September 19th, 2007
Kudos to New York Times
By Kamal Wallace
A big shoutout goes to the New York Times for its recent decision to stop charging for access on part of its Web site content.
I believe the idea of charging visitors to view content whether it be current or archived is one of the major reasons news sites tend to fail. As the old saying goes, “Why buy the cow when you can get the milk for free?”
Why would I pay X amount of money to pay for something that your competitor may offer free of charge? I understand the never-ending battle to make a Web site profitable is the “elephant in the room” no one wants to talk about, but why do these news sites take their money woes out on the users?
Visitors come to news sites to get information, but shouldn’t have to jump through hoops to try to get it.
I would like to think one day that an user’s ability to look at free content is more important than companies trying to reach their bottom line.
I hope other news Web sites follow NYT’s example. Call me naive, but I think word of mouth is the best form of advertising.