Work must flow

We’ve had some fun, so far, diving into multimedia and online journalism.

But it hasn’t been easy.  We’ve spent hours of our own time learning the basics of audio and video to try to deepen our work. Now it’s time to put all of this to good use and just make it a part of our jobs.  It’s time to stop talking and start etching these new skills into our everyday lives.

You’d think our new cutting edge skills would be reason to celebrate.

Not always.

“We’ve got a paper to put out.”

“Quit playing with the new toys.”

“Don’t put that story online this afternoon.  People won’t have anything to read in the paper tomorrow morning.”

Those required to make on-line a part of their jobs can’t be expected to simply add it to their current workload.  The new tasks must become a respected part of a reporter’s or photographer’s workday.

Creating and maintaining news blogs is as difficult as writing a column.  An audio slide show is as challenging as writing a story.  Video?  More so.

We need to figure out how to write the story, edit the audio, video, and get it all on-line.  It can be done.  Think on-line first. Write shorter stories.  Use extra information in multimedia.  Stories that don’t fully bloom, put as quick hits on a blog.  Use blog items as briefs for print.

Reporters need time to make the couple of extra calls needed to covert an on-line item into a short story.  Editors need to have multimedia skills.

But it has to become a part of the job.

This isn’t extra stuff.  It’s the stuff.

Email this to someoneTweet about this on TwitterShare on Google+Share on FacebookShare on TumblrPin on PinterestShare on Reddit


Newest Posts

Open season on journalists in Paraguay December 19, 2014, 8:55 pm
Ohio passes bill clouding execution process December 18, 2014, 7:23 pm
Cuba opens its door to U.S. journalists, but be careful December 17, 2014, 7:35 pm
Congratulations to Julie Asher, December Volunteer of the Month December 17, 2014, 2:51 pm
Adding Study Abroad to a Journalism Curriculum December 14, 2014, 6:43 pm
NorCal SPJ chapter fights for sunshine in San Francisco December 12, 2014, 2:21 am
Stop ignoring Instagram December 11, 2014, 10:38 pm

Copyright © 2007-2014 Society of Professional Journalists. All Rights Reserved. Legal

Society of Professional Journalists
Eugene S. Pulliam National Journalism Center, 3909 N. Meridian St., Indianapolis, IN 46208
317/927-8000 | Fax: 317/920-4789 | Contact SPJ Headquarters | Employment Opportunities | Advertise with SPJ