Five Things to Add to Your News Website
By Lynn Walsh
It’s not news to anyone that more and more news is being consumed online. Yes, people still read the newspaper and watch television and listen to the radio, but the Internet and social media are becoming the popular choice for consuming news.
So, we know this, but how are we capitalizing on it? And are we doing it often enough?
I would argue journalists can always do more with web content. More videos, more social media interaction, more interactives, the list goes on and on.
Here are some successful web content elements I have created.
1. Live streaming. The Oprah interview with Lance Armstrong is a perfect example of this. While the interview was live on television, it was simultaneously streaming live on the web. You can do this with court events, press conferences and more and you don’t have to interrupt any programs on TV.
2. Web interactives. Data is great but can be overwhelming and dull at times. Web interactives can make the data easy to understand andeasier to sift through for your audience.
3. Web extras. Have an incredible interview but can’t include it all in the piece? Why not add it to the web? Or behind-the-scenes videos or explanations of how the story came a part are always great too.
4. Live blogging. Live tweeting. Sometime your audience cannot always be watching or listening live to meeting, press conference or court event. So, why not live blog the event or live tweet it with hashtags? It can help you gain followers and it helps share information as it happens.
5. Photo slideshows. People love photos. From people to animals to scene photos, people will look and they will click on them. They are a great way to generate clicks and hits for your website.
I think all of these are worth trying and once you try them I bet you will keep doing them and see results.
Lynn Walsh in the Investigative Producer for WPTV in West Palm Beach, Florida. She is the Chair for the SPJ Generation J Committee and also sits on the Board for the SPJ South Florida Chapter. Connect with her on Twitter, @LWalsh or send her an e-mail: Lynn.K.Walsh@gmail.com.
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