By: Claudia Amezcua

Dear (DOT) com.

I think that my name is unique enough, so why should I get a “.com?”

Yes, this question actually was asked by an experienced reporter a few months ago while discussing career tips with me when I first began freelancing.  Seriously though, what is the big deal with having my own website?

Actually, it is a big deal (unless you are a “big deal”), and when it comes down to it, it is simply called a domain name.  A domain name is the url (universal resource locator) to a personalized website, blog, etc., that can be purchased through a domain registrar. The reason why this is important is because it is the single most important url associated you that a potential employer can remember to better remember you.

How to purchase a “Domain”

Go to domain registrar such as GoDaddy.com, Domains.com, Google.com or Yahoo.com, etc. to purchase your domain.  Typically this can run as little as $10.00 to $20.00 dollars a year.  Keep in mind that if you are planning to map your new domain name to your website hosted on another site (i.e. your blog on wordpress), it is possible to accrue an additional fee. Other alternate sites such as WordPress, Blogger and Tumblr allow you to purchase the domain through their site, which is usually less expensive than a registrar website.

What happens when my name is already taken?

So unfortunately, your name is potentially already being used by someone else.  Before you begin to think your life as a journalist is over, get creative and think of another variation.  Try something like “TheRealClaudiaAmezcua.com” or “TheClaudiaAmezcua.com,” (yes, I know its not as creative, however it still is professional).

Remember, whatever you choose as your domain name; make sure that it is something that is easy to remember and above all, who you are.

Claudia Amezcua is a freelance multi-plaform reporter and production assistant based inf Los Angeles, CA. She is a graduate of California State University, Fullerton with a Bachelors in Communications, and is currently pursuing an Associates Degree in On-Air Radio Broadcasting from Mt. San Antonio College. Ms. Amezcua’s work experience includes anchor, reporter, and DJ at 90.1 KSAK in Walnut, CA, and as a freelance production and library assistant for CNN.  You can follow Claudia on twitter by @ClaudiaAmezcua, or visit claudiaamezcua.com.