Archive for the ‘Social Networking’ Category


Journalists, audiences and credibility on Twitter

Social media has evolved the news process, but Twitter has been shown to increase credibility. (Image: Pixabay/CC)

Social media has evolved the news process, but Twitter has been shown to increase credibility. (Image: Pixabay/CC)

Modern journalism has without a question been revolutionized by Twitter. A replica of a wire service, the social network allows users to keep up with the events of the world, and new ways for journalists and news organizations to tell those stories. Over the course of its near ten year existence, the social network’s presence has allowed journalists and news organizations to inform and engage with audiences in ways previously unimaginable.

New research has showcased the social network’s value in journalism. Researchers from Hope College and Lehigh University have shown that interaction with users by journalists can increase credibility and are rated more positively by users compared to those that use the social network to provide news and information.

So what does this say about how journalists approach Twitter? Anne Mostue, an anchor and reporter with Bloomberg Radio in Boston, in a telephone interview, said most journalists are aware of the study and the role interaction has, but says its down to time, balancing personal and professional matters, as well as attitudes about Twitter.

“Most people who choose to interact with journalists on social media are looking to get to know them in some way,” Mostue said. “In my experience, people don’t know how to get in touch with someone on the radio. Twitter is a great way to give me feedback.”

Mostue joined Twitter a couple of years ago after joining public media station WGBH, at the encouragement of the station’s social media director. Mostue says she was attracted to Twitter for the ability to enhance public knowledge and contribute to discussions while saying little about things going on outside of her work.

However, Mostue says, journalists have to be careful on what they tweet, as Twitter has had an effect on audiences’ views of journalists. Mostue adds that when there is so much breaking news, users should not be distracted about events in one’s personal life.

“I don’t want to distract people with superficial information about my life,” Mostue said. “I have to be careful not to give too much of my personal opinion with the news I’m tweeting about. I hope what I tweet is useful or intelligent. It can be a very social platform, but it is more of a news platform than a social platform.”

Ultimately, Mostue says Twitter is another way to give audiences accurate content.

“For some its a time issue, they choose Facebook or Twitter, or don’t enjoy Twitter as much,” Mostue said. “But everyone knows that ideally as a journalist you’re thought of as a person who is approachable and giving you accurate content, and people appreciate your efforts to engage with them and give them relevant information every day.”

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is SPJ’s Community Coordinator and is a contributing blogger to the SPJ blog network on British media issues and social media’s role in the future of journalism. 

Outside of SPJ, Veeneman is Long Form Editor and a contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

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Facebook: Now streaming

Facebook has decided to expand its live streaming feature, which could have implications for a news organizations' social strategy. (Vicipaedianus x / Wikimedia Commons under CC license)

Facebook has decided to expand its live streaming feature, which could have implications for a news organizations’ social strategy. (Vicipaedianus x / Wikimedia Commons under CC license)

Last week, Facebook announced its plans to expand its live streaming feature. The social network, in a blog post, said they were testing the feature, known as Live, with a small portion of its users by iPhone.

While it is unclear when this will be made widely available to everyone, including news organizations, Facebook said it hopes to make it available to everyone soon. Originally, as the BBC reports, the feature was only available to celebrities and other high profile users.

Facebook’s decision to expand the feature comes as streaming video expands on social media platforms, most notably through Periscope and Meerkat. With these features, this will allow reporters to tell stories from specific locations they are reporting from, or allow users to submit user generated content on breaking stories to help aid reporting, after they have been vetted.

In addition, streaming video may also allow other ways for news organizations to interact with audiences, either through segments about stories or creating ways to engage audiences through discussion features. The streaming video can also be an excellent way to engage users not only through traditional platforms like television and the web, but also through their Facebook page, expanding their social outreach.

The possibilities for streaming video are endless for news organizations, and Facebook is getting on board with the roll out of Live. The question is how (and if) news organizations will end up adapting it as part of their social strategy.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is SPJ’s Community Coordinator and is a contributing blogger to the SPJ blog network on British media issues and social media’s role in the future of journalism. 

Outside of SPJ, Veeneman is Long Form Editor and a contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital community, the board and staff of the Society of Professional Journalists, or its members.

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The importance of verifying in breaking news

When reporting on stories on platforms like Twitter, accuracy is important. (Photo via Wikimedia Commons under CC license)

When reporting on stories on platforms like Twitter, accuracy is important. (Photo via Wikimedia Commons under CC license)

Twitter, in its nearly 10 year existence, has become ubiquitous with live events. It allows users to keep up with friends, family, and especially the media when it comes to life here and now. It has also become quintessential when it comes to breaking news, including covering the shootings Wednesday at a social services center in San Bernardino, a suburb of Los Angeles.

As the story broke, Twitter became a way for dissemination of information by news organizations, as well as an attempt to aid reporting for other platforms. As journalists looked for witnesses to the attacks, one Twitter user, who gave the name Marie Christmas on the platform. It later emerged that the user had fabricated information and had not witnessed the attacks, as my SPJ colleague, Ethics Committee chair Andrew Seaman noted on the Code Words blog earlier today.

Those who reported her remarks and had broadcast interviews with this individual had fallen for the error, as Steve Buttry of Louisiana State University noted in his blog, and there are still some questions, especially how the user got onto CNN’s Anderson Cooper 360 and how she was vetted. Buttry inquired to CNN about the subject, and a message left with a CNN spokesperson in Los Angeles was not immediately returned.

The story served as a reminder of the importance of verification and accuracy. Andie Adams, a digital producer at NBC San Diego (who also oversees communications for SPJ’s Generation J community), said they worked with their colleagues at KNBC in Los Angeles on the social media coverage of the story. Yet, when looking at a breaking news story, that solid source is important.

“We try to hold back, especially on numbers, so we’d like to get a solid source for a most accurate count before reporting,” Adams said in a telephone interview. “We don’t want to cause undue alarm.”

Adams says that accuracy is the big thing in reporting, and that journalists should be careful about false information.

“False information gets retweeted over and over again and you need to be careful where that information is coming from,” Adams said. “Check your sources. Make sure the information you get is true.”

As the story unfolded, Twitter and other social media platforms were filled with information on the incident, and the social networks are developing new platforms and tools when it comes to reporting live events. Adams says while the new tools are helpful, the ethics are still crucial, even as you report for platforms beyond social media.

“Accuracy is paramount no matter what platform you’re using,” Adams said. “You can do so many things. If you focus on the tech, you could lose the ethics of the journalism part. You forget to do your main job. You need to keep those ethics in place. Value is important.”

Ultimately, the essence of the 5 main journalism questions, who, what, when, where, why and how, still are essential, and Adams says you need to ask what the most important information should be in breaking stories, and what the consequences are for sharing that.

“You can’t speculate,” Adams said. “You need to watch for it in the digital age.”

Alex Veeneman, a Chicago based SPJ member, is SPJ’s Community Coordinator and blogger for SPJ’s blog network, with a focus on social media trends in journalism as well as British media. Outside of SPJ, Veeneman is Long Form Editor and a contributing writer for Kettle Magazine, an online publication based in the UK. You can interact with Veeneman on Twitter @alex_veeneman.

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Facebook and the second screen experience

Facebook is trying to create a unique second screen experience, and hopes its partnership with CNN can aid it. (Photo: Pixabay)

Facebook is trying to create a unique second screen experience, and hopes its partnership with CNN can give it a huge boost. (Photo: Pixabay)

Editor’s note: This post was amended at 2:09pm CT to reflect updated information on CNN and Facebook’s partnership on the debates.

Tonight, CNN and Facebook are to host the first presidential debate between the Democratic candidates. While political observers wonder what exchanges will be made between front-runners Hillary Clinton and Bernie Sanders, some eyes are on Facebook, and if it can truly create a true second screen experience in the face of social competition?

CNN will be using Facebook Mentions to stream the debate from its Facebook page, the first page to use Mentions to stream video, according to a report from Mashable. CNN, at the time of this posting, has nearly 19 million likes on its page. It was originally available to public figures who had been verified by the site.

The question of second screen arises as Facebook was ranked as the second most viewed source for political news for the baby boomer generation, in research earlier this year by the Pew Research Center. The social network was ranked the top viewed source for political news for millennials according to additional research.

When it comes to debates and major events, many types of social media outlets become second screen experiences. With this partnership, Facebook is attempting to be the provider of the most unique of those experiences.

In an interview with Mashable, Andrew Morse, CNN’s Executive Vice President of Editorial, said events like debates have become instant social events, and the ability to have a seamless experience was crucial.

“To be able to have that ‘second screen’ that is not a prosthetic limb, [that is] seamlessly flowing between TV and happening on Facebook — it’s a really neat concept,” Morse said. “It’s a really elegant dance in certain ways.”

Facebook does however have some competition on that dance floor, most notably with Twitter and Snapchat. Last week, Twitter introduced Moments, the feature that had been known by many as Project Lightning, which is likely too to play a social curating role with tonight’s debate.

Snapchat is also trying to find a footing, as it planned to hire journalists to document the campaign through snaps, in addition to its Discover channel, of which CNN is a content provider. Its head of news, Peter Hamby, who the social network hired earlier this year, was a correspondent for the cable channel in its Washington bureau.

It is unclear how many debates CNN is partnering with Facebook on. Facebook and CNN have an exclusive partnership on the debates for the rest of the primary season, according to a Facebook spokesperson SPJ reached by telephone.

Yet, no matter the results of tonight’s debate, a two-fold question emerges, which social network can provide the best second screen experience, and how can news organizations respond to it? Ultimately, that answer will come not from pollsters, pundits or the public in the series of primaries and elections that will follow, but from the social networks themselves, and the direction they will take to create an experience for its users that will be unique from all the rest.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is SPJ’s Community Coordinator and is a contributing blogger to the SPJ blog network on British media issues and social media’s role in the future of journalism. 

Outside of SPJ, Veeneman is Co-Student Life Editor and a contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital community, the board and staff of the Society of Professional Journalists, or its members.

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How Twitter is keeping tabs on the news

Twitter's news tab, unveiled last week, as seen on iOS. (Photo by the author.)

Twitter’s news tab, unveiled last week, as seen on its iOS platform. (Photo by the author.)

Last week, Twitter made available to some users in the United States a new feature called the News Tab.

This tab, available on the social network’s iOS and Android platforms, allows the user access to top headlines from varied sources. When a user taps an article to see more, they will see a headline, a brief paragraph and a link to that article. Below the article are top tweets from other sources.

According to a report from the L.A. Times, the feature is available in Japan, and it has been suggested that this could be a precursor to Project Lightning, a program for news and event curating that was announced in June, according to a report from Fortune. Indeed, beyond this, it has led to new engagement via the social network, which has shown benefits for audiences and Twitter itself.

“It’s a smart move for Twitter,” said Jennifer Wilson, the social media editor for the Toronto Star newspaper in Canada, in a telephone interview. “They are upping the potential for sharing.”

Wilson added that this allows Twitter to give context on information whilst staying true to messages in 140 characters.

“The news tab is interesting because instead of checking your morning newsletters, you have a one stop shop for news,” Wilson said. “It’s a different way to engage people on the network. They’re doing a lot of experiments and this is just another one where you see people logging in and coming back.”

The news of the introduction of the news tab comes amid continued concerns of user growth, announced in second quarter results July 28. The tab is not available internationally, but Wilson says should Twitter decide to make it available in Canada, there will be questions news organizations have to answer, from how to get tweets out there, to ensuring audiences are served not just within the tab but also in their news feeds. These questions are also likely of other organizations including in the US.

On the issue of growth, Wilson said this was a direct response to what Facebook was doing in terms of its Instant Articles program, and for Twitter’s part, there was no restrictions placed by the algorithm.

“They’re highlighting that news is an important part of the service they provide to users,” Wilson said. “It’s another way to make sure users are getting the most up to date information.”

It is unclear however as to the news tab’s prospects in the United States, or indeed internationally. Reached by email, Rachel Milner, a spokeswoman for Twitter, said this was an experiment and declined to share any further plans.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is a contributing blogger to Net Worked and SPJ’s community coordinator. He is also Co-Student Life editor and contributing writer for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

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Snapchat Live, Citizen Journalism

You know what social media I purposefully held out on?  Snapchat.

I’d seen one too many of my peers get burned by that pesky little instant-messaging system –– either by sending the right snap to the wrong person, or getting that ugly selfie screen-shotted (I’m sure that’s a verb by now, right?).

No way, I scolded myself. Sending unattractive pictures of my face in different discrete locations is not the kind of social media I want to engage in.

And here we are.  I’ve succumbed to the inevitability of Snapchat, much to the delight of my closest Millennial friends.

Though I still haven’t figured out all the quirks and mechanics of the app itself, (like what really happens when you swipe left instead of right?), I’ve embraced Snapchat as a tool for news, like the nosey little journalist I am.

Not only is my favorite news organization, National Geographic, highlighted in Snapchat’s Discover section every morning, but there’s now a new feature I can’t stop clicking on: Snapchat Live.

Live is essentially a city spotlight, where one city from –– get this –– around the entire world is selected every few days.  Snaps sent with the city’s geotag (a marker identifying the city, swipe right a few times to see yours) are collected and sorted into a story by Snapchat support gurus.  The result is a curated, 100-some-second photo-story told from a handful of the city’s denizens, from almost every location (and angle) possible.

As a wanderlust soul stuck in suburban Ohio, I can’t help but smile and laugh along with those Snappers (a new term for Snapchat users, perhaps?) waving and yelling “Hello, from Cairo!” on my tiny little screen.  In the past few weeks, I’ve been transported to São Paulo, Brazil, and a dazzling city in the United Arab Emirates.  I’ve been taken on intimate boat rides, shown the pyramids of Giza from a lofty rooftop, and seen the sun set on different continents –– without having left my bedroom.

The world is truly a wonderfully small world, after all.

Now, I’ve seen many of these breathtaking sites from textbook stock photos and glossy banners in magazines.  But there’s something about this utterly raw, perfectly imperfect footage on Snapchat Live that keeps me coming back for more.

It’s real.  It isn’t some doctored postcard sent to seem luxurious, remote, or exclusive to us relatively affluent Americans.  Snapchat Live showcases young people, like me, using social media as a tool, a guide, to make our world feel more like a community instead of divided countries.  And I admire this emerging form of citizen journalism, for all of its genuine humanness, if you will.

Because when I’m driving around Columbus, I see more of Fifth Avenue traffic and corn-shucking at my local farmer’s market, a crowded movie theater parking lot and an even more crowded Jeni’s ice cream stand than I do the picturesque skyline of downtown plastered onto every travelogue in history.  And that’s the kind of story I want to tell, to show to others: the bright, beautiful, undiscovered world in which I live.

Snapchat Live is also being used to capture historic moments and live entertainment events happening around the world; I watched the U.S. Open of Surfing this afternoon.  So, don’t be like me –– see what Snapchat is all about today.  I believe it’s redefining citizen journalism in the 21st century as we know it.

Bethany N. Bella is studying Journalism, Environmental Studies and Cultural Anthropology at Ohio University’s E.W. Scripps School of Journalism. Connect with her on Twitter @bethanynbella or browse her work at bethanybella.com

The views expressed in this blog post are that of the author’s, and do not necessarily reflect the views of the SPJ Digital executive, the board and staff of the Society of Professional Journalists, or its members.

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Is Snapchat discovering a journalistic comeback?

As Snapchat updates its Discover feature, its still trying to figure out its purpose in the world of social media. (Image: Flickr user ryan.nagelmann under CC)

As Snapchat updates its Discover feature, its still trying to figure out its purpose in the world of social media. (Image: Flickr user ryan.nagelmann under CC)

The last couple of weeks have seen changes to Snapchat’s Discover feature, the platform established in January by the Los Angeles based social network that has seen content from providers including CNN, ESPN and the Comedy Central network.

Two weeks ago, a new iOS update was made available, putting the feature front and center before stories and updates from other users. The update came amid concerns of decline in engagement through Discover, according to a report from Mashable.

Earlier Monday, it was announced that the iHeartRadio streaming service and BuzzFeed would start publishing on Snapchat, according to a report from the tech news site Recode, which added that Vox.com would also begin publishing on the platform later in the summer.

These moves from Snapchat comes as it continues to make a name for itself in the world of social media journalism through Discover, as the concerns of engagement decline continue to make themselves known. But in order for Snapchat to reverse the decline concerns, there must be an appeal to engage with that content. Is the engagement responsibility down to the publisher, or is it down to Snapchat?

Snapchat is still seen as an underdog as far as social media platforms, but brands and publishers are ready and willing to engage with as many different audiences as possible. The addition of brands like BuzzFeed to Discover signal that publishers want to engage with Snapchat’s audience. Indeed, for Snapchat, this signals that it wants to be a force to be reckoned with when it comes to the interaction of social media and journalism.

Yet, more must be done by the social network to convince younger audiences that Discover is worth their time, in an age where the media environment for them consists of a multi-screened, multi-platform experience. On the other side, the Discover feature should be able to signal that Snapchat is ready to be a part of the ever expanding world of social media journalism, something that will please its early investors, as well as become credible competition to Facebook and Twitter.

Even as new publishers join the list of making their content available on Discover, Snapchat is still trying to figure out the role Discover should have. It will take some time to come to a conclusion, and to convince publishers that engaging through this platform was the right move.

Until then, Discover has taken on a new form – a way to figure out the answer to what all the buzz is about when it comes to Snapchat, something that remains, for the most part, mostly unanswered.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is a contributing blogger to Net Worked and SPJ’s community coordinator. He is also Co-Student Life editor and media correspondent for Kettle Magazine, an online publication in the UK. You can interact with Veeneman on Twitter here.

The views expressed in this blog post are that of the author’s unless otherwise indicated, and do not necessarily reflect the views of the SPJ Digital executive, the board and staff of the Society of Professional Journalists, or its members.

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The Power of a Picture

The saying goes “a picture tells 1,000 words,” but what happens when those 1,000 are misleading, untrue and misinformed? This is the situation that was created, according to Snopes, when a Boston columnist and radio personality tweeted a picture of an Army veteran who is a double amputee and CrossFit athlete. Gerry Callahan, the columnist, implied in his tweet that the veteran was the runner up to Caitlyn Jenner who was named the winner of the Arthur Ashe Courage Award given by ESPN. Now, I am not going to take a stance on whether Jenner should have won the award or not or whether the veteran should have won the award or not, but this is prime example of how the Internet and social media have the power to spread information at lightning speed whether it is true or not.

The rumor spread so rapidly and elicited such negative responses that ESPN released a statement about the award and a spokesperson for ESPN said in an article with MTV there “no such thing as a runner up for the three major awards” (Arthur Ashe Courage Award, Pat Tillman Award for Service and the Jimmy V Perseverance Award). It is understandable that people are going to have opinions about Jenner winning the award — what do people not have an opinion about? — but the problem comes in when people start sharing information that isn’t true or misleading.

This can happen just as easily with a tweet or Facebook updated during a major event. A supposed witness shares something on social media, news organizations and journalists pick it up, and all of a sudden the majority of people are believing one thing happened when in reality the opposite occurred. It isn’t a new lesson that people need to be wary of information they read on the Internet, but it is definitely one people should be reminded of repeatedly because sharing wrong information will only continue.

This is one area where journalists can be a service to the public. They need to be the ones fact checking the information they are sharing and looking in to what people are sharing around them. Journalists should be the ones who are cracking the rumors and informing the public what is fact and what is speculation. As social media use increases and more people have access to the Internet throughout the world, journalists should be increasing their awareness of what is going on and doing their best to ensure people are informed on the facts instead of the rumors.

Taylor Barker, a member of the Ithaca College chapter of the Society of Professional Journalists, is the student representative for SPJ Digital. Barker is also an editorial intern for The Miss Information. You can follow her on Twitter here.

The views expressed in this blog post are that of the author’s unless otherwise indicated, and do not necessarily reflect the views of the SPJ Digital executive, the board and staff of the Society of Professional Journalists, or its members.

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Instant Articles: A revolution in journalism

Facebook CEO Mark Zuckerberg, whose social network launches the Instant Articles initiative today. (Photo: b_d_solis/Flickr under CC)

Facebook CEO Mark Zuckerberg, whose social network launches the Instant Articles initiative today.
(Photo: b_d_solis/Flickr under CC)

Today, Facebook is launching its Instant Articles initiative, where news organizations will be hosting content on the social network’s site.

The official confirmation comes in a blog post from Facebook after previous reports, most notably in March from the New York Times, prompting rampant speculation as to what role Facebook would have, and how it would exactly affect the relationship it had with publishers.

There are nine publishers taking part, including the Times, BuzzFeed and the BBC. The feature is to start on Facebook’s iPhone platform, but expand in the coming months, the social network said, noting more publishers would also be involved in due course. Additionally, publishers are to take the revenue generated from advertisements in that content. Facebook says it allows publishers to provide a better experience for readers.

In that blog post, Mark Thompson, the chairman of The New York Times Company, said the move was significant because of the Times’ audience on the platform.

“The New York Times already has a significant and growing audience on Facebook,” Thompson said. “We’re participating in Instant Articles to explore ways of growing the number of Times users on Facebook, improving their experience of our journalism and deepening their engagement.”

With the release of this initiative, this opens a new chapter in social media journalism, especially Facebook’s role, and will be a revolution in the relationship between the consumer and the news organization.

Dick Costolo may be leading Twitter into a news production age if they acquire Circa. (Photo: b_d_solis/Flickr under CC)

Dick Costolo may be leading Twitter into a news production age if they acquire Circa.
(Photo: b_d_solis/Flickr under CC)

While it is early and the number of partners are limited, the move by Facebook, and indeed speculation of acquisitions and experiments by other social network sites, notably Twitter’s rumored acquisition of Circa, and Snapchat’s decision to hire Peter Hamby as head of news which is likely to affect its Discover feature, this will lead to a change in the thinking of journalism in the social media age.

Facebook has taken the bold step by becoming more than just a way to curate discussion on the news. It has become the news.

Today’s launch of Instant Articles will have significant implications on journalists working on the web. The relationship between social media and editorial content has changed, and while whether if it is positive or negative remains for the moment uncertain, it will change not just how we think about a story, but how we can engage with our audiences.

This is an important time for journalists near and far to consider this initiative and the future of their role in social media journalism, not just on Facebook, but on other platforms, for more moves like this may be on the horizon. We owe it to not just our colleagues in the profession, but ultimately our audience, to be ready for what is ahead, whether you write for a newspaper, produce for TV or radio or for online.

Facebook has shown us what is ahead in social media journalism, and perhaps for the industry as a whole. It is up to us to how we respond to it.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is a contributing blogger for Net Worked, and serves as Community Coordinator for SPJ. Veeneman also is Deputy Editor, Media Editor and a writer for Kettle Magazine, an online publication in the UK. Veeneman also blogs for the web site ChicagoNowYou can interact with Veeneman on Twitter here.

The views expressed in this blog post are that of the author’s unless otherwise indicated, and do not necessarily reflect the views of the SPJ Digital executive, the board and staff of the Society of Professional Journalists, or its members.

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Could Twitter be more than a curator?

Twitter is said to be considering buying the mobile app Circa, according to reports. (Photo via Wikimedia Commons under CC license)

Twitter is said to be considering buying the mobile app Circa, according to reports. (Photo via Wikimedia Commons under CC license)

Twitter is known by many journalists to be a curator for information, allowing a new way to inform and engage audiences on various subjects. But a recent report may suggest Twitter may be going beyond its curating role.

A report from the Business Insider web site suggests that Twitter is considering acquiring the mobile app Circa. Sources mentioned in the report tell the site that no deal has been reached, and is a route the social network is considering.

The founder of Circa, Matt Galligan, told the site that he had been considering numerous options, but declined to discuss options with Twitter. Twitter, for its part, did not discuss any conversations with Business Insider.

“We didn’t put Circa up for sale,” Galligan said. “We’ve got a term sheet for a Series A on the table, but after evaluating all the inbound interest from potential acquiring parties, we decided we wanted to give more attention to those conversations.”

While nothing formal is in place, this raises an interesting question onto the role Twitter has in the newsroom, and if perhaps the social network would be going beyond a curatorial role, and enter an editorial production role.

Facebook is considering an editorial move, with the social network being the host for news and articles from various publishers. The Wall Street Journal reported earlier this month that Facebook is considering letting publishers keep all of the revenue from certain advertisements, as the Instant Articles initiative is said to debut this month.

The rumors surrounding Twitter’s possible Circa acquisition may perhaps be considered a response to Facebook’s move, and creating a new way to tackle distribution and the role of content in the social age. Whether it comes to fruition is uncertain, but it may lead to how more social networks think about their relationships with newsrooms, and more widely, how journalists view the relationship between not just social media and audience engagement, but social media and the editorial process.

Alex Veeneman, a Chicago based SPJ member and founder of SPJ Digital, is a contributing blogger for Net Worked, and serves as Community Coordinator for SPJ. Veeneman also is Deputy Editor, Media Editor and a writer for Kettle Magazine, an online publication in the UK. Veeneman also blogs for the web site ChicagoNowYou can interact with Veeneman on Twitter here.

The views expressed in this blog post are that of the author’s unless otherwise indicated, and do not necessarily reflect the views of the SPJ Digital executive, the board and staff of the Society of Professional Journalists, or its members.

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