Ethics: Twitter style
In spite of financial concerns outlined last week where its stock prices fell 11 percent, Twitter continues to play a dominant role in the world of journalism. Whether its consuming news, disseminating information or gathering material for a story, Twitter has become ubiquitous with journalism, while journalism has become an essential component of the business of social media.
Yet, while Twitter is still one of those new platforms, it isn’t exempt from the rules and ever-evolving practices of ethical journalism. Journalists need to remember to practice these ethics on the social networking platform, in an age where accusations of fake news and post-truth have had connotations for journalists working on the web.
The Society’s Code of Ethics encourages journalists to practice journalism through these four key principles – Seek truth and report it, minimize harm, act independently, and be accountable and transparent.
That said, here are five things to consider when disseminating information on Twitter – with a twist, done in 140 characters each (or less).
Be accurate: Neither speed nor format excuses inaccuracy, so take the time to make sure all of your facts are right before you post.
Be forthright: Don’t know something? Trying to confirm the accuracy of information? Tell your audience. An honest tweeter is a credible tweeter.
Be cautious: Ask yourself: Is the information you post helpful to your story? Will it inform? Or are you tweeting for the sake of tweeting?
Be accountable: We make mistakes – we’re human. If something is wrong, fix it. Issue a correction and explain what you did. Be upfront.
Be accurate: It’s so nice its worth saying twice! Remember the old maxim – it is better to be right than to be first.
Twitter can be helpful for journalists, but also hinder them. Keeping these key points in mind, you can make Twitter work for you and do the most important thing possible – seek truth and report it.
Alex Veeneman, a Chicago based SPJ member, is a member of SPJ’s Ethics Committee and a contributor to the SPJ blog network.
The views expressed in this blog post unless otherwise specified are that of the author’s, and do not necessarily reflect the views of the SPJ Digital Community, the board and staff of the Society of Professional Journalists, or its members.
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