December 13th, 2012
With Twitter, Sometimes Timing Is Everything
By Jodie Mozdzer Gil
There’s more to Twitter than just crafting a good Tweet, using the right hashtag and including links.
In many ways, the timing can make or break your Tweet.
Take this Tweet by Robbie Brown of the New York Times. He sent it out in the middle of the mid-season finale of The Walking Dead on Sunday, Dec. 2. It leads readers to an article he wrote about the town where many of the show’s scenes are filmed.
Brown Tweeted right about the time many of the show’s 10 million viewers were trolling Twitter looking for Walking Dead information and chatter.
In an interview last week, he said the timing was coincidental. It just so happened his story was posted right before the episode aired.
But, Brown also knew that it might pick up some extra eyeballs as a result.
“Because so many people watch TV with their phone in their hands like I did, I figured some people would be looking for something to do during a commercial break,” Brown said.
So while several studies have found the best time to do your tweeting is Monday through Thursday between 1 and 3 p.m., that’s more of a general guideline.
Considering your audience, and applying a little common sense, will help boost the number of eyeballs your tweet — and your article — will receive.
Jodie Mozdzer Gil is an assistant professor of multimedia journalism at Southern Connecticut State University. She previously reported for the Valley Independent Sentinel, the Hartford Courant and the Waterbury Republican American. You can follow her on Twitter @mozactly.