September 5th, 2012
SPJ launches month-long membership drive
By John Ensslin, 2011-12 SPJ President
I’m in an SPJ membership state of mind.
Tuesday marked the beginning of the SPJ membership drive.
This month-long effort is aimed at enlisting folks like yourself across the county to help grow SPJ one member at a time.
The main component of the drive is a simple one. We’re asking each and every one of our 8,000 members across the country to reach out to someone and try to convince them to join SPJ.
Think of someone within your own circle of friends, colleagues and acquaintances who has the qualities that would make for a good member our Society.
We’re looking for folks who are passionate about journalism and for whom our core values of diversity, ethics, freedom of information and training are a way of life.
How you go about doing this is entirely up to you. Do what you think will work best, whether it’s an email, a hand-written note, a phone call or conversation over a cup of coffee.
One method that has worked well for me is to invite the person you have in mind to an upcoming SPJ event. Convincing people to join is not a hard sell when they can see the kind of work SPJ does on a regular basis.
I’ve found writing a personal note is effective, particularly in an Internet-driven era when it’s nearly impossible to cut through the clutter of email.
The best argument for joining SPJ varies depending upon the person. (Some suggestions on the SPJ site.)
For some, the most compelling argument to join is the work SPJ does in promoting ethical journalism or defending journalists who are in trouble for simply doing their job.
For others, the main draw are the networking and training benefits that come with membership.
Or perhaps your best pitch is a combination of these benefits. (There are also a number of “business” benefits and other affinity services/discounts available to members.)
Try whatever works best. All I ask is that you make an effort sometime this month.
There are no prizes, gimmicks or special deals to this drive. All I can offer is my gratitude for helping make SPJ stronger by finding a few good people, one member at a time.
And a special thank you here to national Membership Committee Chairwoman Holly Edgell and her committee for making this drive happen.
Tags: Holly Edgell