists wonder if they will be able to make an impact in the field, as questions on journalism’s business model continue to be raised.

Social media has allowed people to consume news, music reviews and all types of journalism quickly. We are the sharing generation – and we share that content in abundance.

Social media platforms like Twitter may have disrupted journalism, but there is always going to be a need for it. (Photo: Pixabay)

Along the way, journalists and news organizations have had to take a step back to figure out how we can do our best work, in the age where how quickly one can get clicks becomes the norm instead of quality, authentic content. There have been positives for the relationship between social media and journalism, but there have also been negatives.

To borrow the legendary Facebook relationship status: It’s complicated.

I don’t claim to know what is going through the mind of Mark Zuckerberg, Jack Dorsey and others when it comes to their whims and intentions about journalism on their platforms. I also don’t know how journalism will look when its digital reinvention is said and done.

But I do know this. Authenticity is important. Authenticity is a necessity. Authenticity is quintessential to journalism’s future.

What makes journalism vibrant is the dedication and passion of others to help people be at their best, whether its about music, politics, business, sports or other forms of culture. No matter what one covers, the ability to be authentic is something that allows journalism to keep going, to know that the work you’re doing has an impact, and to know the profession is, in these times, still a valued part of civic and cultural society.

That’s why people need the written word in print and online, be it in books or a subscription to a newspaper. It is also why radio is still important – and that its worth investing in public radio through a donation.

Authenticity is why The Local Show, and indeed The Current, do so well, and why they are needed – not just for our sake, but for journalism’s. Journalism needs passionate and dedicated storytellers and curators to help support it, because the work people do in this profession matters, and is something not to be taken for granted.

Though we may not know where its going, and the platforms will continue to change, there will always be a need for journalism, and the ability to be authentic is something that will keep it all together.

Alex Veeneman is a freelance journalist who writes for publications in the US and the UK. He also serves on SPJ’s Ethics Committee. You can interact with him on Twitter @alex_veeneman.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

The social question

There is no question that social media has challenged how audiences consume journalism, but it has raised several ethical concerns, notably surrounding the algorithm. But not enough is being done, nor is enough being asked about it.

That was a point Jon Snow, a presenter of Britain’s Channel 4 News, raised this week in Edinburgh, Scotland. Giving the James MacTaggart Memorial Lecture at the Edinburgh International TV Festival, Snow said that few questions have been raised by news organizations about the social network’s reach, despite the positives presented for organizations.

Snow said that two organizations had held such a monopoly over the world’s information – Facebook and Google.

“We are in an age where everyone from Trump downwards is a publisher,” Snow said. “In any given year, more photos and more information is published than in any decades of the 20th century.”

Snow said also that the reach is down to the whim of Facebook chief executive Mark Zuckerberg, and raised concerns about the issue of accuracy versus viral content.

“He says he cares about news, but does he really?” Snow said. “Or does he care about keeping people on Facebook?”

Snow made a final call for action to Facebook to take action.

“Facebook has a moral duty to prioritize veracity over virality,” Snow said. “It is fundamental to our democracy.”

Mark Zuckerberg, Facebook’s CEO. Facebook has faced criticism for a lack of transparency surrounding its algorithm. (Photo: Anthony Quintano/Flickr)

At its F8 conference in California earlier this year, Facebook has acknowledged that it hasn’t been the best in communicating measures on the algorithm. But despite that acknowledgment, more needs to be done.

The Society’s Code of Ethics calls on journalists and media organizations to be accountable and transparent. Though Facebook itself is not by nature a traditional media company, it is the curator of much of the information that is published by other news organizations.

It therefore owes it to journalists, news organizations and audiences, to explain its algorithm in detail, why it does what it does, and the impact it has on the relationship between the social network and news organizations.

Today, it announced what is a small step in that direction, by hiring Liz Spayd, the former public editor of The New York Times. A Facebook spokesperson told the technology news publication Recode that Spayd would “help expand early moves to chronicle what it does related to everything from terrorism to fake news to privacy.”

Considering Spayd’s work as a public editor, as well as with top journalism publications, the insight she will provide will likely help Facebook develop its public face, especially when it comes to its relationship with journalists and news organizations.

The ultimate question is if Zuckerberg will take her suggestions seriously and implement them, and whether the priorities, as Snow put it, will be on news, or keeping people on Facebook.

These are questions that must be asked, and journalists should not be afraid to ask these questions – despite the relationship their employers have with the social network. Journalists would not be doing their job if these questions weren’t asked and ensuring Facebook is held to account. The rule also applies to Twitter, Google and other platforms where information is curated and disseminated.

There have been positives for news organizations when it comes to outreach on social media, whether it comes from exposure to new audiences or new ways to publish and disseminate the news. But the algorithm’s prioritizing of stories that no longer appear to be accurate is discourteous not just to the social networks, but also the profession and practice of journalism itself. It also is discourteous to democracy and to the audiences we serve.

The more these questions are asked, the more this is discussed. So let’s keep asking them – so that we as journalists can set out to do what we do each day, irrespective of platform – seek truth and report it.

Editor’s note: This post was updated at 3:34pm CT to reflect the hiring of Spayd by Facebook.

Alex Veeneman is a freelance journalist who writes for publications in the US and the UK. He also serves on SPJ’s Ethics Committee. You can interact with him on Twitter @alex_veeneman.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

An ethical education

President Trump will not change his behavior towards the media. It is down to us to educate the public about the importance of journalism. (Photo: Gage Skidmore/Flickr)

“I don’t know what to make of the news. But I promise we will cover it with fairness and without fear. We work for America.”

That is how Scott Simon, the longtime NPR correspondent and host of Weekend Edition Saturday, put it on Twitter at the end of a day where the relationship between the media and President Donald Trump was a lead story, coming off of a press conference that had been considered to be combative.

The press conference took place days after the attacks in Charlottesville, Virginia, amidst criticism of conflicting statements on the attacks from The White House.

Hours before that press conference, Trump had retweeted a tweet depicting a CNN journalist being run over by a train. The tweet has since been deleted.

Criticism of the media by Trump is not new, as he has utilized Twitter to criticize the media on multiple occasions. Indeed, as CNN’s Brian Stelter wrote in last night’s Reliable Sources newsletter, Trump was reported to be furious about media coverage of events Monday evening.

It has been clear for sometime that Trump’s behavior towards the media will not change, as my SPJ colleague, Ethics Committee chair Andrew Seaman wrote last month (for the record, I also serve on the Committee). As a result, the focus within the industry must shift towards educating the American people on the importance of journalism and its role in civic life, instead of responding to Trump’s criticism.

This education is necessary, but it is also quintessential in an age where Americans increasingly get their news online and on social media. New data from the Pew Research Center shows that roughly 9 out of 10 Americans get their news online, and social media is at the core of online news consumption.

Changes on attitudes towards the media will not change overnight, and it will take some time as well as many conversations, both internally and externally, to have an impact on the relationship with journalists and their audiences as the digital age.

Yet, SPJ’s Code of Ethics provides some ideas on how journalists can start this education with their audiences now. That said, here are some tips on how to best go about it.

  • Be honest with your audience. Whether it is uncertainty about a piece of information, or making a correction, tell them about it and explain why you did what you did.
  • It’s better to be right than first. Twitter and the web is seen as a race to be the first person with the story, but it isn’t. Take the time to get everything right before you hit publish.
  • Tell them about it. When you’re making a correction or decide to delay running with a story, have a conversation with your audience as to why this is so. An honest journalist is a credible journalist.
  • Cite early and often. Cite any reports from any organizations as you report a story. Corroborate any reports.
  • Verify everything. It’s so nice it’s worth saying twice! As the Code says, neither speed nor format excuses inaccuracy, so take the time to ensure everything is correct in your story. Remember – it is better to be right than first.

We are truth seekers – and in the digital age, the truth is more important than ever. We owe it to ourselves to remember the importance of ethics, to talk about ethics and to not be afraid to do the most important tasks of all as journalists – informing, educating and engaging our audience.

As Simon said, we work for America – and it is for them, and no one else, that we get up each day, sit down, and do what journalists set out to do – seek truth and report it.

Alex Veeneman is a freelance journalist who writes for publications in the US and the UK. He also serves on SPJ’s Ethics Committee. You can interact with him on Twitter @alex_veeneman.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

Fred Rogers’ journalism lesson

When we try to decide what we want to do for a living as a career, a lot of questions come to mind. What are we passionate about? What piques our interest? Is there a profession that calls to us to help us do the most good?

On the weekend where we ponder what it means to be citizens of the United States, I stumbled upon this quote from the writer and public television personality, Fred Rogers.

“Anything that we can do to help foster the intellect and spirit and emotional growth of our fellow human beings, that is our job,” Rogers said. “Those of us who have this particular vision must continue against all odds. Life is for service.”

Journalism is a service based profession. It is a calling. Those who pursue it aren’t interested in fame or fortune. They want to inform, engage and educate, all the while enhancing the public discourse.

It is a profession that is being tested, not simply with new platforms and technology, but also the relationship with the public. Earlier today, President Trump posted a tweet depicting him wrestling an individual that depicted CNN.

My colleague, Andrew Seaman, who chairs SPJ’s Ethics Committee (and which I am also a member of), called on journalists and news organizations in a blog post written earlier Sunday to educate the public about journalism.

“The press needs to teach the public what it does and why it matters,” Seaman wrote. “If the press succeeds, it won’t matter how many times the president publishes the words “fake news” on Twitter. The public will know the truth about responsible journalists and news organizations.”

Facebook and Twitter have become a norm in 21st century journalism. In a matter of seconds, anything you write or say can be disseminated – and while both social networks have provided positive benefits for journalism, it has also provided challenges. At the same time, it also provides opportunities – opportunities to further this education, to convince people why journalism is important.

It can start from explaining reporting decisions on Twitter, explaining to audiences about editorial decisions, or also remembering this important mantra: “It is better to be right than to be first.

But this education cannot be done by one person. In an age where metrics is an influential norm, trust in journalism is important more so than ever, and it is something that no one can compete for. It is something that has to be earned, and working collaboratively can help enhance the public’s understanding of journalism.

Rogers is right. Life is for service, and as life is for service, then journalism is one of the most important professions you can be in.

Education is at the core of what we do. We are storytellers, and we work together to ensure the world remains at its best. If we work together, channeling Rogers’ spirit and that of others, we can ensure that we remain at our best too.

Will you join me?

Alex Veeneman is a freelance journalist who writes for publications in the US and the UK. He also serves on SPJ’s Ethics Committee. You can interact with him on Twitter @alex_veeneman.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

Editor’s note: This post was edited on July 21 at 3:38pm CT to replace content that was from a broken link.

Ethics by algorithm

Facebook needs to be more open about its work to help journalism thrive. (Photo: Pixabay)

Facebook’s annual F8 conference began today in San Jose, California. F8 is a two-day conference designed to examine and look ahead to new features for developers and other parties who want to use the social network as part of their work.

The business of journalism and the business of social media have been synonymous. As I wrote on this blog last month, content is king, and with benefits also came questions, notably that of the algorithm, and how it judges the content that users see. Criticism had been made of Facebook for not being transparent enough about it, and news organizations had raised concerns about the algorithm.

The most recent concerns came from Kurt Gessler, Deputy Editor for Digital News at the Chicago Tribune. In a piece published today on Poynter’s web site, Gessler raised concerns about the algorithm as the Tribune worked to engage its audience on Facebook, noting that a third of the Tribune’s posts were not being surfaced by Facebook, causing a decline in the organic reach of the newspaper. This occurred despite a growth in the number of people who like the Tribune’s Facebook page.

Adam Mosseri, speaking today at F8, acknowledged that Facebook had not been the best in communicating its changes to news organizations and publishers. Mosseri also shared some insight into how the algorithm determines what content goes to users.

Mosseri also said that Facebook was training the algorithm to detect content and flag content, in light of the video that emerged this week from Cleveland where a man allegedly shot an elderly person – something my SPJ colleague, Ethics Committee chair Andrew Seaman, wrote about on Sunday. (Disclosure: I’m a member of SPJ’s Ethics Committee.)

Mosseri said that the social network needed to react more quickly.

Mosseri also said that the social network was considering a new discovery tab that for content audiences might be interested in.

While its uncertain if the Discovery tab will come to fruition, it will likely again cause changes to social strategies for news organizations when it comes to their relationship with Facebook.

Facebook’s role in journalism is unprecedented, and today’s discussions were a step forward in helping understand a couple of important aspects about its role, and what is ahead. However, more needs to be done.

SPJ’s Code of Ethics calls for journalists and news organizations to be accountable and transparent. Though it is not referred to as a media company, Facebook is by nature a media company, and it too should be transparent, whether it comes to issues about its algorithm, its news feed, or new features.

This transparency helps not just journalists who look to Facebook every day as a way to disseminate the news (be it through posts on pages or via Facebook Live), but also audiences who consume news, a reason why Facebook continues to have a significant amount of users.

The business of social media has become a core part of the future of journalism. In order for it to be at its best, it must be open about what it does. While today’s discussions are a step forward, more questions need to be answered and more conversations must be conducted, led by either journalists or Facebook, in order to help journalism thrive as we try to assess its future in the digital age.

We must also do this for journalists’ most important task of all – that irrespective of platform, journalists continue to do what the Code of Ethics encourages from the start – seek truth and report it.

Alex Veeneman, a Chicago based SPJ member, is a member of SPJ’s Ethics Committee and a contributor to the SPJ blog network. 

Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

The social balance

Social media platforms are in a delicate balance when it comes to platforms and engaging users. (Photo: Visual Content/Flickr via Creative Commons)

In the world of social media, content is king, and for journalists, social media has allowed for new ways to not just inform audiences, but also to engage them – creating new dimensions in the relationship between consumer and news organization.

Yet, while there are benefits for journalists and news organizations in this relationship with social media, there also are questions as to the right balance – informing users versus attracting them.

For social media platforms, it is the matter of designing the right platform to curate these stories, and the algorithm that distributes them to users. This includes the most notable, Facebook, who has rolled out updates on stories and photos in an attempt to compete with Snapchat, which has been a notable app because of its ability to engage younger audiences.

For news organizations, it is the matter of staying true to the goals at the core of journalism – informing, engaging and stimulating, while trying not to be too content heavy, leading to people unfollowing them on Twitter or unliking them on Facebook.

It all comes down to the question both social networks and news organizations are facing: “How much is too much?”

As the right way to handle this is debated and put forward, and strategies are tweaked, there must be the consideration of the people who will ultimately be at the receiving end of these strategies – the audience.

When writing about the changes for Facebook, Casey Newton, an editor for the technology news web site The Verge, included a section in his story on the social network’s introduction of Stories, and wider implications.

Among them is this:

“Where should you post your daily story now becomes a daily concern for a certain subset of youngish, social media-savvy people,” Newton wrote. “Facebook says stories belong everywhere that people are talking online, but what if the format is a fad? And what if forcing it on users across its entire family of app leads to a general fatigue with the idea? The company says each of its apps has a distinctive audience, and I believe it. But there’s also plenty of overlap. There’s a risk here that Facebook’s mania for stories will be interpreted as overkill by its users, and the feature will ultimately fade into the background. (This happened with live video!)”

In other words, on the whole, its the delicate balance that social platforms like Facebook have to play in order to attract users but also try not to put them off. Because of the importance of the content, be it a photo or video based story on Instagram, going live on Facebook, or creating a Moment on Twitter, social networks are trying to be distinct in how they can get the most audiences possible – for content can support a platform’s future.

A new platform or new feature brings the potential for more users on the social network, and the opportunity for news organizations to increase their audience on that particular platform. That opportunity also raises the question of prioritizing stories, and what platform gets to be the lucky recipient of the story.

But considerations must be made for why the story is there on that social network in the first place. Are you posting a story on Facebook because people really need to know about it, or are you putting up on Snapchat a customized dancing cat video merely designed to expand your reach and the number of eyeballs on the post?

It is important that audiences are informed and engaged by journalists about the world around them – it is at the core of SPJ’s Code of Ethics’ steadfast value – seek truth and report it. It is also important that social media plays a role in informing and engaging audiences, as it is a reflection of the change in platforms where the news is curated and disseminated.

Yet, when all is said and done, both parties need to consider what is best for their audiences, instead of the opportunity to boost audience figures. After all, it isn’t about quantity, but quality, and that an accurate, fair and quality piece of work benefits everyone – instead of something rushed.

Alex Veeneman, a Chicago based SPJ member, is a member of SPJ’s Ethics Committee and a contributor to the SPJ blog network. 

Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

Ethics and authenticity

At NPR’s headquarters in Washington, two sets of keyboards, both connected to microphones, appear before a musician. He sits down and performs three tracks from his album – a performance that is as intimate as it gets, a performance that is powerful and can showcase talent.

His name is Sampha – a singer, songwriter and producer from south London who has come to DC for a Tiny Desk concert, part of the All Songs Considered series, and as it provided some very good background music as I made research calls today, it also made me think.

Although this is a performance, there is a lesson that can be taken from it for journalists – the ability to be authentic, amid the competition of being the first at everything.

In this age where social media has helped organizations disseminate news, information and other content, it has also been a more competitive environment. Who can get to Twitter the quickest with that exclusive or that first bit of new information? Who can I tell first about that story or that performance?

Its a tricky situation, because sometimes in the rush of getting it out there, some errors are made when it comes to information, or you feel because you wanted to be first you couldn’t do justice to the story you wanted to tell, or because that FOI officer with the government in San Diego didn’t respond to your request that an element of the story was missing. When all is said and done, you feel uneasy and concerned, wondering if you did your best work that day.

Allow me to say this: Breathe – it’s okay.

In this social media age, some emphasis has been made on likes for quantity, not quality. (Photo: Pixabay)

The Society’s Code of Ethics calls on journalists to seek truth and report it, that one should be responsible for the accuracy of the work, and that neither speed nor format excuses inaccuracy.

I think however in this social age it has become more than that. It is a reason to be authentic, to go in-depth, to do some uniquely awesome stuff for your audience.

Take these Tiny Desk concerts, for example – these concerts take time and precision. A performance cannot be rushed. A performance is a story, after all – you don’t want it to abruptly finish when clearly the storyteller has more to write or the performer has more to perform of the song.

You could also make the same argument for that interview on Fresh Air or that report you hear on All Things Considered or Morning Edition – stories and interviews that probe and provide context cannot be rushed, and shouldn’t end when there’s more to be seen.

There is room for these in-depth stories, and an appetite for them, whether its a long narrative in the New York Times, on NPR’s web site or in podcast form. Indeed, some of this in-depth stories recently helped NPR to achieve record audience figures.

Yet, in the world of in-depth stories, also exists is the world of deadlines – deadlines which must be met. Even if its a quick story you’re going to do, there still is an opportunity to be authentic. Ask yourself these questions:

  • What are some unanswered questions that come from it?
  • Is there an under-reported part of this story that can be incorporated? If it can’t be done immediately, can it be for a future story?
  • Is this angle just to help with space or time – or can it really help my audience understand the story better?

In this age of journalism, I favor stories that take time to tell – something that can go beyond what is reported daily. If that approach is taken, I know my audience will get something that is not just helping them understand the world around them, but I’m also offering something authentic.

So when you’re thinking about your story, take a step back. Think about the subject and the type of story you want to tell. Give yourself an excuse to go beyond the norm, and to experiment.

Then take the time to do it, channeling not just your role to seek truth and report it per the Ethics Code, but this – it is not only better to be right than be first, but to do something well instead of doing it at all.

Alex Veeneman, a Chicago based SPJ member, is a member of SPJ’s Ethics Committee and a contributor to the SPJ blog network. 

Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

Ethics: Twitter style

Twitter has become essential for journalists, but the ethics rules haven’t changed. (Photo: Pixabay)

In spite of financial concerns outlined last week where its stock prices fell 11 percent, Twitter continues to play a dominant role in the world of journalism. Whether its consuming news, disseminating information or gathering material for a story, Twitter has become ubiquitous with journalism, while journalism has become an essential component of the business of social media.

Yet, while Twitter is still one of those new platforms, it isn’t exempt from the rules and ever-evolving practices of ethical journalism. Journalists need to remember to practice these ethics on the social networking platform, in an age where accusations of fake news and post-truth have had connotations for journalists working on the web.

The Society’s Code of Ethics encourages journalists to practice journalism through these four key principles – Seek truth and report it, minimize harm, act independently, and be accountable and transparent.

That said, here are five things to consider when disseminating information on Twitter – with a twist, done in 140 characters each (or less).

Be accurate: Neither speed nor format excuses inaccuracy, so take the time to make sure all of your facts are right before you post.

Be forthright: Don’t know something? Trying to confirm the accuracy of information? Tell your audience. An honest tweeter is a credible tweeter.

Be cautious: Ask yourself: Is the information you post helpful to your story? Will it inform? Or are you tweeting for the sake of tweeting?

Be accountable: We make mistakes – we’re human. If something is wrong, fix it. Issue a correction and explain what you did. Be upfront.

Be accurate: It’s so nice its worth saying twice! Remember the old maxim – it is better to be right than to be first.

Twitter can be helpful for journalists, but also hinder them. Keeping these key points in mind, you can make Twitter work for you and do the most important thing possible – seek truth and report it.

Alex Veeneman, a Chicago based SPJ member, is a member of SPJ’s Ethics Committee and a contributor to the SPJ blog network. 

Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

Twitter, authenticity and the audience

The record in the background is one with a driving rock, sort of punk sound, with vocal elements that echoes a sound nearly similar to that of the British rapper The Streets. Not too far away, a visual recording is taking place.

“Today, we’re kinda channeling a little carbon silicon – a little big audio dynamite.”

That is how Jade, who presents the weekday 10am-2pm CT program on 89.3 The Current, the music service of Minnesota Public Radio, begins to discuss one of their songs of the day this past week – TCR by the band Sleaford Mods. She was speaking to listeners and her followers on Twitter through a one minute video clip, microphone off as the record played on air.

Jade talks about the storytelling elements in this record, and though it may sound like its all about racing remote control cars, they use that to discuss the neighborhood they live in, as an element to tell that story.

After it is recorded, the clip is then tweeted by Jade, going out to listeners and music fans near and far.

Video has become an essential component into telling stories on Twitter, and to help journalists engage with audiences. Yet, it is not purely for storytelling, and can be used in a unique way to complement content, on-air or online.

Jade of Minnesota Public Radio’s 89.3 The Current says a humanistic approach can be helpful for journalists engaging with audiences. (Photo: Jay Gabler/MPR)

Song of The Day had been a regular web feature for The Current, based at MPR’s headquarters in St. Paul, for a number of years. Jade began doing the videos regularly 6 months ago. She said that listeners were keen for the deeper connection that had been emphasized since its launch 12 years ago.

“Radio isn’t about the tone of voice anymore,” Jade said in a telephone interview. “There is another way people want to communicate.”

Brett Baldwin, the managing digital producer for music services at MPR, which encompasses The Current and its classical service, Classical MPR, said in a telephone interview that they had always been looking for ways to provide something tangible — something that audiences can engage with. Baldwin noted that half of the social media audience was not based in Minnesota, so the Song of the Day clips were a natural thing in terms of that engagement.

Jade said that there wanted to be an emphasis on interacting in a personal way – similar to a friend. She says it provided a more human experience.

“I’m the one most excited about video,” Jade said. “I try (and our digital team tries) to push it. Its an easy way to interact with our audience on a deeper level.”

In spite of The Current being a music station, there are takeaways for journalists, including the humanistic approach that Jade emphasizes in the videos. That comes from making something short and understandable and convey feelings.

Baldwin says that a humanistic approach can translate to better engagement with audiences.

“At the end of the day we get a deepened relationship with the audience,” Baldwin said.

Yet, The Current is also cautious when it comes to reporting key music stories. That came into play when the news came of the passing of Prince at his studios at Paisley Park in suburban Chanhassen. The station was cautious before running with anything, stating what they knew at the time.

Jade was on the air as the news was confirmed, as Andrea Swensson (who blogs for The Current and presents The Local Current show) was reporting from the estate. The station would then play Prince tracks non-stop for 26 hours to coincide with tributes being done across the Twin Cities.

Jade adds that as The Current was a part of Minnesota Public Radio, they could go back and forth with colleagues at MPR News when it came to broader coverage of the event.

In the end, however, The Current wants to emphasize authenticity. Jade says that if the videos were just about getting clicks, they wouldn’t be as well received.

“It’s about authenticity,” Jade said. “That’s what we try to aim for.”

After all, Baldwin says, authenticity is quintessential in keeping the audience relationship intact.

“Audiences are vital, “Baldwin said, adding that though platforms will change, The Current wants that audience relationship to be real, and to be about the music and its stories. “If they’re not here, we’re not here.”

Alex Veeneman, a Chicago based SPJ member, is SPJ’s Community Coordinator and a contributor to the SPJ blog network. He also is a member of SPJ’s Ethics Committee.

Outside of SPJ, Veeneman is a Managing Editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.

 

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