Why I Love my Job: TV News Producer

I love my job as a newscast producer because…

Each day is different.
It is unpredictable.
An average day can turn into chaos in seconds.
I feel an adrenaline rush when there is breaking news.
I get to witness history.

I work with smart, clever people.
I know a little bit about everything.
I know things before most people.
I help people feel confident about what’s going on in their world.
It’s funny when people say “did you see it on the news?”, because I always say “yes.”

Every morning is a competition with other stations.
There’s a lot of satisfaction beating them on a story.
The next day I get to find out if people like my show better than the others.
I get to learn what people do and don’t like about news.
What I write gets people to stay through commercials.

I’ve met Drew Carey.
I’ve met Scott Pelley and Russ Mitchell.
I’ve talked to Charlie Rose., Erica Hill, and Gayle King.
I’ve been on top of the Space Needle.
I know there are many more stories to come, because I’ve done this for only 3 years.

Mike Brannen is a morning newscast producer for KSTP, the ABC affiliate in Minneapolis-St.Paul. Before that, he was a producer at KIRO7 in Seattle, where he led the 4:30 a.m. show to a #1 share in the U.S. He received an MA in Broadcast Management from the University of Missouri-Columbia in 2010 and received his Bachelor of Journalism degree the year before. He shares more about his life at mikebrannen.com and on Twitter: @MikeBrannen.

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