WHAT: The Society of Professional Journalists’ Digital Media Committee is proud to present an evening of exploration into the much talked about topic of “hyperlocal journalism.”

To give you an idea of the topics that will be discussed, here are a few questions that the panelists will be asked:

• How do you make money selling local news?
• What is a day in the life of a Patch reporter like? What about the editor(s)?
• What content on Patch sites is being consumed the most?
• What, if any, multimedia skill sets is Patch looking for when they hire reporters?

The end of the evening will be Q&A with questions from the audience. Questions via Twitter and e-mail are encouraged for those individuals who cannot attend in person. Send your questions to spj_dmc@yahoo.com or use the hashtag #spjpatch

#spjpatch

WHO: 4 staff from Patch (we will update this information with specific names as it becomes available)

WHERE: Illinois Technology Association
200 South Wacker Drive
15th floor
Chicago, IL 60606

WHEN: 5:30 p.m. to 7:00 p.m.

LIMITED SPACE: The Illinois Technology Association has generously donated the space for our event. However, seating is limited to the first 125 attendees to sign up. Tickets are FREE! Please bring your ticket with a valid form of ID in order to be admitted into the building.

Get your tickets now -

http://hyperlocalnews.eventbrite.com

WHO SHOULD ATTEND: Journalist, citizen journalists, hackers, programmers, professors

What is PATCH? (in their own words):

“We’re a community-specific news and information platform dedicated to providing comprehensive and trusted local coverage for individual towns and communities.” Read more…

I was tempted to call this blog post “10 Ways To Pimp Yourself Online,” but I worried that such a vague label might attract an audience with entrepreneurial aspirations of a different sort, perhaps of the (gasp!) street corner variety.

Since this blog is geared toward the journalistically-inclined, I suppose “building your brand” is a more appropriate description. In any case, here are 10 tips on how to increase your visibility so you can sell your skills, talents, and services….

1. Defend your turf

Sign up for social networking sites and claim your name before anyone else does. Try to be consistent with your usernames. I try to use my real name whenever possible – I set my Twitter handle as @emilysweeney. On Facebook, however, I wasn’t so lucky….another Emily Sweeney beat me to the punch, so I couldn’t use that as my Facebook URL. Don’t let that happen to you!

2. Master your domain

Buy a domain name that you can use as a “home base” – a place where you can post clips and showcase your work. I registered my name –  www.emilysweeney.com -  and I use that URL for my online portfolio.

3. Join a gang

Follow the advice of media maven Dan Schawbel, (author of the Personal Branding Blog)  and form “a Twitter mastermind group.”

“As you may suspect, certain groups of people on Twitter constantly promote and retweet each other. Some of them are in what are called “mastermind groups” — groups of individuals who are committed to helping each other and sharing knowledge amongst themselves. They are communities of supportive colleagues who seek to mutually help each other become more successful.”

Read more about that, and Dan’s other helpful tips, in his excellent column:

How To Build Your Personal Brand on Twitter

4. Leave your mark

While it might be tempting to spray paint your Twitter handle on a subway train, please don’t. There’s no need to vandalize. There are plenty of other ways to promote yourself. For starters, you can add your website URL and Twitter handle to your email signature, your blog comments,  and the taglines of articles you write. You should also put this 411 on your business cards, and all of your social networking profiles. Make bumper stickers emblazoned with your URL.

5. Get LinkedIn

LinkedIn is a great resource to find people, and for people to find you. To make the most of LinkedIn, be sure to include all of your recent jobs and relevant experience in your profile.  Use descriptive keywords and post your Twitter account and website up there, too.  Select a personalized URL (See tip #1).  Once your profile is complete, start connecting with people you know and join some groups. Write recommendations for your colleagues, and participate in discussions.

6. Facebook

Facebook can be a great reporting tool – you can use it to find story ideas, background information and sources. It’s also another platform for you to present yourself and get more people to see your work. If you already have a personal Facebook account and profile, you might also consider creating a Facebook Fan Page.

7. Write, write, write

Raise your profile by contributing to media blogs and trade publications like Quill.

8. Tweet, tweet, tweet

Set up a Twitter account and snag your username (see tip #1). Use it to connect with colleagues and tweet links to your work and theirs.

9. Volunteer

Contact your local SPJ chapter and offer to help out. You could serve on a committee, lead a workshop,  mentor a young journalist, organize a panel discussion…It’s a win-win: you’ll be doing a good thing, and it helps raise your profile in the journalism world.

10.  Network

Last but not least, make sure you get out there and mingle your peers. Attend conferences and training seminars. Need ideas? A good place to start is JournalismTraining.org and our very own Digital Media Events calendar.

Emily Sweeney is a staff reporter at The Boston Globe. You can follow her on Twitter (@emilysweeney) and find her on LinkedIn among other places.

Creating and publishing interactive charts no longer requires expensive software.

Forget about building simple line graphs. Using Chartle.net you can create any number of visual charts to display your data online.

Here are a few examples of the types of charts you can make using Chartle.net:

Using Chartle.net does not require registration and is free.

Every chart you build can be published, shared and embedded on your website or blog.

Data for your chart can be entered manually or inputted using an excel spreadsheet via the ‘import’ feature.

You can also adjust the size of the chart you create to fit your site.

Before you publish your Chartle you’ll be asked to give it a

? Title

? Author

? Description

Click here to view an example of this interactive Chartle.net chart.

Need to make a modification to your chart? You can create a new chart using the data stored in a currently published chart.

Hilary Fosdal is the Interactive Content Manager for Barrington Broadcasting Group. She blogs at hilaryfosdal.com and tweets @hilaryfosdal.

Think you know all you need to know about Google? I thought I did — but last night I learned I only knew about a fraction of the cool things Google can do.

Jake Parillo, Google’s Midwest Global Communications and Public Affairs Manager, walked us through dozens — if not hundreds — of ways to use Google. Here are some of my notes:

- Google results are ranked by an algorithm, which take a number of factors into account.

- On a search results page, click “+ Show Options” to specify your search results.

- A few cool search tricks: don’t worry about capitalization, put a minus sign in front of terms you want to exclude from results (example: vacations -chicago will show you all vacation results that do not include Chicago), and search for content on a specific site by using site:chicagotribune.com (example: bears site:chicagotribune.com will show you all Bears stories on Chicago Tribune’s Web site). More search tips.

- Google’s search pages will continue to evolve. For example, when you preform certain queries, Facebook and Twitter updates are included in search results.

ADVANCED SEARCH

- Look into Advanced Search when you have time. Here’s where you’ll learn to include certain phrases, exclude others, etc. This is also where you’ll find a list of topic-specific search engines from Google including a U.S. Government search (google.com/unclesam), which will show you results from government sites only. Also check out Google Scholar.

- You can also find sports scores (search a team name during a game for scores), times around the world (“time (city)”), stock quotes (search a stock symbol to get up to get market results), and weather (“weather (city/ZIP)”). Google can also be used as a dictionary (“define (word)”), calculator (1+1), currency converter (“dollar to (currency)”), and a unit converter (“inch to (unit)”). You can also type in your flight (“(airline) (flight #)”) to find out if the flight is on time. Google contains so much data, that you can even search “population of China” and a graph and number will be the first thing to pop up. Click that to enlarge the graph to compare it to another country’s population – or the world’s.

- There are also language tools to translate a Web page. You can find these by using Google’s Chrome browser or downloading the Google toolbar.

HOT TRENDS

- Check out hot trends to find out what people are searching for right now.

- View Hot Topics to check out the larger-picture queries.

GOOGLE INSIGHTS FOR SEARCH

- It’s a tool that allows you to see the interest of a term on the Web over time. You can specify search, location, date range, seasonality and category. You’ll also see where that search term is the most popular. Type in several terms to compare the results against each other. (See: Thanksgiving)

- You have the option to turn on and off news headlines, which help give context to your graph.

ALERTS

- Keep tabs on your beat (or your reputation!) by turning on alerts — from news stories, blogs and more — to get immediate, daily or weekly updates on any search term you’re interested in. (I’d suggest your name and/or your social network handle)

NEWS

- Customize your Google News page by picking and deleting which sections you want — and don’t want to read about. You can specify the news to be just from your location (Detroit, etc.) or you could decide to have the headlines focus on your beat (ex.: health, or more specifically cancer).

- The Google News archive: Google’s constantly working on digitizing offline content; however some of the archived information does come at a price.

READER

- Set up your reader to have all of your favorite blog and site updates sent directly to you in one place.

MAPS

- Jake suggested using maps a number of ways including for before and after photos (referenced the Buffalo plane crash house, Haiti), creating an area map that readers can tag specific locations (ex.: potholes, wildfires, etc.)

- Jake also showed us how you could scroll through a time line of Google Maps satellite images (for example you could go through the building of Chicago’s Trump Tower) — but I forget how he said you can do this. If anyone remembers, please mention it in the comments! He said some of the maps and satellite images available go back to the 1940s.

- Google will soon offer bike directions in Chicago (in addition to walking, driving and public transit)

- If you have GPS on your mobile device you can type in coffee (or anything you’re looking for) and the map will show all of the coffee houses closest to you.

DOCS

- If you’re not a fan of Microsoft products, and don’t use them (like Google), try Google Docs for all of your word-processing, spreadsheet, presentation and form needs. Jake said the Docs are so secure that government agencies rely on them. Another plus is that since you save your documents online, they’re available to you everywhere you log in.

Some last cool tips, tricks:

- Try Google voice and video for free Internet chat

- Call 1-800-GOOG-411 for free search results over the phone

- You can text a query to Google, and it will send you answers

That’s about it! Jake promised to send us materials from the session, so we’ll try to post those too.

In the meantime, check out what folks had to say about the event on Twitter — and flip through photos from the evening.

Did I miss something? Have questions? Leave a comment!

Amanda Maurer is a digital news editor at the Chicago Tribune, who specializes in social media. She blogs at acmaurer.com; you can also follow her on Twitter at @acmaurer.

Here are photos from tonight’s Google 101 for Journalists: Getting the Most from the Web

Google 101 for Journalists in Chicago

Every day, millions of people around the world use Google’s search engine to find what they’re looking for…Tonight, a room full of Chicagoland journalists rediscovered Google. I was among them. Read more…

I am in Seattle today attending Day 1 of the Journalism That Matters event: “Re-Imagining News & Community in the Pacific Northwest,” which runs from today through Sunday.

Twitter hashtag: #jtmpnw, and I’m @jessdrkn.

This “un-conference” intends to explore new relationships between journalism and communities. This event is unlike traditional events or conferences with line-ups of experts telling attendess what they are doing — this is about attendees talking to each other.

I am hosting a table for my website on hyperlocal and community news start-ups, InOtherNews.us, and for the National Association of Hispanic Journalists, of which I’m a director.

Seattle and the Northwest has become a hotbed of community/hyperlocal startup activity.  Some participants at this event are:

• Seattle City Club
• The B-Town Blog (from Burien)
• The Salish Sea Network
• The Tyee
• West Seattle Blog
• Xconomy
• YES! Magazine

Other event attendees setting up their tables alonside me in the commons area are:

• Asian American Journalists Association
• Cascadia Times
• Common Language Project
• Countywide Community Forums
• Department of Commnications, University of Washington
• Instivate
• KBCS-FM
• Knight Commission on the Information Needs of Communities in Democracy
• KUOW Public Insight Network
• LocalHealthGuide/Seattle
• Master of Communication in Digital Media, U of W
• Media Island International
• Natural Oregon
• News 21
• Pedro De Valdivia — an artist who uses trash or discarded items for his Modern-Ecoism work
• Reclaim the Media
• Seattle Times
• Sustainable Seattle
• Washington Coalition for Open Government
• Washington News Council

Jessica Durkin is the founder of http:InOtherNews.us, a site that tracks independent community, local and regional news start-ups. She is interested in entrepreneurial journalism and the new paradigm. She is the mid-atlantic director (Region 3) of the National Association of Hispanic Journalists.

Watch snippets of opening remarks from Rupert Murdoch and Arianna Huffington during the first day of the Federal Trade Commission workshop titled ‘How Will Journalism Survive the Internet Age.’

Josh Cohen, Senior Business Product Manager of Google News explains during his 15 minute presentation at the FTC workshop how to prevent Google and search engines from indexing content on websites.

During the FTC workshop “How Will Journalism Survive the Internet Age?” Steven Brill and Karen Dunlap share their thoughts on past and future business models for journalism.

Hilary Fosdal is the Interactive Content Manager for Barrington Broadcasting Group. She attended both days of the FTC workshop. You can read more of her work on Running for Food.

***

Below are selected photos from the workshop. To see the full photoset check out this link.

Photographer: Steve Fosdal

Thinking about attending the FTC workshop on the future of journalism in the Internet age?

Here is the beginning of the FTC’s press release:

Consumers are increasingly turning to the Internet for news and information. Advertisers are moving ads to online sites and scaling back on ad buys as a result of the recession, and news organizations are struggling with large debts that were acquired during better times. As a result, some are questioning how journalism will evolve in the future.

The workshop will consider a wide range of issues, including: the economics of journalism in print and online; the wide variety of new business and non-profit models for journalism online; factors relevant to the new economic realities for news organizations, such as behavioral and other targeted online advertising, online news aggregators, and bloggers; and the ways in which the costs of journalism could be reduced without reducing quality. Read more…

***

Agenda

• Read the Public Comments
• Read SPJ’s Digital Media Committee comments
• Read SPJ’s Northern California Chapter comments

The week in new media for this blogger started in Philadelphia on Saturday, Nov. 7,  and ended Thursday, Nov. 12 in Richmond, VA.

The days in between took me to Washington, D.C. and all the cities were quite the haul (24 road hours) from Scranton, PA, where I live. The trek was worth it, especially given the priceless networking and exposure to Journalism 2.0 projects and pioneers. And yes, for some of us who keep up with new media reporting and entrepreneurial journalism, there were some familiar names in the crowd.

Here is a quick recap:

SATURDAY: Philly

I liveblogged PhIJI: Philadelphia Initiative for Journalism Innovation, hosted by Temple University’s journalism progam faculty. The school chose panelists from local start-ups of both print and online publications, marketing executives, venture capitalists, and a faculty member from the business school.

Note: One of the organizer’s told me after the event that staff from traditional media were invited. None showed.

In the breakout session, “Multimedia websites,” reprsentatives from Philebrity.com, AroundMainLine.com, Berks Community Television (BCTV) and MiNDTV discussed their business models and stages of development. BCTV, a public station, recently received funding to develop a news site and are recruiting citizen journalists. AroundMainLine.com representatives talked about catering to an upscale bedroom community.

In “The Start-up Mindset” session, Gabriel Weinberg talked about his search engine duckduckgo.com that he said filters a lot of unwanted junk in search returns, while Neil Harner discussed marketing his new magazine Philly Beer Scene, a publication about craft beers that is catching on with bartenders, drinks reviewers and beverage distributors.

Venture capitalist/angel investor reps were from DreamItVentures and RSM McGladfrey/CFO Alliance. Marketers and branders included staff from Seek Up Group, Brown Partners, RadioOne, and book author Gloria Blakely.

Amy Webb, a new media consultancy firm Webbmedia Group, ended the day with her keynote address that introduced the crowd of mostly journalism students to Journalism 3.0 (and beyond!) web applications and “lifestreaming” trends. Her keynote material is here – there’s a ton of useful links. Also, some of this stuff is really advanced. What do you think about their applications for journalism?

MONDAY: DC

#nmwe

More than 50 people attended J-Lab’s 2009 New Media Women Entrepreneurs summit that assembled a day’s line-up of hyperlocal and community journalism pioneers. Some were operating with the help of donations and non-profit grants from J-Lab, others were commercial. All the sites, it’s editors and founders said, involved a lot of sweat equity.

Greg Linch, from Publish2, did a bang-up job collecting tweets, and here’s detailed coverage from a Knight Digital Media Center rep.

Panelist topics ranged from training citizen journos (difficult, and turnover is high) to staying organized using Google apps and  finding revenue by hosting regional conferences.

Some speaker highlights:

WestSeattleBlog.com co-founder Tracy Record talked about the “turning moment” for her community blog — when it morphed from a general neighborhood interest site to breaking news during a windstorm that shut down part of West Seattle. She was “self-drafted” by residents to find out what was going on. Record, a traditional news veteran, says she tries to post 12 stories a day.

At OaklandLocal.com, Susan Mernit said she is focusing on news and projects generated by area non-profits, groups which are usually underserved in traditional media. The site also reflects the large activist community in Oakland.

The Forum founder Maureen Mann started her site in an underserved media corner in New Hampshire. She said since the site began in 2005, legacy media outlets have begun paying more attention to the area. She also noticed more civic engagement: When she started, there were only two seats were contested for 22 positions in which there were only 14 candidates.

NewCastleNOW.org was begun in 2007 by two parents who were regular school board meeting attendees. They, Susie Pender and Christine Yeres, wanted more information about a school construction project. Now they cover four town hall or school board meetings a week.

MadisonCommons.org editor Cathy DeShano said she has had mixed results training citizen journalists. She said anyone who wants to contribute to the site must complete training, but many abandon the effort and lose their nerve to write when they see publishing standards. She said they get a lot of people in their 20s and 60s. Turnover is high.

Teresa Puente, a communications faculty at Columbia College in Chicago, is starting Latina-Voices.com to generate news and information about women in the Latino community.

A full list of names and site links to the 12 presenters is here.

THURSDAY: Richmond, VA

#onavpa

At the Virginia Press Association workshop, in collaboration with the Online News Association, newspaper people from some of Virginia’s major dailies were briefed on social media, online publication laws and the “micropersonal vs. microlocal” news movement, plus tips on mining online data, paid content, and social networking in political coverage.

The VPA has begun collecting blog coverage from the afternoon.

Ken Sands, a digital media consultant from DC., plugged the Twitter feed The Twitter Times and urged editors and reporters to find block-level data, do smart aggregation and tap neighborhood bloggers or contributors.

And Ryan Sholin,  Publish2’s director of news innovation, listed Five Ways to Put Social Media to Work in Your Newsroom. And he posted his slide presentation in PDF form on the Web.

ALSO THURSDAY: I couldn’t attend this, but I would have liked to: Jeff Jarvis’ HyperCamp on New Business Models for News.

Digital Media Committee member Jessica Durkin is the founder of http://inothernews.us, where she tracks community news start-ups. She is the Region 3 director for the National Association of Hispanic Jounalists, and just joined Journalism That Matters. She is @jessdrkn on Twitter.

A Net Worked Q&A with Jesus Sanchez, founder and editor of TheEastsiderLA.com, an online community news site covering several neighborhoods in the northeast and northwest section of Los Angeles. Mr. Sanchez is a former Los Angeles Times reporter and started TheEastsiderLA in July 2008 after he was laid off from the Times. He lives in Echo Park, one of the communities he covers.

Jesus Sanchez: I don’t have specific numbers or stats. But my coverage area includes the neighborhoods northwest and northeast of downtown Los Angeles. The neighborhoods range from low income and primarily Latino to some upper middle class areas with a mix of ethnic and racial groups.

 What is your digital platform/publishing software?

Google’s Blogger. Blogger is not as sophisticated and does not offer as many options as some other blogging platforms. But it’s so easy to use, practically free and integrates well with the other Google services – such as gmail, Google Docs, Google Analytics – that I use. I also wanted a system that I could be able to update and change on my own and also took care of web hosting.

I looked into hiring a designer to create a more sophisticated look and system (which would cost at least several hundred dollars) but then I realized I would also have to pay them anytime I had a problem or needed to update. I have been able to customize some of the standard Blogger templates by checking some other sites and using Google’s Help Group. I’ve actually enjoyed seeing how far I can take these free online services.

Describe your workday with TheEastsiderLA.com. How many hours do you put in, how many days a week?

I usually devote my mornings to the blog. I get started by reviewing email alerts, RSS feeds and other sites for news, photos and items that go into a daily News & Notes post. I then try and write one or two posts for that day or the following day. I will try and hit perhaps one or two community meetings a week. 

Do you work out of your home?

Yes. Out of a home office/guest room.

Are you able to pay yourself? I see there is some advertising, but is it enough to allow you to do this full-time, without outside financial help?

Not much money is coming in now. I’ve displayed some ads through a Google service but they often earn less than a $ 1 day given my traffic. I’m also displaying some free ads for local merchants so I can learn about ad delivery systems, sizes, prices, etc. So, at this point, my blog is more of a hobby and calling card than a business.

What are your costs or what is your budget for TheEastsiderLA?

I pay $10 a year to Blogger for the domain name. My biggest expense is probably on notebooks and pens. I have probably spent $20 on notebooks and pens. I also spent about $20 for some business cards.What goals do you have for your enterprise? Are there certain audience targets you hope to meet, such as unique visitor counts?

My goal has been to earn at least what might be a part time income. My plan has been to look more closely at ads once I started attracting 1,000 unique visitors a day. I think that was a number that might attract local merchants. I’ve been hitting the 1,000 number for the past month or two. That’s good but it still falls far short of some of the more established community news blogs. It’s also only a fraction of the people who live in the area I cover.

What are among the most popular features of your news site? What generates the most comments?

Crime, real estate, shopping and urban culture.

Do you have contributors or do you do any crowdsourcing for stories?

I just started collaborating with another writer, Ana Facio Contreras, on a regular basis and have on occasion taken submissions from readers. I’ve used comments on Twitter and Facebook to help report stories.

How active are news tips?

Not as active as I would like. I might get three to five a week.

What equipment do you rely on in your day-to-day operations? Did you have any learning curve with it after leaving your full-time newspaper job?

I’ve got my HP Pavillion dv6000 laptop, a Blackberry cellphone (great photos), a Canon Power Shot camera and a Sony digital recorder. I’ve been trying to learn how to take better pictures, especially portraits. I would like to learn how to shoot video at some point. In all cases, I need to make sure the equipment is easy to use because I don’t have much time to learn.

Why did you start TheEastsiderLA?

I started it after being laid off at the LA Times. I wanted to promote my abilities as a journalist and keep up a daily reporting and writing skills. I’ve always had a deep interest in my community. So, I figured I would merge my interest in community and skills as a journalist.

I had worked at the Times for 22 years, primarily as a business reporter. I spent the last five years as a online reporter and blogger. In fact, I was part of the first team of Times newsroom reporters assigned to report and write for the web. Of course, working online doesn’t protect you from layoffs.

You mentioned in a previous conversation with me that it was a little disconcerting to start reporting stories on your own, instead of with your former employer, the Los Angeles Times, and running into former co-workers at a news event. Can you describe this scenario?

I’ve had it happen twice at press conferences. In both cases I don’t think the Times reporter even noticed I was there But I still felt self-conscious just the same. It’s something I have to get used to. I’ve also had several instances when the public information officer I’m dealing with is a former Times reporter. Much time is spent discussing life post-newspaper.

Speaking of the press in general, have you tried getting formal press credentials for your site? Do you have difficulty getting stories or access because you are not associated with a large media outlet?

I’ve asked the Los Angeles Police Department for press credentials but have not heard back. Still, it does not seem to have mattered much. I’ve been able to attend LAPD press conferences with no problem and the department PIOs have helped me get information on breaking crime news. The captains in charge of the local police divisions have replied to my request for interviews and I’ve been able to approach crime scenes with simply a business card.

I thought I would get ignored a lot requesting information from public agencies and private corporations. But I’ve been surprised by how many PIOs do respond to my inquiries even if it is just to say “no comment.” I think some agencies are just happy to get any coverage they can get, even it’s from a small community blog.

What are some of the bigger challenges you are facing as a digital news entrepreneur? For instance, is funding an issue? Or updating technical skills? Or generating content?

Funding and generating content are big challenges. I really don’t want to seek out partners because I’m not sure there will be enough income to split. I understand some bloggers are going the non-profit route but I feel that means you just create more work by trying to organize and run a nonprofit as well as running a news blog.

Coming up with original daily content that is a big challenge given my time constraints. As far as my technical skills, I’ve discovered that if I keep things fairly simple I don’t have to learn HTML or complicated graphics and web design programs. There are all these simple, web-based programs that allow for ways ways to edit and crop photos, for example, or create your own graphics. Perhaps the biggest challenge ahead is developing my business and marketing skills to try and make this is a viable business.

Where do you see online digital start-ups in five years?

Not sure.

Do you think this is a permanent fixture in news dissemination?

Yes, blogs, Twitter feeds, Facebook posts, community message groups will all play a role in distributing news.

What feedback have you had from readers? Can you share some comments, some suggestions from them?

I’m always taken when people say “thank you” for covering a simple crime story or other bit of news that has gone overlooked. I’ve also been accused by some folks as just being nosey. I am nosey but I think that goes with the territory.

 SPJ Digital Media Committee member Jessica Durkin conducted this interview with Jesus Sanchez for Net Worked. Jessica, a former daily newspaper reporter in Scranton, is tracking online community news start-ups at her site http://inothernews.us. Jessica is also the Region 3, Mid-Atlantic director for the National Association of Hispanic Journalists.