Social media–or what I like to call a journalist’s savior.
When I decided junior year of high school to become an environmental journalist, I assumed I’d just be writing stories for tree huggers; I never thought one day I would need to be marketing myself on the Internet, too, in order to survive this job.
Because of Tumblr blogs and Facebook status updates, tweets on Twitter and snaps on Snapchat, everyone in the digital age is now considered a storyteller–a title once earned only by those trained as professional journalists.
But now the lines have blurred: Who can tell the news? What is a credible news source? Who can we trust for information?
Online journalism: it’s a relatively new term coined for the surge in digital readership, although I’d argue it’s both the present and the future of journalism as we know it.
And if you’re a journalist not active–or just a silent avatar–on Twitter and Facebook, you’re already irrelevant, lost in the fathoms of cyberspace and letting someone else tell your story.
I’m surprised that at this stage in the digital revolution there are still journalists who do not promote their own work–their livelihood–to readers online.
When I read an article from National Geographic or The New York Times, I expect to see who has written the article and find them on social media.
Maybe it’s a compulsive response as a nosy American, but I relish the opportunity to connect with the man or woman who has produced what I believe is a quality piece of news.
I want to know where they live, what they’re interested in, and what else they’ve written.
And just like me, your readers want to know the same thing about you as a journalist.
Accept the transparency of online journalism and embrace the curiosity of your readers.
Give them something to look at on social media. Show them you’re engaged in the digital age. Prove to them that you’re relevant, that you’re ‘tuned in’ to the information their thumbs so desperately crave. Give them a reason to trust in you as a credible news source.
And above all, give them a reason to return to you for future information.
Staying engaged with the current trends of American consumers–this is how you will survive and thrive as a journalist in the 21st century.
The views expressed in this blog post are that of the author’s, and do not necessarily reflect the views of the SPJ Digital executive, the board and staff of the Society of Professional Journalists, or its members.