More reasons to focus on mobile news

A study by the Local Search Association found that smartphones are increasingly the way people are accessing local information on the Web — along with other “connected devices” such as tablets, portable game consoles and e-readers. More than a third of US smartphone users also own a connected device other than their phone.

In December 2012, nearly one in two (48%) mobile users accessed local content, up from 42% in December 2011. The figure will continue to rise with the greater adoption of smartphones: 77% of smartphone users accessed local content, compared to just 14% of non-smartphone users.

It’s worth keeping these statistics in mind when developing a digital-first strategy for newsrooms.

Email this to someoneTweet about this on TwitterShare on Google+Share on FacebookShare on TumblrPin on PinterestShare on Reddit


Newest Posts

Protected: Let the debate begin February 13, 2016, 5:33 pm
The writing life: The problem with the Craigslist Writing Gigs section February 12, 2016, 8:29 pm
Pakistan breaks up plan to free Daniel Pearl’s killer February 12, 2016, 3:16 pm
Photo finish February 11, 2016, 2:02 pm
BREAKING: Contest deadline extended! February 10, 2016, 4:51 pm
BREAKING: Contest deadline extended! February 10, 2016, 4:51 pm
War Against Journalists Continues in Mexico February 9, 2016, 2:01 pm

Copyright © 2007-2016 Society of Professional Journalists. All rights reserved. Legal

Society of Professional Journalists
Eugene S. Pulliam National Journalism Center, 3909 N. Meridian St., Indianapolis, IN 46208
317/927-8000 | Fax: 317/920-4789 | Contact SPJ Headquarters | Employment Opportunities | Advertise with SPJ