This is how I spent my Monday night.

Yesterday, SPJ’s Generation J committee started soliciting logos that, you know, capture its essence. Here are the details.

So what’s the essence of Gen J?

Not a clue. It’s a committee of under-30 pro journalists who struggle mightily to represent that schizophrenic demographic – too old to care about college, not old enough to care about 401(k)s.

I’ve attended Gen J committee meetings before.

All I’ve really learned is that they call themselves Gen J, instead of Generation J. The rest of the meetings involve cultural references I can’t grasp. But they’re ambitious.

They’ve hosted some of the edgier sessions at SPJ conventions, and they update their SPJ blog several times a month – which is the most out of all 24 (yup, count ’em) blogs that SPJ keeps alive, although not exactly kicking.

Think you can design a better logo than me?

If so, you win a free year of SPJ membership. But I like my chances. Especially with this last one – I hear the ’70s are in again, and spanking never goes out of style. Or am I wrong about that last part?

The contest ends March 1. Here are those contest details one more time.

This entry was posted by Michael Koretzky on Tuesday, February 19th, 2013 at 1:03 am and is filed under inside baseball. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.