Software developer Adobe has simplified video production and editing for any journalist on the go who’s armed with an Apple iPad. The company officially unveiled today its new Adobe Voice app, a kind of PowerPoint on steroids now available for free at Apple’s iTunes Store.
Quite simply, Voice makes video possible without actually filming any video.
Through a simple step-by-step process, users simply insert their own photos or animation clips or download images from rights-free sources into a kind of storyboard template, then add text from a selection of more than two dozen preinstalled themes and 25,000 icons.
The app gets its name from the feature that allows users to then record narration by tapping the microphone icon at the bottom of each page as they assemble a scene. Voice also includes a music list to lay down an audio foundation.
Once complete, each video can be shared on social media, blogs, and websites, or uploaded for display on Adobe’s own servers, by tapping another icon.
Adobe predicts Voice could make the most noise at schools, where students and teachers can make quick videos without the hassle of complicated equipment or software. Net Worked however predicts a faster adoption by the public — and certainly by street journalists looking for yet an even quicker way to make a good first impression.
David Sheets is a freelance writer and editor, Region 7 director, and past-president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at email@example.com, on Twitter at @DKSheets, on Facebook and LinkedIn.