More reasons to focus on mobile news

A study by the Local Search Association found that smartphones are increasingly the way people are accessing local information on the Web — along with other “connected devices” such as tablets, portable game consoles and e-readers. More than a third of US smartphone users also own a connected device other than their phone.

In December 2012, nearly one in two (48%) mobile users accessed local content, up from 42% in December 2011. The figure will continue to rise with the greater adoption of smartphones: 77% of smartphone users accessed local content, compared to just 14% of non-smartphone users.

It’s worth keeping these statistics in mind when developing a digital-first strategy for newsrooms.

Email this to someoneTweet about this on TwitterShare on Google+Share on FacebookShare on TumblrPin on PinterestShare on Reddit


Newest Posts

Twitter tips for Black Friday reporting November 27, 2014, 6:58 pm
Encourage Students to Tackle Difficult Issues November 26, 2014, 4:34 am
Tech upgrade for SPJ November 24, 2014, 7:00 am
“Secret Execution” bill moves forward November 22, 2014, 9:08 pm
What impressed me about the Ted Scripps Leadership Institute November 22, 2014, 8:44 pm
Ask an expert: How to appeal a FOIA rejection November 21, 2014, 3:32 pm
Contact your senator today to pass FOIA fixes! November 20, 2014, 11:21 pm

Copyright © 2007-2014 Society of Professional Journalists. All Rights Reserved. Legal

Society of Professional Journalists
Eugene S. Pulliam National Journalism Center, 3909 N. Meridian St., Indianapolis, IN 46208
317/927-8000 | Fax: 317/920-4789 | Contact SPJ Headquarters | Employment Opportunities | Advertise with SPJ