On the hunt for a digital job? Keep these five pieces of advice in mind.
Research, and then research again
Search the company you’re interviewing with on all social platforms and compile a study guide. Research key players and learn the backstory of your interviewer (if you know their name). Reach out to friends and colleagues in digital media who can provide you with a few questions they’ve been asked or have asked interviewees. Rehearse your answers so you’re not struggling with an “Ummm” when across the table from a potential future employer.
Bring hard numbers
Managed social accounts and web platforms in a previous role? Have your audience numbers handy with examples of how you grew it. Hiring managers want tangible evidence that you know what you’re doing and have experience with assessing analytics and drawing conclusions.
Know the latest trends/updates
Not familiar with Facebook’s latest newsfeed update? Unfamiliar with how news orgs are using Snapchat to connect with audience? Get on it! Hiring managers want to see how you’ll problem solve ever-changing issues in the digital space. Subscribe to a daily media newsletter to keep up with new tools and media community updates. Prepare ideas about how you would implement emerging social media platforms and how the solution would affect day to day workload etc.
Walk the walk
Make sure your personal social media sites convey your commitment and passion for digital. This means keeping personal matters to a low roar and engaging with other journalists etc. The last thing a hiring manager wants to see is an account that hasn’t been used in months (years, ahh!) or an account that’s simply retweets. Share info about projects you’re working on, conferences/training your attending and your take on media trends. Twitter is a prime way to research a media company and even get to know the person you’ll be hiring with. Keep your bio up to date, your icon photo professional and link to a portfolio site.
Always send a note
I get it, you’re applying for a digital job so your mind might default to sending an electronic thank you note. Do that within the first few hours after the interview but don’t stop there. Grab a professional thank you note (leave the dogs with clown suits on for another day) and craft a short message in your most legible handwriting. Reference a couple key points from the meeting and graciously thank the interviewer for his or her time. Send the note that same day.
Brandi is co-chair of social and interactives for SPJ Digital.