Social media marketing tools for journalists

In the widening world of electronic journalism, it’s not enough to report the news; reporters and editors are coming to the difficult realization that they must market it as well. This is due in large thanks to decreasing interest in static print media and the corresponding growth of the hit-driven culture that is online publishing, which unlike the print environment demands audiences be pinched and tweaked every waking minute to keep news stories fresh and memorable in their minds and to ensure they’ll click back to fresher stories later.

Add to this the rise of social media, a one-on-one engagement with information seekers and attention-getters, and the expansion of mobile computing through smart phones and tablet devices, and the effort to reach one’s community becomes a relentless task as news-gathering, more than ever, becomes a 24-hour, 7-day-a-week, no-need-for-a-desk-or-office enterprise.

It’s tiring just to think about it.

But fear not, harried journalists; help is out there in the form of new and improving applications for iPhone, iPad and other portable devices that are replacing newsrooms as the central headquarters of reporting. This week, the site Social Media Examiner has published a list of 44 apps designed chiefly for Apple devices and intended to smooth the way toward easier information marketing. Some of the apps are personal in nature but the majority of the list constitutes a small library of easy, effective tools for information mavens of all kinds. Take a look and, if you haven’t heard of them already, feel free take a few out for a spin.

David Sheets is a sports content editor at the St. Louis Post-Dispatch and STLtoday.com, and president of SPJ’s St. Louis Pro chapter. Reach him by e-mail at dsheets@post-dispatch.com, on Twitter at @DKSheets, or on Facebook and LinkedIn.

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