Archive for the ‘Communications’ Category


SPJ committees wrap up productive year

One of the true strengths of SPJ – something that sets us apart from other media organizations – is the depth and talent of our volunteer support.

This year, like many others, that talent has moved the Society forward on a number of fronts that are key to our core missions of ethics, diversity, freedom of information and training.

For proof, you need not look any further than our website, where the work of these volunteers is now on display or soon will be. Let’s start with our latest innovation.

Recently, I asked the folks who will be chairing our committees next year to become Tumblrs for SPJ.

No this isn’t a carnival act, but rather a tool that will help keep our members current with the latest news of what’s happening within our profession.

The SPJ Tumblr is a news aggregation platform that will serve as a virtual reading room for stories that both relevant and timely. I urge you to check it out, bookmark the site and stop back frequently for the latest news.

Another innovation this year comes courtesy of our Freedom of Information Committee.

With help from webmaster Billy O’Keefe, they have assembled a great set of resources for any one dealing with FOI access issues. One is geared to student journalists, and the other to professionals.

Both sites provide a wealth of information ranging from how to write an FOI letter to how to deal with a denial and where to find local Sunshine advocates in your area.

Another new Web feature this year is a series of white papers drafted by members of our ethics committee. You can find them here.

This was a great effort at elaborating on some of the topics that are contained within our Code of Ethics. There are position papers on hot topics such as plagiarism and political involvement. Watch for more in the weeks ahead.

Our Communications Committee helped assemble a site that I believe will help raise SPJ’s profile when controversies on ethics, diversity or records access erupt.

Our experts page is a way to enable journalists who are covering stories involving such controversies to find someone within SPJ who can be tapped for a comment. I’ve already fielded some requests from reporters as a result of this page.

Here are two coming attractions to watch for in the weeks ahead:

Jennifer Peebles has crafted a very engaging interactive timeline that will allow people to immerse themselves in SPJ’s rich history. We are putting the finishing touches on this program, but watch for it soon on the SPJ history page located here.

Also watch for the SPJ Freelancing Guide, which our Freelance Committee has been working on for almost a year. The guide will available as an e-book.

So do you see what I mean about volunteers being the core strength of SPJ? What other journalism organization can claim to have covered this much ground and generated so much useful information in such a short time?

Happy reading.

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Looking back on “20 SPJ ideas” two years later

Two years ago while running for SPJ secretary-treasurer, I proposed an ambitious program called “20 ideas in 20 days.”

It represented my thinking back in 2010 on ways in which we could move SPJ forward.

I was careful to describe them as ideas rather than pledges or promises or a platform, because I know from experience that my ideas don’t always work.

I do believe, however, that it’s important to try and find ways to further the core missions of SPJ.

Recently Andy Schotz invited me to respond to his campaign post in which he listed 10 of the ideas I circulated two years ago in an abbreviated list.

First off, I’m honored that Andy took the time to remember and keep that document.

And I was curious to see how my ideas fared two years later now that I am approaching the end of my term as president.

So, here is a rather long post that recalls those 20 ideas, plus my evaluation on whether they worked.

1.    Quarterly board meetings. Two in person. Two by phone. More democracy, not less. We often end up doing telephone conferences calls during the year anyway, so why not do two that we could schedule in advance. True a conference call with the full board can be awkward at times, however, there are web conference programs available now that could make these sessions more efficient and interactive.

This definitely worked. We held five board meetings this year, two in person, two by conference call and then our first ever virtual board meeting. As a result, the board had a lot more input. Plus our in-person meetings were not as packed with what I call housekeeping matters, leaving us time to talk about larger policy issues.

2.    Use travelling programs such as Tom Hallman’s Narrative Writing Workshops as kindling for starting or reviving chapters. Schedule them in such a way as to help provide the spark to beef up or revive local chapters.  I realize this program is not aimed at membership recruitment. However, there’s nothing that prevents a local chapter from using the event as a catalyst for membership building. In New Mexico, the group that attended Tom’s workshop eventually formed half of the interim board of the newly revived chapter.

This idea worked well in New Mexico, where Tom’s appearance helped us revive the pro chapter. But it was difficult to replicate on the national level.  The funding for programs like Tom’s were not earmarked for membership development.

3.    National speakers’ office. Use the bulk power of SPJ to connect chapters with authors on tour, film previews, ect. If we do this with some regularity, eventually the speakers will come to us looking for venues and trying to connect with local chapters

This idea proved impractical. During the recession, many publishers cut back dramatically on author tours, making this practice harder to tap into

4.    Encourage chapters to use regional conferences as a way to draw in new members by pegging the price of the conference to one year’s membership. This year in Region 9, we made the price of conference registration $99 for non-member pros and $62 for non-member students. As a result, we ended with 47 new members in a single day. That represented an 8 percent increase in the region’s membership numbers. At this point in our history, after losing nearly 2,000 members nationwide, it seems to me wiser for chapters to be member-rich than dollar-rich.

While this idea worked very well in Region 9, it met with resistance elsewhere as many regions preferred, quite reasonably, to focus on posting a profit from their conference rather than gaining additional members.

5.    Shared use of iContact, Constant Contact or a similar bulk e-mail service so that chapters can communicate better. These programs are capable of allowing any chapter to produce crisp, graphically interesting e-mails that will help their message stand out from ordinary text e-mails.

This idea proved impractical.

6.    Fall and Spring membership drives with discounts and premiums. Let’s take a page from the perennially successful campaigns of public television and radio by concentrating our recruitment efforts to a 10-day period twice each year in which we offered premiums such as an SPJ mug or ball cap as a reward for joining during that time frame.

We were able to launch a membership drive this fall, but held it over the span of a month without the gimmicks of premiums.

7.    Set aside a room at the national convention to serve as “Studio SPJ,”a place where members could be asked to tape one-minute interviews stating why they joined and what SPJ means to them. Then post these videos on the website on a rotating basis.

This idea fell by the wayside, but I’d like to reserve the chance to try it at our 2013 convention in Anaheim.

8.    Present an annual award at the national conference for the fastest growing chapters, both pro and student. Honor both those chapters with the highest percentage increase (typically small to medium chapters) and the greatest numerical gain in members (typically the larger chapters.)

This idea also fell by the wayside, although I still believe it has merit.

9.    Appoint a programming czar to help chapters stage programs. Have that person create a programming committee with a representative in each region. This is a crucial step in growing membership since active quality programming goes hand in hand with membership recruitment and retention.

This idea is still a work in progress. I tried doing it through a 12-member committee last year, but that proved unwieldy and ineffective. This year, I’ve volunteered to serve in this national role and incoming President Sonny Albarado has given me the permission to do so. I’ll be working with SPJ staffer Tara Puckey to help bring programming to local chapters.

10.  Task the programming chair to attend the annual BookExpo America in New York City in late May. This event – which draws 500 authors and previews 1,500 books due out in the fall – would be a perfect opportunity for an SPJ representative to make contact with publishers and help line up author events with chapters nationwide.

Also in progress. I hope to attend the Expo this spring.

11.  Line up a journalism-themed movie premiere as SDX or LDF fundraiser. Over the last few years, there have been several popular feature films about journalists: George Clooney’s Murrow-biopic “Good Night and Good Luck” or Angelina Jolie’s “A Mighty Heart” about Daniel and Marianne Pearl. The next time such a movie comes down the pike, let’s approach the film makers about staging a benefit premiere in a city of their choice.

This idea failed, but not for lack of trying. I tried to convince the makers of “The Bang Bang Club,” a film on photojournalists covering the fall of apartheid in South Africa. But we couldn’t reach an agreement. I haven’t given up on this idea either and will keep an eye out for any new journalism movies.

12. Do an online auction in advance of the convention to raise money for LDF. Not only would enable people not attending the convention to bid on items, it would build interest in the live auction and help us increase the proceeds.

This proved impractical, however, I would still like to explore putting up some LDF items up for auction during the year via e-Bay.

13.  Volunteers are the glue that holds SPJ together. Honor their service with a monthly volunteer of the month program. Ask each regional director to nominate one person from their region and highlight that person’s accomplishments.

This idea worked quite well. We not only honored 12 volunteers across the county, two of them went on to win the Howard Dubin award for outstanding SPJ member.

14. Explore finding a service that would enable all regions and local chapters to convert their journalism contests to an online entry system. Currently, regions and chapters are being approached individually by such vendors. By aggregating our buying power, we could get a much more advantageous deal.

This idea morphed into marketing SPJ’s own awards platform, which we were able to sell to a few chapters and journalism organizations. This is still a work in progress.

15. Create An SPJ listening tour. One way for national SPJ leaders to get a feel for the issues affecting the organization is to listen in – when invited – to an occasional chapter board meeting that are conducted by telephone conference call. Just to listen, not to meddle or talk.

This idea worked although I modified it a little bit. I hosted a series of virtual town hall meetings with 11 of our 12 regions and hope to do one final session later this month. While none of these drew large audiences, each once sparked worthwhile conversations that I found quite useful.

16. Candidate’s forum. Instead of forcing national board candidates to dash to 12 regional meetings in an hour at the convention, why not hold a candidate’s forum earlier in the day where people can ask questions of the candidates in a town hall-like forum.

This idea was rendered somewhat moot by the adoption of the one-member, one-vote system this year. However, I was able to do a version of these forums during the above mentioned town hall meetings.

17.  Vox Pop. Use the Democracy function on our WordPress blog software to put an occasional question to the membership. While this method is hardly scientific, it would give SPJ’s leadership a quick take on what members think and show a willingness to listen to the membership.

This idea worked very well. I included polls at the end of several columns I posted on the Freedom of the Prez blog.

18.  Survey new members on what led them to join. In recent years, we’ve done some careful research on why people drop out of SPJ and who they are. But we’ve not devoted as much attention to where our new members are coming from. What specific things convinced them to join. The more we know about this the better we’ll get at recruitment.

This idea worked. I did my own email survey of new members who joined SPJ this spring. The results made it clear that we enjoyed a spike of new members who joined to get the member rate in our Mark of Excellence journalism contest.

19. Sponsor international journalists. Every Spring, the Alfred Friendly Press Fellowship places about 10-12 young journalists from countries with an emerging free press into newsrooms across the United States. What if we made a concerted effort to invite these folks to be our guests at various regional conferences? Many of them practice journalist at considerable more peril than we do. They would learn a lot about SPJ and perhaps make excellent speakers.

This idea worked, albeit in a limited manner. Two international journalists attended a regional conference in San Diego and had a great experience. A decrease in funding with the Friendly Fellowship program made it difficult to arrange more of these opportunities.

20. Hold a half-day summit during the Spring board meeting to help draft a national membership recruitment and retention strategy. Task the membership committee to come up with several proposals to that end and then try to do what we can on the national level to see that those suggestions are carried out.This idea proved impractical. I relied instead on our membership committee to vet and develop strategies for growing the membership.

So by my count, that adds up to

8 ideas that worked, in full or part.

8 ideas that failed or proved impractical.

4 ideas that are still a work in progress.

In baseball, going 8 for 20 would be considered a good stretch.

But I’m actually just as interested in the ideas that failed. Frequently those failures lead to other more successful approaches that we would not have reached if we hadn’t at least tried.

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Tech tools can help knit SPJ closer

One of my goals this year as SPJ president has been to use technology where possible to improve communications within our organization.

That’s why I’ve put an emphasis on encouraging chapters to use tools like Blog Talk Radio and Google+ hangouts as a way to program SPJ activities while overcoming the usual obstacles of distance, scheduling and logistics.

And that’s why we’ve been making extensive use of our gotomeeting platform for various committee meetings.

The platform has enabled us to host our first virtual executive committee meeting last month and our first virtual board meeting on June 16.

And this month, we’re launching two new initiatives that show promise.

On Wednesday, June 13, SPJ will offer members our first webinar. Board member Michael Koretzky will present his popular talk “Weird Careers in the Media,” which offers tips on non-traditional jobs where journalism skills can be useful.

Over 175 of you have already signed up for this program, which is very encouraging.

Our Professional Development Committee is working to bring you more webinars with useful instruction later this year.

The second initiative is something that will begin later this week when we launch a series of virtual town hall meetings, one in each of our 12 regions.

These sessions will be a chance for us to talk face to face about some of the issues confronting SPJ. It will be an opportunity for those of us on the national board to talk with members about our efforts. And it will provide a forum for candidates running for office later this year to talk directly and answer questions from the membership.

Taking part will be relatively easy. You can simply dial in by telephone or use your computer to listen to the meeting and offer your own comments and questions. Those of you who have webcams will also be able to communicate face-to-face.

These virtual meetings can accommodate up to 25 people. We will fill those spots on a first-come, first-serve basis. If you would like me to send you a link to the program, please email me at spjprez@gmail.com.

Here’s a list of the town hall meetings we’ve scheduled so far. All times are Eastern:

Region 1 – Saturday, June 30 at 11 a.m.
Region 2 – Saturday, August 25 at 11 a.m.
Region 3 – Saturday, July 7 at noon
Region 4 – Saturday, June 16 at 3 p.m.
Region 5 – Saturday, June 9 at noon
Region 6 – Saturday, August 11 at 1 p.m.
Region 7 – Saturday, June 30 at 1 p.m.
Region 8 – to be determined.
Region 9 – Saturday, June 23 at 2 p.m.
Region 10 – Saturday, June 23 at 3 p.m.
Region 11 – Saturday, July 14 at 3 p.m.
Region 12 – Saturday, July 14 at 2 p.m.

Hope to see you at your regional meeting.

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Nobody asked me, but… Updates from the president

I’m very excited that SPJ recently opened an account that will enable us to host online meetings and webinars.

We’ve subscribed to GoToMeeting and GoToWebinar. While there is a bit of a learning curve to understanding how to operate them, I see great promise here.

For example, let’s say a chapter in New Jersey would like to host a webinar featuring an expert in Denver talking about search engine optimization. We can do that now.

Let’s say the Diversity Committee would like to host a meeting where the members can talk and conduct a video conference. We can do that too.

And let’s say the Executive Committee wants to hold a virtual meeting that other members want to watch live. We can and will do that. Stay tuned for details.

Death of a journalist

Speaking of virtual programs … I thought Linda Jue of our Northern California chapter conducted a really interesting interview last week with journalist Thomas Peele.

Peele talked about his new book, “Killing the Messenger,” which details the background of the 2007 murder of Oakland journalist Chauncey Bailey.  It’s not really what you would call a true crime book, but rather a history of the Black Muslim movement and the cult to which Bailey’s killers belonged.

I was particularly fascinated to learn that while Bailey was killed because of a story he was working on, he was not what you would describe as a classic investigative journalist, Peele said.

“Chauncey was a community journalist, editor of a community newspaper,” Peele said. “He wanted to make the community paper, The Oakland Post, stronger.”

“His background was in daily journalism. He had been a reporter at The Detroit News. He was one of those workhorse journalists that we all know who could turn out 2-3 stories a day and fill up the newspaper.”

“…He was a good daily reporter, but he simply didn’t work on long investigative projects. It wasn’t the nature of the journalism that he did.”

Peele described how Bailey was killed over a 15 inch story that had not yet been published when he was gunned down while walking to work on Aug. 2, 2007.

Hear the podcast of this 30-minute program

 

Mobbed up in Boston

And speaking of crime and journalism, I could not pass up an opportunity to host a segment of Studio SPJ on Saturday, March 10 at noon ET with Boston Globe journalist Emily Sweeney.

Emily is president of our New England chapter and a member of our Digital Media Committee. I’ve been a fan of her work for some time. As a former crime reporter myself, I loved her Globe story, “Greatest Hits – A Mob Tour of Boston.”

We’ll talk about her new book, “Boston Organized Crime.” So be sure to tune in. You can hear the live broadcast or listen later to the podcast here.

 

Textbook Authors in the Big Easy

Here’s another program that might interest you.

Mary Kay Switzer, a longtime member of SPJ’s Cal Poly Pomona chapter, is national president of the Text and Academic Authors Association, which will host its 25th annual confab in New Orleans June 8-9.

A bit of info on the gathering:

The conference will feature two workshops, more than a dozen sessions and several small-group discussions; the opportunity to meet one-on-one with a veteran author or attorney specializing in educational publishing; and several networking opportunities, including a welcome breakfast and an evening networking reception.

Joy Hakim, author of the ten-volume K-12 textbook series, “A History of US,” and three-volume textbook series, “The Story of Science,” will give a keynote presentation on Friday morning titled, “Textbooks Should Be Great Books!”

And thanks to TAA for sharing information with their members on our SPJ spring conferences.

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A Valentine for journalism – ‘This I Know’

Our SPJ colleagues in Colorado have produced a video that I’d like to bring to your attention.

It’s a 60-second valentine to the power of journalism called “This I Know.”

The video was born out of the frustration many of us felt after coming so tantalizing close to passage of a national Shield Law for journalists in late 2010.

But then came Wikileaks and the bipartisan support we had won came unglued. At the end of that debate you might have thought that the whole point of the Shield law was to deal with Julian Assange.

Lost in that debate was the simple fact of the people whom a Shield Law was meant to protect, hard-working journalists whose work shines a light on those dark or unnoticed corners of society. It’s work that vital to the health of a democracy.

So last spring, a group of volunteers set out to remind people of the real beneficiaries of a Shield Law – not just the journalists who produce this valuable work – but the readers, viewers and listeners who depend upon it.

To drive home this point, we assembled a cast of mostly non-journalists. They included a lawyer, a hospice director, a public relations professional, a bartender, a gadfly and a law student.

The only journalist in the bunch was a 16-year-old crusading editor of a high school newspaper.

The one common denominator of the group was their appreciation of the work that journalists do.

Under the direction of my SPJ colleague Cynthia Hessin and the camera work of my friend Jerome Ryden, we gathered one Saturday morning in the Denver studio of Rocky Mountain PBS.

They took turns reading lines that began with the refrain, “Because of a journalist…”

“Because of a journalist…I know who used steroids in baseball.”

“Because of a journalist…I know who covered up the Watergate break-in.”

“Because of a journalist…I know about the torture at Abu Ghraib.”

I’ll be the first to admit that this is not a slick video. The people speaking these lines are clearly not polished actors or spokespeople.

They are just regular folks who happen to believe that the work we do matters.

That’s why I screened this video on the night I took my oath as SPJ president in New Orleans.

That’s also why I’m asking chapter leaders if they would consider screening this video at the start of their next SPJ event or posting it to their chapter website.

Will any of this move us one bit closer to a national Shield Law? Not likely.

But in these tough times, I think it’s important to remind people of the value journalism has to the people who rely upon us for the work we do.

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Notes from the Executive Committee meeting in Charlotte

Live from Charlotte

Our recent winter meeting of the SPJ Executive Committee on Jan.  28 in Charlotte, N.C., marked an important first: a live webcast of most of our daylong meeting.

It was not without some technical snags. We couldn’t access a WiFi network and the cord to the desktop computer was a bit short.

And the configuration of the room made it difficult for the Web audience to hear everyone.

But we made adjustments, moved some furniture closer and spoke a more clearly to the webcam.

About 11 members tuned in, and by the afternoon, several of them were emailing us with questions and observations that were helpful.

It was a good first effort, one that I’m sure we can improve upon when the full board meets in Indianapolis in April.

A tip of the fedora here to board member Michael Koretzky who has been advocating for these webcasts for several years.

Strategic Plan Revisited

During our meeting, we began work on updating our long-range strategic plan, which the SPJ board first adopted about five years ago.

When it was originally drafted in November 2007, the Executive Committee wanted the plan revised periodically.

In Charlotte, we quickly reached a consensus that no major overhaul was needed. In fact, many of the goals set in the document describe the work we’ve done since then.

But we did agree to update that plan, and we’ll take up the section that deals with Society operations when the Executive Committee reconvenes in Washington D.C. in July.

Prepping for the DNC

We heard a presentation from leaders of the Greater Charlotte chapter on their plans for raising SPJ’s profile when the Democratic National Convention is held there in early September.

The chapter has some ambitious plans, including a training seminar for journalists who will cover the convention, and a style guide that would help visiting journalists get to know the city.

The committee endorsed the chapter’s application for a grant to help them carry out these plans, subject to the approval of the Sigma Delta Chi Foundation board.

We also agreed to send a letter questioning Charlotte officials about a recently adopted ordinance that could make it difficult for photojournalists covering the convention to do their jobs (as well as for residents who live in that area).


International SPJ members

We heard a report from the International Journalism Committee on ways in which SPJ might go about growing its membership in other countries.

The committee’s overall sentiment was to welcome such members and charter chapters oversees while taking care to build in safeguards that will promote journalism that is independent and professional.

After some discussion, the board agreed to focus first on individual members, noting that SPJ already has a small number of members overseas.

We also instructed the committee to come back with specific policy proposals that we can put before the full SPJ board in late April.

Virtual chapters/Affinity groups

We discussed a report from an ad hoc committee that examined the feasibility of organizing members into virtual chapters or affinity groups based upon mutual professional interest such as court reporting or online journalism.

The ad hoc committee recommended against creating virtual chapters with some members seeing it as having a potentially negative effect on geographic chapters. We agreed.

But we also decided to further explore setting up some affinity groups on a trial basis. Our first step in this direction will be to poll members and see what sort of groups they might be interested in joining.

In other matters

The committee also endorsed several proposals, including:

-A strategic communication plan to bring some uniformity when SPJ issues press releases as well as a means to measure the impact of those statements.

-A plan to create a public service announcement consisting of a series of eight one-minute videos that feature various journalists and how their stories helped members of the public. We suggested some ways in which production costs of the video can be minimized. The plan will be subject to a vote by the SDX Foundation board.

-A plan by the Diversity Committee to continue with the diversity fellows program at the Excellence in Journalism 2012 conference as well as finding ways to work with the fellows during the rest of the year.

We also heard report from a committee that is working on implementing the one-member, one-vote system approved by delegates in 2011. Watch for more details on this plan in the months ahead.

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The state of SPJ – remarks to the Greater Charlotte chapter

While the SPJ Executive Committee visited with members of our Greater Charlotte chapter in North Carolina on Jan. 27, I gave a talk on the State of the Society.

Below is a copy of my remarks (although not an exact transcript.) Or watch the video, uploaded by the Charlotte chapter:

I’d like to take a moment here to share a few thoughts on the state of SPJ — on where we are and where we’re going.

First off, tonight we’ve reached another milestone in SPJ’s long and storied history. We’re celebrating the 100th anniversary of Quill, our signature magazine.

What started as a fraternity newsletter in January 1912 has evolved into an outstanding magazine that helps our members stay current with what going on in journalism and within the Society.

And think about it. How many magazines in America have survived a century or more? Well, there’s Scientific American at 167 years old and Harper’s at 162. But there aren’t a lot more, and as I like to tell our editor, Scott, we’re older than Time.

The pages of Quill tell the history of journalism in America, and later this year, we’re going tap into some of the magazine’s images to tell our history as well. SPJ member Jennifer Peebles is building an interactive timeline of significant events in SPJ history. So, watch for that.

Looking ahead in that history, I’m hoping we can increase our online version of Quill so it’s something members can turn to every day instead of six times a year.

SPJ has a long history of advocating for journalists and the public’s right to know, and this year that has certainly been true. We protested the arrests of several journalists who were wrongfully detained or arrested while covering various “Occupy” demonstrations across the county.

We’ve committed $1,000 from our Legal Defense Fund for a freelance photojournalist who was arrested while covering an Occupy Wall Street demonstration.

We’ll continue to fight these good fights and to stand with journalists who are in that often lonely place of taking fire for simply doing their jobs.

Another thing SPJ is known for is its ethics code, which some folks have called the gold standard for our industry.

Last year, we reached an important goal with the publication of the 4th edition of a textbook of ethics case studies. This year, we’re taking that a step further by writing a series of white papers on various ethics topics.

I’d urge you to take a look at these essays. They are posted on our website, spj.org. They show that for us, journalism ethics is not just a textbook on a shelf, but an on-going set of values that are useful when doing our jobs every day.

SPJ is also about to do something we’ve never done before: be a landlord.

Thanks to some hard work by our Executive Director, Joe Skeel, we are on the verge of signing a lease with a global recruitment firm that wants to rent the underutilized second floor of our headquarters in Indianapolis.

This will require us to invest some funds into renovating that part of the building, but in the long run, it will create a new stream of revenue.

Now you would be right to ask: What does this have to do with journalism? Nothing really. But at time when other journalism organizations are struggling just to stay afloat, we’re doing something that will help stabilize SPJ’s finances and ensure our future.

And finally, I have some good news about SPJ’s membership.

For the first time since 2008, we are starting the year with more members than we had the year before. Not a lot — just about 200 to 300 more — but it has been that way consistently for more than two months.

Part of that increase may be due to an increase in the number of entries were seeing for our annual Mark of Excellence college journalism awards.  But I think some of the credit also goes to our membership committee, which has been reaching out to lapsed members and talking them into sticking with SPJ.

I hope you’ll help us continue to build on this small trend. I’m asking that every chapter, student and pro, do one membership-building event in the month of March.

We’re calling it our own March Membership Month. You’ll be hearing more about it in the next few weeks, and when you do, please do what you can to ensure that our Society continues to grow in the year ahead.

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SPJ committees at work: The year ahead

This post is an expanded version of my forthcoming first column for Quill (for the Nov/Dec issue). Think of this as a roadmap for the year ahead and a lineup of who is doing what.

It’s a bit long, but it will give you a good idea of the scope and breadth of the work SPJ has taken on this year.

The unsung heroes of our Society are the volunteers who log countless hours working on various national committees.

As your new president, I’ve been blessed to inherit a very strong set of committees. I’ve added some people and created some new committees, but for the most part there’s a fair number of folks who agreed to continue on this year.

In my view, committees are working laboratories where SPJ policies are drafted and vetted. I’ve tasked these folks with testing out several new initiatives. Here are brief descriptions of some of the assignments they are working on.

- The Programming Committee, chaired by Jeremy Steele, is a new panel aimed at helping professional and student chapters increase the level of SPJ activities. One project they are working on is to create a “speakers’ bureau” of various experts within SPJ who would be willing to travel at minimal cost to talk to chapters across the country.

As part of the programming committee, Holly Fisher will continue to produce chapter-hosted programs for Studio SPJ.

- The expanded Membership Committee, chaired by Holly Edgell, will be forming a team of volunteers to reach out to lapsed members to encourage them to re-up. The group is also working on coordinating a month-long national membership drive in March 2012. They are also studying the feasibility of creating an institutional membership for news organizations.

-This year Membership also has a new subcommittee chaired by Tara Puckey. This group will focus their efforts on building collegiate membership.

- The Ethics Committee, chaired by Kevin Smith, plans to begin the long and deliberate process of reviewing our Code of Ethics for possible revisions in the light of the challenges posed by a digital age. The committee also hopes to author some position papers on topics such as political coverage, checkbook journalism, plagiarism, etc.

-The Diversity Committee, chaired by Curtis Lawrence, is at work on reviving the Rainbow Source Book, working to strengthen ties with other journalism organizations and partnering with chapters and other journalism groups to monitor content and hiring in media.

- The Freedom of Information Committee, chaired by Linda Petersen, will be working on an encore production of the highly popular “Access Across America Tour” that Secretary-Treasurer Dave Cuillier created two years ago. This year, we’re hoping to have more than one trainer making regional tours to newsrooms and chapters across the nation.

The FOI Committee also is doing an update on prison media access, and for Sunshine Week they will be surveying Washington, D.C.-area reporters on their relationship with federal government PIOs to gain insight into source relationships and the role that public relations professionals play in the free flow of information between government and the media.

- The Government Relations Committee, chaired by Al Cross, will work with SPJ leaders and the FOI Committee to advocate for open government at all levels from localities to Washington, D.C. One special emphasis will be fighting efforts to repeal or curtail public notice advertising by state and local government.

Government Relations also will be working closely with the FOI Committee. Al and Linda will each serve as members of the other committee.

- The Communications Committee, chaired by Lauren Bartlett, is working on a strategic communications plan aimed at creating unified messaging and ideas for key initiatives on our core missions. The committee also is working on a plan to position SPJ national leaders as experts on various media topics.

-Lauren also is chairing a subcommittee whose purpose will be to produce a white paper on where our industry is headed and that will list some innovative best practices by media organizations.

- The International Journalism Committee, chaired by Ricardo Sandoval Palos,  is evaluating what our policy should be when individuals or groups of journalists apply to join SPJ or to start their own chapter, as a group of journalism students in Qatar did two years ago.

- The Awards Committee, chaired by Ginny Frizzi, is weighing whether it would make sense to honor some of our recently deceased SPJ leaders by naming some of our awards after them.

- The Freelance Committee’s special project this year will be to develop a freelancers’ resource guide. Dana Neuts chairs this group.

-The Legal Defense Fund, chaired by Hagit Limor, will continue assisting journalists by funding court battles for their First Amendment rights while working with staff to explore new options for fundraising.

- The Professional Development Committee, chaired by Deb Wenger, will continue producing online tutorials for our members and will try this year to offer some webinars.

-The Journalism Education Committee, chaired by Rebecca Talent,  is looking at ways to support high school journalism programs that are facing elimination because of budget cuts. The committee also is sharing syllabi and best practices with new faculty and encouraging more minority applicants for the Mark of Excellence awards.

- The Digital Media Committee, chaired by Jennifer Peebles, will be working on a special project aimed at creating an interactive digital timeline that will allow visitors to our website to explore SPJ’s rich, 103-year history.

-The GenJ Committee, chaired by Lynn Walsh, is continuing to blog on its excellent site on the SPJ blogs network. They are also trying to come up with a more contemporary and less retro name for the “Liner Notes” blog.

-I have also appointed a special committee, chaired by past president Irwin Gratz, to study whether it’s feasible and desirable to create virtual chapters or affinity groups that would consist of members who share a common professional interest, such as freelancing or a specialty beat like religion or court reporting.

- And last but not least, I’ve asked Mike Koretzky to lead a “Blue Sky” Committee. I’ve asked this group if we had $10,000 or $50,000 or $100,000, how could we best spend it? There’s no money in the budget for this, but let’s first see what this panel recommends.

Will all of these initiatives be adopted? Not necessarily. Where there are policy questions involved, the SPJ board of directors will ultimately decide.

But thanks to the efforts of all these volunteers, I feel like our SPJ year is off to a good start.

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