Videolicious is looking good to newspapers

Videolicious logoIn print journalism, video keeps elbowing into the picture. News sites once devoted to words now see film clips as essential supplements to written work.

At the same time, those sites are trimming or eliminating the staffers who shot and edited those clips, preferring instead to have reporters with smartphones take over.

But many reporters lack the knowledge or inclination to shoot video, because they either never tried or are reluctant to tackle what seems like an overwhelming new set of skills.

That’s why newspapers such as the Washington Post and the St. Louis Post-Dispatch are trying Videolicious, an application for iPhone and iPad that simplifies and somewhat demystifies video making.

Videolicious creates video reports shot fresh with iPhone or iPad, or from clips and photos already in the device’s camera roll. Users can record a voiceover for narration with the device’s reverse-camera feature while splicing clips with just a screen tap.

The free version of Videolicious has a 1-minute video length limit, with a maximum of 20 separate shots per video, and storage at Videolicious.com for up to 20 projects. Pricing plans for $5 and $10 per month add features like longer video, more storage, a music library and commercial branding.

Videolicious debuted in 2011 and gained popularity among real estate agents to promote their properties. This year, the Post assigned about 30 of its staff to test the product. The Post-Dispatch recently began tutoring reporters and editors on it as well.

Poynter.org has a demonstration of Videolicious on YouTube.

 

David Sheets is a freelance editor, Region 7 director, and past-president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at dksheets@gmail.com, on Twitter at @DKSheets, on Facebook and LinkedIn.

 

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