Twitter Chat: “Clicks vs. Quality” on April 25

With the pressure to produce more content and the influx of viral stories across the web, what does it take for newsrooms to invest in journalism that stands out? How do journalists fight for more time to work on quality pieces and less time chasing clickbait? How do managers make those key digital content decisions?

We’ll address these topics and more in our next #SPJDigiChat on April 25, 2017 from 8-9 PM EST.

Join us for “Clicks vs. Quality,” a Twitter chat with digital newsroom leaders about online content strategies in a demanding media landscape.  Just use the hashtag #SPJDigiChat to join the conversation.

Our guest experts are:

  • Mitra Kalita (@MitraKalita) –  Vice President for Programming, CNN Digital 
  • Meghan Wesley (@MeghanWesley) – Digital Enterprise Editor, WCPO

Read more about them here:

S. Mitra Kalita is the vice president for programming for CNN Digital. Kalita leads CNN Digital’s efforts to creatively share its journalism and storytelling across an ever-exploding array of platforms. She also oversees the News & Alerting, Special Projects, and Mobile & Off-Platform teams.
She was previously managing editor for editorial strategy at the Los Angeles Times. During her time there, she helped traffic soar to nearly 60 million unique multiplatform visitors monthly, innovated new forms of storytelling and audience engagement, and connected the Times to new communities via events, new beats, translations and partnerships. She also served as the executive editor at large for Quartz, Atlantic Media’s global economy site, and was its founding ideas editor. She also oversaw the launches of Quartz India and Quartz Africa. Kalita worked previously at the Wall Street Journal, where she directed coverage of the Great Recession, launched a local news section for New York City and reported on the housing crisis as a senior writer. She was a founding editor of Mint, a business paper in New Delhi, and has previously worked for the Washington Post, Newsday and the Associated Press.

Kalita is the author of three books related to migration and globalization, including the highly acclaimed “Suburban Sahibs,” and speaks seven languages. A former journalism professor at St. John’s, UMass-Amherst, and Columbia University, she also previously served as president of the South Asian Journalists Association.

She is a graduate of Rutgers College, and received her master’s degree from Columbia University’s Journalism school.

Meghan Wesley is a digital enterprise editor for WCPO Insider, a digital membership model at WCPO/9 On Your Side in Cincinnati. As newsrooms across the country try to figure out how to do journalism digitally, Scripps created a digital newsroom within WCPO that is similar in structure to some newspaper newsrooms. A team of 35 digital editor and reporters create content specifically for digital, working with their TV partners to create dynamic content both online and on TV. Insider charges a small fee for membership, which allows all users access to premium content as well as rewards, similar to a digital entertainment book.

Before she came to Insider in 2015, Meghan was the breaking news editor and home page manager at Cincinnati Enquirer. Meghan earned her bachelor’s in journalism from the University of Cincinnati in 2007 and her master’s of science in journalism from Columbia University in 2008.


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