More reasons to focus on mobile news
A study by the Local Search Association found that smartphones are increasingly the way people are accessing local information on the Web — along with other “connected devices” such as tablets, portable game consoles and e-readers. More than a third of US smartphone users also own a connected device other than their phone.
In December 2012, nearly one in two (48%) mobile users accessed local content, up from 42% in December 2011. The figure will continue to rise with the greater adoption of smartphones: 77% of smartphone users accessed local content, compared to just 14% of non-smartphone users.
It’s worth keeping these statistics in mind when developing a digital-first strategy for newsrooms.
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