Journalism contests have, um, a great personality


So as SPJ’s brand-new Region 3 director, I recently learned I’m half in charge of a journalism contest called The Green Eyeshade Awards.

I know what you’re thinking: That’s great, Koretzky, because there just aren’t enough journalism contests out there.

This one is regional (covering 11 southeastern states) and old (62 years and counting). Last year, it got nearly 500 entries. That’s good news, because the entry fees pay for all sorts of groovy SPJ programs, including my favorite, Will Write for Food.

But a handful of categories brought in exactly zero entries. Some were so specific, it wasn’t a real surprise – like “Public Service in Newsletter Journalism.”

But others were big and broad: “Illustrations” and “Magazine Graphics.” And none of the graphic-design or photo categories hit double digits. Example: “Magazine Feature Photography” got two entries.

Why? Because our website sucked last year. It looked like this (click to embiggen)…

…until I redesigned it last weekend.

Now this may sound shallow to some – when I talk design to many SPJ leaders, they smile dismissively – but looks matter. Graphic designers (and I’m one, sorta) aren’t going to enter a contest whose website looks like shit any more than a print reporter will spend cash entering a contest whose site is littered with misspellings and run-on sentences.

The Green Eyeshade Awards aren’t exactly racking up entry fees in the online categories, either. I think crappy design is a big reason why.

I’m an editor for a national personal finance site, and based on last year’s Green Eyeshades site, my boss wouldn’t fork over $40 to enter the “Best Blog” category.

So who’s to blame here?

Not my Green Eyeshade predecessors. They got jobs and lives that don’t involve graphic design. (Whereas I work at home and have no life. Or friends.)

This isn’t just about the Green Eyeshades. When I talk to other SPJ chapters who run contests, they report huge drops in the traditional print categories, as daily newspapers stop paying the entry fees for their ever-shrinking staffs. Those chapters report little progress luring online and design entrants. That’s because they don’t know how.

So no one’s really to blame, but I know who really needs to fix it.

SPJ National has a clean-looking site (which you’re on right now) and a graphic designer on staff. But chapter leaders and even RDs seldom have the skills, money, or time to get their own contest sites redesigned.

SPJ HQ needs to offer free design work for RDs and chapter presidents. Yes, I’m asking HQ to take on more work for the same pay – as we’re all doing in these crappy economic times. This isn’t an esoteric request, either. Contest money is often the only cold, hard cash chapters have for programming. And without programming, there’s no compelling reason to join SPJ.

As chairman of SPJ’s new Blue Sky Committee, I’m going to make this one of my proposals to the SPJ president in January. I’ll explain it more on the Blue Sky blog next week. But if you got any ideas or insults until then, email me.

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  • http://www.gabrieltyner.com Gabriel Tyner

    As a graphic design school dropout, I totally agree about the importance of graphic design. I decided I could continue my studies on my own, after learning the basic elements of design like color, contrast, and repetition. These are the important things in life. For example, buying a DVD, reading a blog, or even trying to decide which pants to put with which shirt are intrinsic elements to design. Design is everything, and if you don’t get it, then you are probably only buying that T-shirt because it “looks good,” and not because the alignment of the Sans Serif fonts make you horny. Preach On.

  • http://www.walterbrasch.com walter brasch

    I agree that graphics is good. BUT, if journalists aren’t entering contests because the graphics are mediocre, then the problem isn’t with the contest or the graphics. As a journalist, with strong knowledge of editing and graphic design (I’m a former reporter;editor and now retired college prof.) I emphasized that design must complement not dominate text and message. Too often, the cutesy great-looking designs are just a lot of opixilated noise. The EDITOR is in charge, not the designer. The two must work together. So, while better deisgn is great–look at underlying issues (you mentioned newspapers not paying contest costs) to find out why low-paid reporters are buying beer instead of entering contests.

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  • Mike Henneke

    The last graf: nailed it.

  • whathefunpeople

    Worked in Newspapers when the little thing called the internet arrived. Watched the advertising disappear which unfortunately funds the newsroom. Readership bailed and as subscribers dropped the office became more like a morgue. I saw the demise of my beloved medium. I had wished the paper could be what it was but most of the bylines were from the newswire services. The paper bailed on what was most important to the community “local news” This wasn’t a small paper at one time we were the largest in New England but the NY Times who had purchased the paper when times were good and made obscene profits never saved for a rainy day and watched the Boston Globe bleed out. I sat in a meeting with the Publisher and asked what was the plan to deal with the erosion of advertising categories, Help Wanted (bigger than most Sunday Papers) then Travel and Education, Real Estate and Automotive. The Publisher stated that they were like the Queen Mary and it takes time to turn a ship. My reply is that we were more like the Titanic. I was asked politely not to ask any more questions. Sad to see the death of the backbone of journalism it has been long, slow, painful death. RIP

  • http://salbarado.com Sonny Albarado

    Andy – Eloquent eulogy. I’m saddened and angry on your behalf.

  • Rebecca Wallace Dickerson

    HI, Andy. my newspaper in eastern Washington state is for sale. I’ve published for 21 years at a profit – you wouldn’t mind moving 3,000 miles to live the dream, would you?

  • http://www.lexalexander.net lexalexander

    A fine, fine piece of writing, Andy. I’ve several former colleagues who worked at The Gazette at one time or another. What a shame.

  • http://www.robyndavissekula.com Robyn Davis Sekula

    Thanks for taking the time to write this. I’m sure that you’ve voiced what so many others on that day felt. I hope that you’re able to find gratifying, fulfilling work very soon.

  • Kathy Gambrell

    As a former Gazette reporter (1990s)…I started my career there and have thought as the cornerstone of the community, it would stand long after my career was over. This is both disheartening and tragic. But as reflected in other comments….Andy, you nailed this one. Great, but sad, piece.

  • AndySchotz

    Hi, Becky. I’m tempted – but the commute from Maryland would be a bear.

  • disqus_tpzrM7AXBU

    So sad. Time marches on and so many good things change. My late husband Daniel Butcher, was part of the Gazette family, and helped to develop the Prince Georges County editions. He truly loved the newspaper and what it stood for. Even before the Post bought the Gazette line, I loved getting that piece of goodness, information, and coupons on our doorstep in Montgomery County. I was so happy when the Post bought them and he transferred over. Ironically, for the very first edition for College Park, I had lined up his first 12 month ad through my ice rink just by mentioning the newspaper and the circulation, the ad sold itself. Good memories of a much more tangible time.

  • Bobcat1234

    Thanks for some insight for a non-journalist reader, on the dismantling process. Guilty! I never got around to subscribing and now it’s too late for the Prince George’s edition — and this despite good activist friends’ urgings to sign up. I’m sorry to see the closure because indeed, this was often the sole source for any local issue news other than the PR machines of the administration. It was the only outlet for many a local community group also. The Post seems to prefer to write about the criminals in PG County instead of about some of the unsung heroes. I miss the Gazette already. I wish you great success in your future endeavors — I feel sure they will be noteworthy!

  • Patti Gallagher Newberry

    Andy: So very sorry to read the news.


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