When I started my fellowship, I did not know much about generating and maintaining membership so I was excited to learn from our membership coordinator, Linda Hall. Now that I’ve had the chance to work alongside Linda, I am amazed by her ability to remember hundreds of our members’ names. And not just their names – she remembers a member’s hometown, job, last SPJ activity and even what the member’s children are up to these days. Her personality is infectious, and I can hear it in members’ voices when they ask for her on the phone that they’re looking forward to a chat.
Staying up with our members is not a job – it’s a thrill. It is thrilling to speak with a man who has been a member for 60 years or a student who is brand new to college and eager to start her journalism education and her career. I love when members tell me stories about their intiation into SPJ or how their careers in broadcasting took them from one small town of characters to the next.
And when our members celebrate their career successes, we love to celebrate with them. Today, we’re celebrating with Jeff.
Jeff Cutler is a social media journalist who just landed his first New York Post byline. He took a moment to write SPJ and tell us his good news because it was through SPJ’s Freelancer Directory that he received the editor’s call. Here, in his own words, is Jeff’s story – and a bit of advice for all you freelance writers out there:
The economy, readership, consolidation and life all get in the way when you’re trying to make a name for yourself as a freelancer. Too many school-committee meetings and too few columns, features and fun stuff. We’ve all been stuck in the struggle to break onto the pages of the larger papers and sometimes it just takes being in the right place at the right time. For me, that place was the men’s room.
Seriously. I seldom bring my phone to the bathroom, but I was expecting a call so I put the phone down on the vanity. Then it rang.
I ignored the UNKNOWN caller id and answered. The rest of the story is how I got my first byline in the New York Post.
You see, the Post was doing a story on ex-Governor Elliot Spitzer and his plan to speak at Harvard University. Fortunately for me, they didn’t have a reporter in Boston. Also fortunate was my membership in SPJ and the organization’s freelancer listings.
The reporter who called at 1PM that day said she found me by going to the SPJ Website and wanted to know if I could dash into Cambridge, MA.
The Post needed quotes from Harvard students by 5PM. It took me about 2 seconds to evaluate my afternoon schedule and say yes. Of course I wanted a byline in the New York Post. Of course I could get to Harvard. Of course I’d be done by 5PM.
Now my list of publications/outlets includes the Boston Globe, the New York Post, NPR and a variety of weeklies and dailies all over the country. But before you say, “That sounds simple,” think about this…
Know that you can do a story before you accept the assignment. I don’t care how big the paper or outlet is, if you can’t deliver when you say you can, your phone won’t be ringing from them again.
Get all the details up front so you don’t waste an editor’s time. Ask the right questions and put all your other work aside.
Use resources like SPJ to make the route a little easier. If I wasn’t listed, someone else would have gotten those quotes, the byline and the surprisingly impressive check from the New York Post.
Have fun no matter what story you’re assigned. And always answer your phone.
Jeff Cutler
www.jeffcutler.com