By Lynn Walsh | February 22nd, 2011
By: Mike Brannen
If you Google your name, is the first search result actually you? If not, do you want it to be? Then follow these three easy steps.
1) Get a smartphone.
Smartphones are too amazing. I got my first one, a G2 Google Android from T-Mobile, two months ago. It might have more tools that my two-year-old Netbook. I was probably way behind on getting one, so I assume everyone has one at this point.
2) Download the Tweetdeck app
The most important app available on my phone is Tweetdeck. Any journalist wanting to make a name for themselves ought to invest in a smartphone and download this app (or at least something similar).
To bring everyone up to speed, Tweetdeck is an application where you can simultaneously update your Facebook profile and Twitter status, as well as communicate with your friends and followers.
About a month before getting this new phone, I downloaded Tweetdeck for my Netbook. I wasn’t really active on it. I had to download it, log in, read through everything everyone else wrote, and then have something meaningful to say. Well this was just too much effort for my lazy self. I maybe logged on three times. But then I got my smartphone and the Tweetdeck app. A touch of my phone’s screen, and I’m ready to update. It’s amazing how much more I’m willing to converse with others (and just blurb randomly) through this thing.
3) Update, update, update
In the back of my mind, I was expecting a greater Internet presence once I abandoned my old call-text-alarm-only phone. Apparently my Tweets and Facebook comments through Tweetdeck kept feeding my name into Internet. As I provided updates on Tweetdeck, it improved the likelihood of finding me when typing my name in a search engine (like Google). A year ago, you might have found a Mike Brannen who is a college athletic scout, or a doctor in Nebraska. Now, my Twitter profile is the first result you see in Google if you search my name. All because I used Tweetdeck. (And really, a lot of it was during Green Bay Packer playoff games and college basketball games.
It’s that simple. But a word of caution- just be careful with what you are saying. You don’t want that one ill-advised update to follow your name high up in search results.
Hope to see you at the top!
Mike Brannen is a morning newscast producer for KIRO7, the CBS affiliate in Seattle. He recently received a Master’s Degree from the University of Missouri-Columbia and completed his thesis, Motivational Use of Twitter. He previously worked multiple positions at KOMU-TV in Columbia, Missouri during the past four years.