A common membership question has to do with discounted dues. Particularly in these challenging economic times, it’s tempting for chapter leaders to want to offer a special as a way to attract new members to their chapters. At first glance, it seems like a good idea: hook ‘em with a deal and then reel ‘em next year at full price.

Unfortunately, it’s not that simple. Yes, people often join at discounted rates and give the membership roster a boost, but few renew the following year. We’ve seen this many times in SPJ history.

It makes sense when you compare it to our personal lives. My new car came with a year of free satellite radio, but when that year is up and I have to pay for myself, well, I don’t need it that bad. I get a discounted magazine subscription when I sign up through a promotion, but then when it comes time to pay full price, I might decide I don’t need it.

If I really want and value something, I’ll pay full price up front. In the end, it’s about priorities and choices. Do you see SPJ as a value to your career and professional development? If you do, then $72 a year won’t seem like too much.